The Proactive Report

DECEMBER 22, 2014

Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. For more Digital PR updates and ideas follow me on Twitter. Mastering Social Media Online PR digital pr training images social media strategy training videos visual content'

Training 157

Training Video Digital PR Social Media 157

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. – measuring the qualitative value of PR. It’s a free download. Get the Digital PR Tips Newsletter.

Measurement 133

Measurement Analytics Survey Google 133

Prohibition

FEBRUARY 2, 2023

Knowing what your audience is looking for there and then, allows you to plan online content that answers your customers needs and draws them in such as new service pages, bespoke whitepaper, or a digital PR campaign to build more links. Further playing to Google’s trust guidelines – a key ranking component.

Trends 62

Trends SEO Viral Social Media 62

5W PR

FEBRUARY 20, 2020

billion downloads, as per Sensor-Tower. The app analytics provider added that TikTok was ranked third in downloads and even beat Facebook and Instagram, which finished fourth and fifth to end the year. Yet, Mediakix reports only 4% of social media marketers take advantage of the app. Using TikTok for Marketing.

Marketing 120

Marketing Instagram Analytics YouTube 120

5W PR

SEPTEMBER 13, 2022

When it comes to investing in digital marketing, it’s important for companies to stay on top of the latest trends in this industry to invest in the right strategies. and reply option to the pages that companies can use to share events.

Trends 78

Trends Pinterest Product Launch Instagram 78

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO Internal 87

The Proactive Report

OCTOBER 27, 2017

You need to know how they find your website, so you can incorporate this into your strategy. Figure out which social channels are sending the most traffic and adjust your social media programs based on what you find. Did they visit more than one page, did they view a video or download a whitepaper? Need help? .

Tools 113

Tools Analytics Google Web 113

PRSay

MAY 22, 2020

As the media landscape continues to grow and evolve, PR professionals face greater challenges in figuring out effective ways to build relationships and communicate with journalists. Keeping up with the latest trends in journalist behavior to better inform your communications strategy can be no easy feat.

Pitching 177

Pitching Journalism Survey Report 177

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. These six Digital PR and marketing trends can help you thrive in 2023. In this digital age it is possible to track everything.

Digital PR 264

Digital PR Marketing Infographics Video 264

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. To reach these people you have to know where they go for information – social media is a very broad term.

Measurement 138

Measurement Analytics Google Social Media 138

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Download the Facebook Pages Manager app on your phone.

Facebook 100

Facebook Video Privacy Digital PR 100

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Coordinate your social media and PR strategies to take full advantage of this opportunity.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Public Relations Sydney

SEPTEMBER 21, 2014

Overall, marketing activities are trying to achieve direct revenue, while PR is trying to drive a positive reputation through an effective PR strategy. What about Digital Marketing and Digital PR? This has resulted in a strong shift towards social media being categorised under the PR function.

Marketing 99

Marketing Advertising Advertising Comparison 99

The Resolution Blog

NOVEMBER 25, 2015

Wadds latest Slideshare explore brand social strategy and why we should remember that the internet is a conversation. New digital opportunities for PR will arise through collaboration. Read Zude PR’s David Sawyer’s excellent post and make up your mind (Read 4 mins). Download #prStack now.

eBook 120

eBook Google Tools Analytics 120

Solo PR Pro

AUGUST 11, 2015

7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Small Business Storytelling Journalism 40

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Wildfire

AUGUST 1, 2018

If you’re measuring social media by outcome, you’d be looking at impressions, shares, retweets, comments, engagement rates and so on. Every agency measures this stuff; it’s the bread and butter of digital PR. Whatever your needs, we’ll come up with a way that measures PR that’s useful for you and easy to understand.

Measurement 49

Measurement Analytics Google Agency 49

The Proactive Report

APRIL 11, 2016

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Today you need the whole nine yards.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Today you need the whole nine yards.

Mobile 100

Mobile Google SEO Web 100

Presspage

OCTOBER 24, 2023

However, the rise of the digital era is upending these traditional perceptions. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated.

Analytics 78

Analytics Digital PR Storytelling Local 78

Solo PR Pro

APRIL 19, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. Merging her background in PR and love of analytics, Jennifer specializes in creating engaging, on-brand Facebook Advertising campaigns that drive cost-efficient results and positive ROI.

Facebook 40

Facebook Mobile Advertising Advertising 40

ZudePR

JANUARY 21, 2016

I fondly remember sitting in a room with four PR consultant colleagues in 1997. ” Came the reply: “I’m just downloading my emails. ” PR has changed since then, and the Internet, powered by lightning fast broadband speeds, has been transformative. There is no better blogger writing about website strategy.

Digg 104

Digg SEO System Reddit 104

Rock the Status Quo

FEBRUARY 23, 2015

Here are a few you can download to your iPad or smartphone tonight to read as time allows. Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Are you a PR pro? Wondering what my favorite eBooks are?

eBook 100

eBook Digital PR Handbook Content Marketing 100

The Proactive Report

DECEMBER 24, 2014

percent download and use apps. It’s not just about social media, checking email, conducting a search or shopping. For daily updates on PR and tech trends follow me on Twitter. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web'

Mobile 201

Mobile Strategy Web Consumer 201

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. Download the Google Analytics custom PR Dashboard we developed and get started. Design: An awful lot of content today is visual – photography, original images, social media images and infographics.

Analytics 228

Analytics SEO Infographics Software 228

The Proactive Report

AUGUST 5, 2016

Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. adults – 62% – get news on social media, and 18% do so often. adults reported seeing news on social media. Who Reads News on Social. Trend to Watch: Sharing News on Social.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

The Proactive Report

JULY 23, 2018

But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Get a free 30-minute evaluation of your content strategy. 888 243 3470.

Google 113

Google Guidelines Web B2C 113

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114

The Proactive Report

FEBRUARY 2, 2017

.’ Identify the communities that will respond to your brand values, products, services and social programs. Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC. Learn how to listen, analyze and engage your stakeholders.

System 100

System Training Engineering Employee 100

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Head of strategy at NewsCred. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Once you know what your audience wants and will respond to, it’s so much easier to create an effective content strategy.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100