Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 95

Technology Ethics Tools Creativity 95

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?

Internal 63

Internal International Data Media 63

ImPRessions - Crenshaw Communications

MARCH 6, 2017

This comes after Susan Fowler, who spent an eventful year as an Uber engineer, wrote a blog post detailing a culture of relentless sexual harassment, gender bias, and cutthroat competition at the company. And Uber’s not alone in grappling with the impact of information supplied by its own employees. Look at the White House.

Reputation 159

Reputation How To Employee Financial 159

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. Does every startup need an outside agency? It happens.

Agency 205

Agency Pitching Internal International 205

5W PR

MAY 27, 2022

The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7 Human factor.

Company 88

Company Strategy Publicity Real Estate 88

Stern + Associates

OCTOBER 3, 2023

The Future of Work: Balancing the Human + AI Equation For decades, technology has been helping humans perform tasks, taking the drudgery out of work, enhancing productivity and, in some cases, eliminating the need for people to be involved at all.

System 62

System Technology Leadership Groups 62

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. Pioneering Robotics Expert Who Helps Organizations Identify Potential Dangers and Biases Encoded in AI, Algorithms and Search Engines. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. . My inclusion on this list is really a reflection of the work the entire team is doing.”.

Analytics 78

Analytics Technology Instagram Leadership 78

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. 4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?”

Survey 96

Survey B2B Marketing Trade Shows 96

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. Rethinking internal and external comms.

Marketing 167

Marketing Employee Content Marketing Training 167

PR in High Definition

JUNE 28, 2022

SEO : Tying into the above point, nailing search engine optimisation (SEO) is crucial. Internal communications: A company can be offering the best service ever, but if it has eye-wateringly high employee turnover, low workplace satisfaction, and poor reviews on Glassdoor, its reputation is going to be impacted.

Reputation 62

Reputation Media SEO Case Study 62

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Several steps included (but weren’t limited to) creating a detailed market analysis, identifying buyer personas, pinpointing search engine optimized ideas, and automating reporting. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

MAY 8, 2017

Each offers its own nuances, with “public affairs” implying government relations or legislative goals and “corporate communications” referring to all internal and external communications activities as a management function. PR is thriving, but what about “public relations” — as a name?

Publicity 245

Publicity Public Affairs Agency Corporate 245

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Smart advocates know their own audiences and what matters to them, and they identify internal and external champions for the positions they articulate. A strong social position may not be as useful for attracting new customers as it is for deepening existing relationships with employees, partners, and existing customers.

Corporate 149

Corporate Policies Privacy Construction 149

Sword and the Script

APRIL 11, 2023

Last month, a US-based PR tech startup called Prophet white labeled OpenAI technology for generative AI in its product. About a month later, the ever venerable Burrelles integrated the technology behind it into its own solution. So too did the Amsterdam-based Presspage. This means PR pros can find and contact the authors behind 1.3

Software 78

Software Company Pitching Training 78

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Beware of the trap that many early-stage technology businesses fall into — over-engineered, groupthink—driven messages that are heavy on jargon and light on clarity. Even large companies make the mistake of skimping on funds for internal and external PR, and it sometimes comes back to bite them. Insufficient budget.

How To 149

How To Government Product Launch Internal 149

ImPRessions - Crenshaw Communications

JUNE 12, 2018

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Mobil took out full-page advocacy op-eds in the New York Times to share the company’s viewpoint on public issues like technology, mass transit, and energy independence. Lee also proposed to John D. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 101

Software Analysis Data Tools 101

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

JULY 17, 2018

Our adversaries, whether major international powers or small insurgent groups, rely on misinformation and use communication with the press as a tool of information warfare. Internal communication, in particular, has gotten easier with the digital revolution. materials engineer. Love this question. The Economist.

Government 89

Government Publicity Public Affairs Agency 89

Landis PR

SEPTEMBER 27, 2021

Velodyne Lidar, a client for 3 years, makes the technology that allows self-driving cars to “see.” More than twenty years ago, I learned about SEO (search engine optimization) and instituted it to great success for both our agency and our clients. About 15 years ago, we joined the international Public Relations Global Network. .

Agency 105

Agency Travel SEO Nonprofit 105

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

PR 20/20

DECEMBER 20, 2018

Marketing success isn’t derived from a single outperforming team member, a highly efficient technology integration or one successful campaign. The alignment of business and marketing goals results in more realistic goal setting, defined budgets (internal and agency costs) and timelines. Technology.

Marketing 57

Marketing Customer Service Technology Strategy 57

Stern + Associates

AUGUST 8, 2022

He is also an expert in discussing the international aspects and geopolitical challenges of cyber threats – particularly nation state sponsored hackers from Russia, China, Iran and North Korea and why organizations should be concerned. and international cyber issues for more than 30 years. Ignoring these risks is no longer an option.

Analysis 62

Analysis Government System Policies 62

Doctor Spin

MARCH 19, 2023

It is the art of communicating with stakeholders, such as customers, employees, investors, media, and the public, to build and maintain a good relationship. In that case, the PR team may measure the number of media mentions, social media engagement, website traffic, and search engine rankings.

Measurement 52

Measurement Communications Wikipedia Social Media 52

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Human Resources is uneasy about adopting an employee social media policy. My own experiences echo these findings. It Demands Accountability.

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. If there is a difference it’s the pace.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). The report provides an international perspective on the challenges facing the PR business. We’ve lost some battles but won others. What we do 5.

Government 103

Government Education Print Ethics 103

Beyond PR

MAY 4, 2017

When we talk about evolution, sure: tools, technology and breaking down silos have been the key to many industries taking the step to greater value within their organizations. 3) Success lies in how we use technology to see around the corner and fundamentally change. But for a long time, our industry has needed evolution.

Communications 61

Communications Hotels Technology Tools 61

Sword and the Script

OCTOBER 1, 2019

And now onward this month’s PR technology summary…. The company has taken to calling itself “the search engine for broadcast” which may not be new – I just hadn’t noticed it before and I think it’s interesting. b) The most popular outlets & articles covering technology in 2019 via Muck Rack.

Pitching 61

Pitching Analysis Report Video 61

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak.

How To 198

How To Instagram Social Media LinkedIn 198

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Read on for the 11 specialists to target during employee recruitment. Emily is a dual major studying Public Relations at S.I.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Read on for the 11 specialists to target during employee recruitment. Emily is a dual major studying Public Relations at S.I.

Marketing 40

Marketing Mobile Engineering Technology 40

Maxim Behar

APRIL 11, 2024

You have to work, earn money, pay taxes, your taxes, offer fair wages to employees. Just observe the videos shown on international television, if shown at all. Maybe it's a bit of a mistake, but I hold the market environment in high regard; I see it as the engine driving every society. This is how you contribute the most.

Television 59

Television System Interviews Travel 59

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60