Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. However, when given a choice we absolutely should not and, even if we have to, we should be trying to educate our clients on better and more effective metrics. AVEs rear their ugly head.

Measurement 100

Measurement Social Media Web Twitter 100

5W PR

JULY 18, 2023

Develop a consistent content strategy that showcases the beverages, educates the target audience, and tells the brand’s story. Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads. Identify which platforms resonate most with that audience and create engaging profiles.

Brand 78

Brand Branding Engineering Analytics 78

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Igniting a movement.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Stephen Waddington

MARCH 29, 2020

My wife shared a post on Facebook with me last night. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Human beings are incredibly adaptable. Privacy concerns have evaporated.

Crisis 167

Crisis Government Privacy Sports 167

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Paula Kiger also had this to say: A2 seems like much of the solution is educating the clients (and your own team sometimes) re: why (and how) other metrics matter #measurepr. ” #measurepr.

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

JUNE 26, 2015

With four great guests on hand, we began to chat about measuring content. Here’s some of what we talked about: On how the got to where they are now and what interested them in content: A1: Hey guys #Content=#insight + #education. As publisher@commPRO the mission=empower our community thru content. A1 I’m a marketer.

Measurement 40

Measurement Journalism Video Community 40

Waxing UnLyrical

FEBRUARY 2, 2015

And as far as we have come in PR measurement, some things just don’t change. In a salute to today’s thought leaders who are really keeping things ticking on that front, here are some PR measurement classics from them. Social Media Measurement Standards – Everything You Need to Know. AVEs don’t measure PR.

Measurement 40

Measurement Web Social Media Corporate 40

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength. Happy New Year.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. Use it as part of your strategy but not as your measure of success. Context and Community: the 2 Cs That Can Make Social Scoring Work is a post from: Waxing UnLyrical.

Community 79

Community Nonprofit Twitter Measurement 79

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on. Based in the Washington, D.C.,

Analytics 40

Analytics Measurement Case Study Google 40

Stephen Waddington

APRIL 23, 2020

Education providers have gone online, wholesalers are selling direct to the public, and manufacturers have retooled production to make safety equipment. The crisis has given us a renewed appreciation of health workers, people in front line roles, and the scientific community. Communities have been strengthened through the crisis.

Government 132

Government Crisis Exercises Retail 132

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 104

Interviews Content Marketing Writing Journalism 104

5W PR

JULY 11, 2018

Community Involvement. If the association or business already has a social media presence on platforms such as Facebook, Twitter and YouTube, that’s a good place to start. That means participating in it themselves, sharing it on their personal Facebook pages and blogs, and encouraging others to join in.

Measurement 149

Measurement Education Social Media Film 149

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. A site can be highly authoritative, but if it’s irrelevant, it will not be valuable.

Analysis 90

Analysis SEO Guidelines Google 90

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. It has been reborn for 2020 with some “major enhancements to provide you with deeper, highly-specialized, and more advanced education that's role and industry-specific, and tailored just for you.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

JUNE 5, 2018

A3: Education is important. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. We share as a way to educate the entire industry, including you! Be consistent. This is TRUTH.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 60

Interviews Content Marketing Writing Journalism 60

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Waxing UnLyrical

OCTOBER 9, 2015

So it just seemed natural to take a closer look at PR measurement around the world. Here’s some of what we talked about: On the differences/commonalities when measuring PR around the world: A2: Most ppl want 1 system but many still persist. Q2: Commonalities: FEAR: of metrics, of measurement, of failing. measurePR [link].

Measurement 40

Measurement System Facebook Corporate 40

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Benefits of Use During an Emergency: Facebook is used by 8.6% Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

JUNE 13, 2016

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice.

Education 40

Education Measurement Government Interviews 40

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . How to measure success in digital marketing campaigns. Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services.

Handbook 81

Handbook Comparison Advertising Advertising 81

Waxing UnLyrical

DECEMBER 12, 2014

At the same time, it will provide educational resources for industry professionals. Technological innovation and access to data means the PR industry can finally let go of metrics that don’t measure up (i.e. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Technology 88

Technology Resources Tools Data 88

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. Facebook (2019 – Present).

Social Media 56

Social Media Conference Travel Internal 56

Solo PR Pro

AUGUST 18, 2015

Fun in the sun, brain expanding educational sessions and the camaraderie of your fellow Solo PR members—all in the luxurious setting of a plush resort. Just some of the Solo PR Pro community who joined us in Florida. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Conference highlights.

Conference 40

Conference Community Small Business Storytelling 40

Waxing UnLyrical

AUGUST 10, 2011

Communicators need to be able to monitor and manage both emerging and potential issues. Theory: Yes, I chose my degree for its practical approach to communication education, but PR theory and an understanding of communication models is an essential asset in any professional’s arsenal to plan, execute and evaluate activity.

Ethics 75

Ethics Community Internal International 75

Karen Freberg

AUGUST 15, 2017

From how to approach Facebook Live to creating Snapchat ads for students and many more. Specifically, more of these ideas are shared in a designated Facebook group called Social Media Professors Community , and on Twitter (@SMprofessors). For example, I was surprised to see how short the measurement chapter was.

Social Media 69

Social Media Media Resources Education 69

Waxing UnLyrical

JANUARY 23, 2015

Measurement. The battle for smart measurement to become the norm has been an uphill one. Industry groups (such as PRSA and AMEC) have really ramped up efforts to educate pros on smart measurement. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Trends 40

Trends Measurement Analytics Education 40

MaccaPR

APRIL 2, 2015

As Facebook marketing thought leader Mari Smith covered in her "How To Use Facebook To Increase Sales" presentation, consumers who use Google are in search mode, while consumers who use Facebook are in socialize mode. Facebook users are often looking to be social; so, ask yourself if your brand’s social posts are engaging.

Social Media 48

Social Media Pinterest Marketing Media 48

PR Conversations

OCTOBER 27, 2023

For example, the Brookhaven National Laboratory , on Long Island in New York, found that community groups disagreed with each other about whether the laboratory should restart a nuclear reactor after it leaked radioactive waste into the ground water. Thus, these educational institutions also are to blame.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

NOVEMBER 9, 2015

Instead of gazing into a crystal ball to predict the future trends of content creation, we must make educated forecasts, monitoring the available data and adjusting as necessary,” writes Ann Gynn as she shares some “well-informed predictions for content marketing” from Content Marketing World presenters.

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

JUNE 27, 2016

PR Crossroads: Four Ways to Navigate Measurement in the Future. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Twitter Facebook Google+ LinkedIn Monday Roundup: Knocking Down Silos. ” 4.

Banking 42

Banking Writing Social Media Strategy 42