PR 20/20

AUGUST 6, 2019

Businesses rely on marketing to fuel their overall success, and consumers rely on it to educate themselves on the purchases they plan to make. Strive to connect with that specific group of people to deliver the best possible products and services, in addition to strong storytelling, connections and experiences.

Marketing 40

Marketing How To Customer Service Groups 40

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 46

Publicity Storytelling Study Journalism 46

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 200

Writing Communications Marketing B2B 200

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 40

Publicity Storytelling Study Journalism 40

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Cori Webb , Marketing Director, ChurnZero.

Marketing 198

Marketing Content Marketing Data Social Media 198

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. I love connecting with others, whether that means striking up a conversation with an employee while checking out at the store, or simply saying ‘thank you’ to someone.”

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. ” Scott Kaminski | Häfele America Co.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Employee Advocacy Encourage employees to be brand ambassadors, fostering a positive internal culture and promoting the company’s values.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Starbucks followed up by announcing it would close 8000 stores on May 29 for a half-day of employee education around racial bias. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. Then set them on the path for promotion just as you would any White employee with great potential. You do need the storytelling, relationship building, creative and analytical skills. Here’s what’s next. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. Your content should still aim to engage, entertain, and inform as it promotes or advertises. Mid-funnel: Content to build consideration.

Case Study 111

Case Study Marketing Study Content Marketing 111

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. of employees worked from home during the pandemic.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Podcasts are great for the delivery of credible information and analysis, and storytelling. Finally, families are turning to podcasts to provide entertainment and education without adding screen time.

Marketing 176

Marketing Employee Content Marketing Training 176

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7 Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164