ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. How are its employees treated? There are a few things that PR-driven storytelling does that will never be mechanized or automated. What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 150

Employee Print Writing Survey 150

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that?

B2B 139

B2B Brand Branding B2C 139

PRSay

FEBRUARY 25, 2022

Companies are looking for authentic storytellers and authentic representation.”. 22 webinar, “Building a Better Workplace for Black Employees.” Your skills, talents and abilities and education, have you in that room for a reason. Woods was one of four panelists during PRSA’s Feb. Possess confidence in who you are.

Pharmaceuticals 131

Pharmaceuticals Groups Storytelling Education 131

Flack's Revenge

OCTOBER 25, 2017

Experts and practitioners from big and small companies, education, non-profits, etc., Clearview Social employee advocacy. GaggleAmp employee and social advocacy and sharing. Shareably storytelling/sharing. Sociabble employee advocacy. The day featured panels on just about every aspect of the field.

Tools 120

Tools Enterprise Analytics Case Study 120

Cision

APRIL 6, 2016

Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Communications Conversations

OCTOBER 29, 2019

Here were five big lessons I heard: #1 – Your employee audience may wind up being your biggest audience. In both cases, Kevin and Monica believe their employee audiences for their podcasts are substantial ( The Taste of General Mills’ most recent podcast actually FEATURES an employee’s daughter!

Corporate 104

Corporate SMB Banking Employee 104

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”.

Employee 90

Employee Internal International Training 90

Cision

AUGUST 4, 2016

Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. Brands will likely have a more casual tone with employees, whereas prospects may get a more educational tone. To get you started, here are three factors to revisit before creating your next piece: Voice.

Brand 120

Brand Branding Guidelines Storytelling 120

Cision

JULY 7, 2016

I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful. I love working with our passionate team who know that education is the key to giving people what they want – opportunities. It’s really all about storytelling, which we communication professionals do every day.

Education 227

Education Writing Pitching Groups 227

Newsfile

MAY 11, 2023

Examples: The Walt Disney Company Reinforces Its Commitment to Use Its Broad Global Reach and Unique Platforms to Promote Social Responsibility City of Fort Worth partners with Cisco to promote digital inclusion in underserved neighborhoods New Benevity Report Finds DEI Initiatives Remain Top Priority for Employees 5.

Writing 52

Writing Energy Training Education 52

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. The best thought leaders offer real value because they share insights that educate and help others succeed. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand. Your letterhead.

Employee 120

Employee Social Media Education Brand 120

The Hoffman Agency

AUGUST 5, 2022

I realized, however, that before promoting PANKH, we must educate consumers about the beautiful, traditional handcrafted items. The information and experiences shared by other interns and employees via Hoffman’s blog helped me to decide that this was the right place. The power to change brand perception.

Internal 36

Internal International SEO Storytelling 36

PRSay

FEBRUARY 23, 2017

While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller. Often, people who work in healthcare sometimes fall into the trap of thinking that the truth alone is enough — that education and awareness are the goal. Truth that isn’t compelling doesn’t spread, which won’t change behavior.

Healthcare 82

Healthcare Communications Ethics Radio 82

The Hoffman Agency

NOVEMBER 14, 2019

All of the books included are page-turners in their own right, due in no small part to each author’s ability to incorporate and rely upon the universal storytelling elements. An inside look at what happens when politics, journalism, education and religion become subject to the demands of entertainment. Educated , by Tara Westover.

Storytelling 28

Storytelling Education Television Government 28

Stephen Waddington

OCTOBER 3, 2019

This is an agency model that covers a core group of employees supplemented by senior experts. But 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated. They also seem to find it easier to hold onto a strong, defined culture and personality. Where are clients investing their budgets?

Interviews 115

Interviews Agency Industry Measurement 115

Masters in Communications

NOVEMBER 14, 2018

Bosses who lack empathy are likely to subject their employees to unfair practices. Managers who are without empathy may push employees to work beyond what is healthy and reasonable or may be unduly harsh when an employee makes a mistake. Empathy is a part of education known as "emotional intelligence."

Groups 92

Groups Employee Study Training 92

prTini

SEPTEMBER 19, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. 5 Ways to Become Your Boss’s Favorite Employee. The Power of Social Storytelling. Cheers and happy reading! . 65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity. Why Do People Trust J.K.

Tools 50

Tools Wikipedia Case Study Marketing 50

Shift Communications

OCTOBER 26, 2015

Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. Blogging is about telling a compelling narrative, something that educates or entertains. Blogging is very much a narrative art.

Blogging 60

Blogging Enterprise System Media 60

Stephen Waddington

OCTOBER 3, 2019

This is an agency model that covers a core group of employees supplemented by senior experts. But 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated. They also seem to find it easier to hold onto a strong, defined culture and personality. Where are clients investing their budgets?

Interviews 60

Interviews Agency Industry Measurement 60

Stephen Waddington

MAY 16, 2019

She urged encouraged students to hone skills in creativity, storytelling and pitching. Ivan Lazarov, Media Relations Manager, Newcastle University @contraflowPR Putting the relationship in public relations Ross Wigham cites his publics as 200,000 people and 4,200 employees. He works for the NHS Foundation Trust in Gateshead.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

JUNE 2, 2015

“We know as humans the process of education isn’t best done by passive means. It educates, it inspires, it challenges them to grow. “It’s impossible to have a testing culture if employees feel they will be fired if they’re wrong.” Want more multimedia storytelling insights? Daniel Pink.

Content Marketing 120

Content Marketing Marketing SEO Education 120

PR 20/20

AUGUST 6, 2019

Businesses rely on marketing to fuel their overall success, and consumers rely on it to educate themselves on the purchases they plan to make. Strive to connect with that specific group of people to deliver the best possible products and services, in addition to strong storytelling, connections and experiences.

Marketing 40

Marketing How To Customer Service Groups 40

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. One article is all about storytelling and the use of heroes and villains. By the way, on the subject of storytelling, I recently came across this interesting research into digital storytelling (see: [link] ).

Publicity 46

Publicity Storytelling Study Journalism 46

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. One article is all about storytelling and the use of heroes and villains. By the way, on the subject of storytelling, I recently came across this interesting research into digital storytelling (see: [link] ).

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. One article is all about storytelling and the use of heroes and villains. By the way, on the subject of storytelling, I recently came across this interesting research into digital storytelling (see: [link] ).

Publicity 40

Publicity Storytelling Study Journalism 40

PR 20/20

SEPTEMBER 14, 2018

Edison was as much a storyteller, marketer and mission captain as he was an inventor.". The CMO of tomorrow will be different — “orchestrating employees, agencies, robots and experts served up by the gig economy.”. If you’ve got vision that you’re putting into action, you’ve got to tell your story well—and often. It’s an overused word.

Enterprise 46

Enterprise Agency Creativity Print 46

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Cori Webb , Marketing Director, ChurnZero.

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

OCTOBER 15, 2020

According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points. Educational Courses Are Lead Gen Machines. Way back in 2011, some employees at HubSpot had an idea. Per HubSpot, the Academy educates “tens of thousands of users every month.”

B2B 145

B2B Trends Video Course 145

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. Especially for small companies that can’t afford a huge workforce, this can be a great way to get a lot done without completely burning out employees.

Tools 75

Tools System How To Software 75

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. By celebrating wins on your blog, you can show appreciation for your customers and employees. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Brand Branding Technology 62

Contently - Strategy

OCTOBER 15, 2021

According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points. Educational Courses Are Lead Gen Machines. Way back in 2011, some employees at HubSpot had an idea. Per HubSpot, the Academy educates “tens of thousands of users every month.”

B2B 85

B2B Content Marketing Trends Marketing 85

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” It’s pure storytelling. Meanwhile, explainer videos are a terrific way to delight and educate consumers while dispensing with the hard sell.

Video 149

Video Case Study Agriculture B2B 149