Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. After a crisis and once you have established takeaways, adjust your protocols and measurements for the future.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

Waxing UnLyrical

JULY 16, 2014

But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. As the cliché goes, “You can’t manage what you can’t measure.”

Social Media 96

Social Media Measurement Media Groups 96

Prohibition

AUGUST 21, 2019

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast. And the popularity of live video only continues to grow; according to Facebook , two billion people watched a Facebook Live between 2016 and 2018.

Facebook 70

Facebook Film Video Mobile 70

Stephen Waddington

JANUARY 19, 2021

The big four: Amazon, Apple, Facebook, and Google Big tech has had a good crisis. Galloway calls out Amazon, Apple, Facebook, and Google. Google (114%) and Facebook (174%) have both seen significant share price growth in the last five years. Higher education is broken Education will be changed forever by COVID-19.

Retail 113

Retail Crisis Education Airlines 113

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. However, when given a choice we absolutely should not and, even if we have to, we should be trying to educate our clients on better and more effective metrics. AVEs rear their ugly head.

Measurement 100

Measurement Social Media Web Twitter 100

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “

Storytelling 329

Storytelling SEO Community Engineering 329

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

The Hoyt Organization

APRIL 23, 2024

When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). For instance, if you are a non-profit focused on education for underprivileged children, partnering with a local business like a bookstore can help you amplify your message and gain more support for your cause.

Strategy 80

Strategy Nonprofit Social Media Leadership 80

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last. AMEC’s Social Media Measurement Framework.

Measurement 40

Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Paula Kiger also had this to say: A2 seems like much of the solution is educating the clients (and your own team sometimes) re: why (and how) other metrics matter #measurepr. ” #measurepr.

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. Of all images posted on Instagram, 84.16% were photos, compared to 75.14% on Facebook and 52.86% on Twitter. This was true across all 35 industries analyzed.

Social Media 88

Social Media Healthcare Brand Branding 88

Waxing UnLyrical

FEBRUARY 2, 2015

And as far as we have come in PR measurement, some things just don’t change. In a salute to today’s thought leaders who are really keeping things ticking on that front, here are some PR measurement classics from them. Social Media Measurement Standards – Everything You Need to Know. AVEs don’t measure PR.

Measurement 40

Measurement Web Social Media Corporate 40

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 91

Measurement Social Media Media Internal 91

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Stuart Bruce

OCTOBER 6, 2016

More education and training needed to acquire digital PR skills. In-house PR and communications people say they need more education and insight around social influencer outreach/engagement (31%); social network strategy (27%); and digital crisis management (27%). Facebook use has leapt from 77% to 89% in the past year.

Training 119

Training Digital PR Media Training Education 119

Deirdre Breakenridge

MAY 24, 2016

Are you trying to educate listeners and use your podcast as a thought leadership platform? Tip #4: Measure success with numbers. Podcast measurement is easy because you can go by the numbers. We’re able to identify where the download numbers are coming from whether it’s a marketing campaign through mobile ads or via Facebook.

Energy 190

Energy Mobile Community Measurement 190

Waxing UnLyrical

JUNE 26, 2015

With four great guests on hand, we began to chat about measuring content. Here’s some of what we talked about: On how the got to where they are now and what interested them in content: A1: Hey guys #Content=#insight + #education. On some best practices for measuring content: A2: #1 measure is #engagement.

Measurement 40

Measurement Journalism Video Community 40

Stephen Waddington

MARCH 29, 2020

My wife shared a post on Facebook with me last night. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Human beings are incredibly adaptable.

Crisis 167

Crisis Government Privacy Sports 167

5W PR

JULY 18, 2023

Develop a consistent content strategy that showcases the beverages, educates the target audience, and tells the brand’s story. Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads. Identify which platforms resonate most with that audience and create engaging profiles.

Brand 78

Brand Branding Engineering Analytics 78

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on.

Analytics 40

Analytics Measurement Case Study Google 40

Presspage

SEPTEMBER 1, 2017

They might have run across your organization by means of a tweet, a relevant Twitter hashtag or a trending story on Facebook or LinkedIn. However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement. Does not allow for measurement / analytics.

SEO 95

SEO Engineering Measurement Mobile 95

5W PR

JUNE 28, 2021

When a company has issues with insights or measurements, it means that its website doesn’t have performance metrics such as Google Analytics, or other tools for general website tracking. For companies to be able to make educated and informed decisions before investing, having insights and metrics is key.

Analytics 88

Analytics Tools Data Google 88

5W PR

JULY 11, 2018

If the association or business already has a social media presence on platforms such as Facebook, Twitter and YouTube, that’s a good place to start. That means participating in it themselves, sharing it on their personal Facebook pages and blogs, and encouraging others to join in. How Do You Know if the Stunt Was Successful?

Measurement 149

Measurement Education Social Media Film 149

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. In the image below, there are no real posts or engagement from followers on their Facebook since 2021. Facebook is the only social profile linked to from their site.)

Analysis 91

Analysis SEO Guidelines Google 91

Inbound PR

NOVEMBER 20, 2018

Successful PR is no longer about writing press releases and pitching them to a bunch of journalists and counting coverage as the measure of success. We don't need anyone else to inform us or educate us. The news finds me on my Facebook, Twitter or LinkedIn feeds. Why the need for change? Because the world has gone digital.

Analytics 48

Analytics Measurement Education LinkedIn 48

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success. For example, industry articles might be very successful on LinkedIn and Twitter, but not have as high of engagement on Facebook. Measure your results. Establish your goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter. 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated. Happy New Year.

Government 103

Government Education Print Ethics 103

Cision

JUNE 22, 2015

In this piece, I want to make the case that Instagram is the “Rihanna” of social networks, relative to Facebook as social networking’s U2. Where Facebook is a behemoth social network with consistent utility, Instagram is a smaller network engineered for high-engagement. 07 percent). Lack of content filtering.

Instagram 120

Instagram Fashion Sports Pinterest 120

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

JUNE 5, 2018

A3: Education is important. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. We share as a way to educate the entire industry, including you! Be consistent. This is TRUTH.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Critical Mention

JANUARY 22, 2019

I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Her company, MarketingProfs , is a marketing training and education company with more than 600,000 subscribers.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up.

Crisis 151

Crisis Government Energy Community 151

Mindful Marketing

MAY 8, 2021

” GSK’s promotional mix includes several similar short spots as well as banner ads and sponsored posts on Facebook, Twitter, and YouTube. The two different sets of examples create confusion because they conflate problems with solutions and preventive measures with cures.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65