Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. These same words make it easier than ever to send a bad pitch. The good news?

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Pitching Media Relations Media Big Data 40

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Specialists can help educate the team as well as contributing to it. In PR, publicists generally know how long certain tasks take, like writing press releases or drafting pitches, so it’s smart to ask for check-ins on hours spent or feedback needed. Pay promptly. This means they can get the job with little time wasted.

How To 315

How To Employee Training Interviews 315

Landis PR

MAY 1, 2023

While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome. Fortunately, numerous resources are available to help you write an excellent prompt. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter got his story and the client got his interview – and it came with an education. Proven to get More Out of Media Relations. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Business Wire

OCTOBER 17, 2019

Karen Weise , a Technology Correspondent for The New York Times based in Seattle, gets pitched a lot of technology stories … which isn’t exactly surprising. What is surprising is how little these pitches have to do with Microsoft or Amazon, the two companies she overwhelmingly writes about.

Pitching 207

Pitching Technology Writing Company 207

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. It’s not a practice exclusive to public relations specialists like it used to be.

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SEO Pitching Small Business Agency 100

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2019

Most media criticisms of the way PR pros operate have to do with poorly targeted pitches, careless e-mail blasts and apathy or ignorance about a journalist’s beat. On the flip side, an informed pitch to a handful of media targets can get the same results or better, without causing aggravation. Learn the media process.

Media 218

Media Pitching Report Education 218

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

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Agency Strategy Communications How To 195

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. What do you hope to accomplish in your new role as director of media relations at ABB? What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. That could be high school sports, health, the environment, city government, education or a host of others. CISION-State of the Media Report. The majority (60.4

Pitching 78

Pitching Government Financial Survey 78

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Rock the Status Quo

DECEMBER 2, 2014

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. ” The hook.

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Pitching Twitter Print Software 157

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

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Pitching Facebook Interviews Twitter 111

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. This goes back to the heart of PR: relationships.

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Newspapers Radio Construction Fashion 122

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s the best pitch of yours that resulted in coverage and what elements made it successful? I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. They gave me the opportunity to work with clients in virtually every sector – education, healthcare, criminal justice, housing, hospitality.

Television 120

Television Public Affairs Pitching Healthcare 120

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

prTini

SEPTEMBER 5, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. 30 Little-Known Features of the Social Media Sites You Use Every Day. 25 Ways to Tighten Your Writing. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. S ign up today !

Media Relations 49

Media Relations Case Study Viral Instagram 49

Beyond PR

JUNE 8, 2016

In the article, senior audience relations manager Christine Cube ( @cpcube ) shares a few lessons from a recent Society of Professional Journalists panel. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So You could be overlooking an opportunity. You have to get yourself better.”.

Media Relations 40

Media Relations Media Journalism Print 40

Waxing UnLyrical

DECEMBER 28, 2011

I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. I’m a social media expert as seen on <CABLE TV STATION> ”. But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.”. And that was it.

Pitching 89

Pitching Interviews Comparison Writing 89

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant!

Meeting 93

Meeting Media Journalism Education 93

PR Insiders

AUGUST 26, 2021

Under those conditions, how could we pitch clients whose expertise and messages had absolutely nothing to do with medicine or health? Finance, sports, personal relationships, corporate culture, the workplace, education, travel and numerous other aspects of life were upended by the pandemic.

Media 78

Media Print Education Radio 78

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. hey @Cision -do ur clients know u send them unfiltered lists of #media contacts w/ZERO interest in their releases?

Media 149

Media Pitching Data Technology 149

Cision

JULY 13, 2016

What is your secret to media relations success? My approach to media relations success has been to cultivate good relationships with the reporters that I want covering my clients or my work. While I would still pitch them on stories for my clients, my goal was also to become a resource for them.

Print 120

Print Tourism Transportation Film 120

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

Solo PR Pro

JUNE 22, 2021

Although she was only somewhat familiar with the industry, having taken a few courses in school on the broader scope of marketing and mass media, she was immediately attracted to the opportunity to use her writing skills in the PR industry. The changing media landscape has enabled PR pros to do more than traditional media relations.

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Meeting Course Retail Media Relations 62

Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. They can be aspirational stories, relatable or educational. What is your secret to media relations success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

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Writing Communications Marketing B2B 198

PR Insiders

AUGUST 26, 2021

Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response? Your pitch could have become lost in their clutter of email. Cision’s survey found that many journalists want at least two to three days to look over a pitch before you follow up with them.

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Survey Pitching Newspapers Software 78

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. What advice do you have for PR people that want to pitch you? And, please, keep it relevant and know who you are pitching to.

Meeting 60

Meeting Automotive Transportation Media 60

Sword and the Script

OCTOBER 8, 2019

There are a few benefits I’d add to that: a) Media relations. Content marketing is pivotal to media relations and done well, media relations will, in turn, help your content marketing; and. Leads to a reputation for thought leadership. b) Integrated marketing. So how do you make the case in the interim?

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Content Marketing Marketing Comparison Measurement 81

Cision

JULY 17, 2015

I asked a few colleagues as I was writing this article. Their reactions were about what I expected from a group of seasoned media relations professionals being approached by a snarky blogger – which is to say that nearly all of them began with some variation of: “Don’t you dare quote me in your post.”. Practicing What We Preach.

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Groups Newspapers Instagram Survey 120