Onclusive

DECEMBER 7, 2023

It also aids in refining communication strategies by identifying target audiences so you can optimise content placement. This data informs communication strategies, aids in targeting specific demographics, and gauges the effectiveness of campaigns in achieving broader brand recognition.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful. Not all social networks are the same.

Social Media 120

Social Media How To Media Media Training 120

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Prohibition

NOVEMBER 6, 2021

Understanding social PPC for your business. Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? How does Social PPC work?

Social Media 62

Social Media Media Advertising Advertising 62

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Employee Advocacy.

Social Media 120

Social Media Brand Branding Airlines 120

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Brand engagement, including the volume of social media amplification and presence of a backlink. ?

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

MAY 10, 2021

To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement. Download our whitepaper to uncover five key questions technology PR teams should ask themselves to improve the effectiveness of their releases.

Technology 195

Technology Data Measurement Consumer 195

Cision

AUGUST 23, 2016

Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. journalists say they would be unable to carry out their work without social media. We’ve found that in the U.S.,

Journalism 120

Journalism Social Media Study Media 120

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

Social Media 108

Social Media Report Survey Media 108

Melissa Agnes

APRIL 11, 2015

What has always fascinated me are their extreme capabilities in the use of social media for real-time emergency management. Download this file (right-click and choose “save as”). Tips for effectively filtering through the digital noise in a crisis or emergency. Subscribe: iTunes | Stitcher. Running time: 52:16.

Social Media 174

Social Media Crisis Management Crisis Media 174

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Everyone is using social media for marketing today. Great news: It’s a free download!

Social Media 239

Social Media Crisis Training Media 239

Onclusive

FEBRUARY 7, 2020

For more in-depth information, grab your copy of the study by downloading here. . Though a large majority of releases are sent on the same days and at roughly the same times, hard data to support these strategies did not exist. Social media is also an important factor when distributing releases. and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

Prohibition

OCTOBER 7, 2022

The social media world continues to change and update as platforms try to keep up with one another and introduce new features. LinkedIn have launched an array of new ad tools, including document ads which allow the advertising of long-form content, with a preview in the feed and a push to download the full piece of research.

Instagram 62

Instagram Social Media Video Twitter 62

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

Social Media 120

Social Media Marketing Media Study 120

Presspage

APRIL 17, 2018

The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. This ebook is an introduction to the basics for running a newsroom for international audiences. Why your global newsroom should localize content as much as possible.

eBook 87

eBook Internal International Mobile 87

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Favorite Social Media Platforms. The Social Media Downside.

Social Media 100

Social Media Company Media Study 100

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

Melissa Agnes

SEPTEMBER 28, 2014

Two years ago, Thanh was asked to head Garden Grove Fire Department’s social media accounts. Within this episode of The Crisis Intelligence Podcast, Thanh shares how his Fire Department is using social media for emergency management, as well as the struggles and obstacles he’s had to overcome along the way.

Social Media 220

Social Media Crisis Communications Media 220

Stephen Waddington

SEPTEMBER 16, 2019

It’s a planned communication strategy used to attract attention to a cause. It also proposes counter strategies for dealing with trolls. Social media spaces, such as Facebook groups and WhatsApp groups, are potential platforms for radicalisation by extremists according to the Center for Countering Digital Hate.

Strategy 98

Strategy Communications Reddit Groups 98

The Proactive Report

JUNE 30, 2015

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy. A good social media dashboard is essential. Social Media Strategy Template.

Tools 100

Tools Strategy Content Marketing Measurement 100

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! Here are five of February’s most notable social media updates! Users can only access this feature by downloading the latest version of Instagram. Instagram launches four person live-streaming.

Social Media 62

Social Media Trends Media Instagram 62

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Some of these insights are quite surprising, so you don’t want to miss this! “By

Consumer 195

Consumer Publicity Media Analysis 195

PR 20/20

SEPTEMBER 16, 2020

And now, it’s also why we put together a comprehensive GamePlan packed with strategies and activities to fully activate a HubSpot portal. (If You can still leverage most of these strategies with any marketing automation platform. You can download the full GamePlan here and reference it as you continue through the full series.

Strategy 72

Strategy Marketing Data Software 72

ReimaginePR

SEPTEMBER 26, 2016

So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Here’s the radically simple truth: Your content marketing strategy must be completely centered on the customer. They’re on social media.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Karen Freberg

JANUARY 15, 2020

However, if we are talking about a social media class – you ALWAYS have to be on board with what is happening and trending in the industry – and see how you can integrate this into your classes. That’s the nature of the business – and one of the things I love about teaching social media!

Social Media 55

Social Media How To Instagram Media 55

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. They created a Women’s Guide to Retirement Planning booklet – available for download. This is a good article on the difference.

Small Business 213

Small Business Fashion Groups Local 213

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@barbararozgonyi.com.

Strategy 52

Strategy Case Study Marketing Energy 52

Presspage

MAY 11, 2017

Who will be your key spokespeople and have you set out a clear strategy? Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

Contently - Strategy

JULY 24, 2019

Once you review the content you already have, you can forge ahead using this checklist of strategy items. Early content strategy goals can include brand awareness, engagement, developing SEO clout, and increasing your brand’s social following. Analyze your benchmarks and set new goals.

Strategy 86

Strategy Content Marketing Measurement SEO 86

Critical Mention

JANUARY 8, 2019

In an extremely competitive market with so many ways to communicate, developing a unique PR strategy is no easy task. We have outlined seven ways to create a unique PR strategy that will help you stand out from the crowd! By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Sword and the Script

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

B2B 116

B2B Study Survey Software 116

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

The Proactive Report

FEBRUARY 7, 2018

A social media management dashboard. It’s a free download in the Google Analytics Solutions Gallery. If you’re new to Google Analytics and have no idea where to start, talk to your webmaster or IT fellas and get them to download this dashboard and show you how to access it. Again, there are many available to pick from.

Tools 207

Tools Analytics Google Measurement 207

Buchanan PR

JULY 6, 2023

A direct competitor to Twitter, this new social media platform provides users with a seamless and engaging experience while leveraging the benefits of an existing built-in audience. Threads is a mobile-only social media platform developed by Meta. And, based on initial reports, this strategy is working.

Twitter 86

Twitter Instagram Mobile Privacy 86