ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“ Content is fire. Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. The trick is how to create content that is “fire” and will fire up audiences about your brand. Best Practices For PR Content. Set content marketing goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Prohibition

OCTOBER 28, 2019

The ultimate content marketing goal. Ultimately, through great content marketing, your brand will be seen as the expert in its field, increase social media reach and grow the business through attracting new customers. Make your content stand and engage your audience with our content marketing hacks.

Content Marketing 48

Content Marketing Strategy Marketing Social Media 48

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Cision

OCTOBER 5, 2016

Just as the strategies and tactics you use to improve brand perceptions have evolved over the years, so too have the metrics and reporting that go along with them. While experimentation is a healthy practice for marketers, staying on top of your performance is essential.

Trends 319

Trends Content Marketing Brand Branding 319

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Are people sharing links on social media they haven’t read?

Content Marketing 69

Content Marketing Social Media Marketing Media 69

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It’s important to explore the best way to cultivate that strategy.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” the single most common answer (42%) was “the content was too general.” When asked “Why?” They polled 150 senior executives based in the US and UK.

B2B 135

B2B Case Study Survey Content Marketing 135

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. Almost half (48%) felt that their content was not creating any customer engagement. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all.

Tools 100

Tools Strategy Content Marketing Measurement 100

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Prohibition

MAY 6, 2020

Get to know the answers to these questions, and you can adopt your content marketing approach accordingly. It is this recovery phase where digital marketers can currently add the most value through engaging, insightful and informative content marketing. What pressures are they under from their clients?

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

Solo PR Pro

SEPTEMBER 25, 2018

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Content Marketing is a valuable tool in the communications arsenal. How does content marketing fit into that plan?

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Cision

NOVEMBER 10, 2016

One such decision would be to determine what kind of content strategy would generate more leads and facilitate more sales. But you can’t make a well-informed decision or craft a strategy unless you democratize data. Your sales reps and marketers may have more “on the ground” knowledge than your boardroom directors.

Data 292

Data Big Data Strategy How To 292

Beyond PR

DECEMBER 21, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Contently - Strategy

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Analyze your benchmarks and set new goals.

Strategy 111

Strategy Content Marketing Measurement SEO 111

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Content Marketing Lesson #2: Showcase stellar examples.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 118

B2B Study Survey Software 118

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 131

Leadership B2B Study Survey 131

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Ask questions on social media. Share the right content on the right social media network.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 145

How To Content Marketing Banking Advertising 145

Sword and the Script

JUNE 23, 2015

Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). How to Energize the Enterprise for Content Marketing.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). This includes all PR, video, audience development, and social and community management that my team handles. Q: How would you describe your inbound approach with CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

MAY 31, 2023

Research by the Content Marketing Institute shows 73% of top-performing organizations prioritize audience research when developing their content marketing strategies. This means that taking the time to create content that resonates with your prospects is crucial if you want to nurture them into members.

How To 81

How To eBook Infographics Content Marketing 81

PR 20/20

SEPTEMBER 29, 2022

C ontrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring. Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Upgrade your content marketing strategy.

B2B 61

B2B Creativity Content Marketing Measurement 61

Cision

SEPTEMBER 21, 2016

If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Social Media. Managing your social media accounts is a breeze once you streamline the process. You can also follow journalists or bloggers whose content you like to read.

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. While social media and SEO can help, you can count on your competitors employing these same strategies.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Sword and the Script

MAY 13, 2017

So wrote Julie Ogilvie of SiriusDecisions in a piece called The Six Keys to a Healthy and Balanced Influencer Strategy. 3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear.

Strategy 77

Strategy Marketing Measurement B2B 77

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Media does not want outside input.”

Media Relations 113

Media Relations Media Survey Pitching 113

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. You also have to consider how social touches other aspects of your multichannel marketing plan.

Social Media 40

Social Media Marketing Media Nonprofit 40