Stephen Waddington

MAY 16, 2022

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Journalist engagement has decreased from 2021, with journalists only responding to about 3.37% of pitches.

Pitching 183

Pitching Media Relations How To Media 183

Cision

OCTOBER 17, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

Pitching 275

Pitching Public Affairs Report Guidelines 275

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it interesting enough to want to take action. The media pitch should also be short and personalized. Winning pitches are engaging, timely and succinct. Keep it short and simple.

Pitching 193

Pitching Writing Media Advertising 193

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Op-Eds remain the gold standard.

Media Relations 197

Media Relations Trends Media Newspapers 197

Remote PR Jobs

OCTOBER 29, 2024

Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. Communication Skills: Effective communication is essential in PR—whether it’s engaging clients, pitching to the media, or collaborating with internal teams.

Publicity 241

Publicity How To Examples Crisis Management 241

Sword and the Script

FEBRUARY 18, 2025

While its not a perfect analogy, something similar is at work in media relations. Once PR people reach a certain level of experience, they stop building and managing media lists. Yet in media relations, knowing who would be receptive to what pitch is a significant part of the job; you can’t be successful without it.

Media 144

Media Pitching Media Relations Strategy 144

PRSay

NOVEMBER 11, 2024

What do journalists hate most about pitches and releases? So why aren’t you writing about the audience? Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. When the St.

Report 152

Report Writing Engineering Study 152

Polaris

NOVEMBER 17, 2014

Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. Bloggers don’t have an editor.

Media Relations 232

Media Relations Marketing Media Fashion 232

Prowly

JANUARY 23, 2025

Pitching to trade media requires surgical precision. In B2B PR, you want to impact the decision-makers: executives, managers, C-suite Theres no better feeling than proving to your stakeholders that your media placements shortened the sales cycle. Narrow down your media lists. Dont: Guess who to pitch.

Pitching 104

Pitching How To Media B2B 104

Ishmael's Corner

JULY 19, 2020

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a.more.

Pitching 192

Pitching Storytelling Media Writing 192

Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. But, how does your pitch stand out when every brand claims to have this year’s must-have gift? How do you, the PR professional, tell your story and place your product in this holy grail of media coverage? Be creative.

Pitching 235

Pitching Print Creativity Blogging 235

Cision

JANUARY 17, 2018

Developing just the right pitch has never been easy, however. That’s why Cision recently updated its tip sheet, 10 Ways To Get More Earned Media , which walks through some best practices on forging the right relationships with journalists. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches.

Pitching 215

Pitching Journalism Construction Writing 215

Remote PR Jobs

MAY 28, 2025

The truth is, PR is much more than planning events or writing a catchy headline. Today, PR professionals wear many hats, and their role continues to evolve as media and communication landscapes shift. Youll develop abilities in writing, public speaking, event planning, and managing campaigns.

Publicity 150

Publicity Nonprofit Crisis Communications Reputation 150

PRSay

JANUARY 11, 2022

Problem: Reporter response rates to media pitches are at 3.49 Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. So, what is the goal of the PR pitch? It aspires to generate earned media coverage. Pitches that grab reporters.

Pitching 194

Pitching Report Media Writing 194

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Writing 195

Ishmael's Corner

FEBRUARY 27, 2018

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a.more.

Pitching 166

Pitching Storytelling Media Writing 166

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. c) What makes a great pitch?

Media Relations 182

Media Relations Media Print Software 182

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> 2) Volume of PR pitches received.

Survey 173

Survey Media Relations Pitching Media 173

Prowly

JANUARY 14, 2025

PR Problem #1: Pitch engagement is lower than ever before Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill. The emphasis is on deeply researching Tier 1 journalists, crafting individual pitches, and focusing on building lasting relationships. Do everything in one tool.

Pitching 104

Pitching Data Analytics Writing 104

PRSay

OCTOBER 30, 2018

It seems like every few months I see a tweet ripping into a bad PR pitch. The blogger portrayed the pitch as comically superficial. It went against every principle of clear writing that I talk about in my post, trainings and even tweets. So, in summation: What you pitch is secondary to who you pitch.

Pitching 143

Pitching Training Media Relations Blogging 143

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19. So we’re just adapting.”.

Media Relations 158

Media Relations Journalism Media Survey 158

PRSay

FEBRUARY 15, 2019

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. Get more media pitching knowledge from Michael Smart here.

Pitching 149

Pitching Media Relations Examples Course 149

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Pitch a story – not your client.

Pitching 160

Pitching Media Enterprise Media Relations 160

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 148

Journalism Media Relations Report Media 148

PRSay

APRIL 19, 2017

Working in media relations is not for the faint of heart or the easily discouraged. “Engaging journalists on Twitter is a great way to stand out from the masses of PR pros clamoring for their attention,” PR pro and media-relations trainer Michael Smart says. Non-pitches.

Pitching 140

Pitching Writing Report Energy 140

PRSay

JUNE 6, 2019

I’m writing this on a plane to North Carolina. I’ve been looking at identifying influencers, integrating earned media with owned and shared, as well as the latest pitching techniques that are just as likely to win over another company’s content marketer as they are a traditional magazine editor. Image by Daniel McCullough.

Media Relations 148

Media Relations Media Training Pitching 148

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. But for familiar media contacts, knowing their interests and thoughts on major topics can expedite media opportunities. Interact on social media.

Media 333

Media Pitching Report B2B 333

PRSay

NOVEMBER 28, 2018

Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid.

Pitching 140

Pitching Travel Software Groups 140

PRSay

SEPTEMBER 25, 2019

I sit down with a notebook and a pen and I write down what’s in my head. Pretty soon the thoughts bouncing around my head are all on paper, and I can mentally relax and write what’s been going well and what I want to accomplish. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Exercises 156

Exercises Writing Journalism Advertising 156

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media.

Media Relations 331

Media Relations Newspapers Social Media Measurement 331

Stern + Associates

MARCH 17, 2023

The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 118

Media Relations Media Storytelling Report 118

Business Wire

JANUARY 19, 2022

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

Trade Shows 298

Trade Shows Blogging Writing Report 298

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. We write a great deal in PR. Or offer to take a stab at first drafts of bylines, press releases, or pitches.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

APRIL 13, 2018

Most PR pros get to build their own media lists (WHO they pitch) and determine the way to phrase an email (HOW they pitch). To earn the placements you really want, you must seize the authority to choose WHAT you pitch. Who writes/produces those kinds of stories? . But too often they relinquish control of the WHAT.

Pitching 126

Pitching Nonprofit Software Media Relations 126

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Execute and advise on PR strategies and collaboratively develop strategic media plans. Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Monitor media and seek out speaking opportunities for clients as “thought leaders”. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291