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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Brand 323
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Developing your content strategy to become a trusted expert

Onclusive

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Here are the key questions to ask as you’re developing a robust content strategy.

Strategy 418
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What are PR Metrics: 17 Measurements to Track 

Onclusive

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

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17 PR Metrics For Comms Teams 

Onclusive

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

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5 Brands Share What’s Working in Social Media Marketing

Cision

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Storytelling.

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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334
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Why Have My Social Media Ads Stopped Working?

Prohibition

Wondering how to make your social media ads work? The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. This pop-up would appear on all of your externally downloaded apps that aren’t native to an Apple device. We hear you. Before the IoS 14.5