Newsfile

JANUARY 24, 2024

Download the report! Writing copy for social media is the most popular use for AI, according to 64% of PR pros. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR 20/20

MAY 31, 2023

Research by the Content Marketing Institute shows 73% of top-performing organizations prioritize audience research when developing their content marketing strategies. Downloading a piece of content (such as an ebook or infographic). This is where HubSpot's CRM can be a game changer. The top traffic-driving channels.

How To 81

How To eBook Infographics Content Marketing 81

PR 20/20

OCTOBER 31, 2017

7 Tips & Tools for Marketing Strategy & Performance. Social media. Download your own Performance Pack here. Refresh and Redefine Your Content Strategy. Your content strategy (if done well) is the core driver of all inbound activity throughout the year. You can download the template here.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Contently - Strategy

MARCH 5, 2024

While deciding whether to pull the trigger and convert, you can follow Citi Entertainment’s content via email newsletter or on social media. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. Yet, for the sake of strategy and understanding, it’s beneficial to compartmentalize this journey into six general stages. As you rank for more keywords, this tool quantifies the accruing benefits.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

PR 20/20

MAY 16, 2023

In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts. With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused.

Marketing 69

Marketing eBook Resources Tools 69

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. You also have to consider how social touches other aspects of your multichannel marketing plan.

Social Media 40

Social Media Marketing Media Nonprofit 40

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. The illusion of scarcity. Blocking the competition.

B2B 122

B2B Mobile Content Marketing SEO 122

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Reporters review business social media profiles. 61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” Another 29% said sometimes and just 11% said “rarely” or “never.”.

Survey 77

Survey Media Relations Report Media 77

Rock the Status Quo

FEBRUARY 23, 2015

Here are a few you can download to your iPad or smartphone tonight to read as time allows. Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Wondering what my favorite eBooks are? Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. Social media platforms like Facebook have essentially made this decision for organizations by prioritizing video – Mark Zuckerberg has even described video as the biggest trend, and challenge, for the next 5 years.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

JULY 23, 2018

But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Get a free 30-minute evaluation of your content strategy. Owned Links.

Google 113

Google Guidelines Web B2C 113

Presspage

JUNE 27, 2017

Visitors may come from a social media platform, a newsletter, another article they have read on your website, an external link or another place where the link to your press release can be found. At the end of the day, serving your newsroom’s visitor supports the main goal of your newsroom and PR strategy.

Social Media 96

Social Media Infographics YouTube Strategy 96

Presspage

NOVEMBER 6, 2017

With the added value of qualitative analysis, it’s possible to keep track of your performance and use it to base future predictions and strategies on. You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media.

Measurement 97

Measurement Comparison Advertising Advertising 97

Beyond PR

AUGUST 12, 2016

Trust cannot be built with a haphazard content creation strategy. A white paper can easily be split up into blog articles and social media posts to give it more momentum. Use images to break up text in blog posts and design unique graphics for social media channels. Download How Buyer 2.0

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Beyond PR

APRIL 13, 2018

Robust Social Media Monitoring Requires Sophisticated Tools. Social media is now a platform that businesses need to be listening to in order to accurately monitor crisis planning or campaign monitoring. Further, “Some 61 percent of social media marketers at agencies say measuring ROI is among their biggest challenges.”.

Media 73

Media Google Measurement Print 73

Presspage

JULY 5, 2017

Social media channels are an important aspect in a PR strategy, make sure to direct your attention to the channels your audiences are actually using. Social media posting can be automated, for example, and sending out newsletters with the latests posts to the sub-site of a department can also be done automatically.

Education 84

Education Resources Internal International 84

The Proactive Report

AUGUST 5, 2016

Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. adults – 62% – get news on social media, and 18% do so often. adults reported seeing news on social media. Who Reads News on Social. Trend to Watch: Sharing News on Social.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media Case Study SEO 100

Cision

NOVEMBER 25, 2015

Let’s look at the types you absolutely need in your content marketing strategy. You could offer a white paper called “10 Reasons Your Software Company Needs a Blog” and get people to give you their email address to download the white paper. Infographics. Infographics , which visually interpret data, appeal to visual learners.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. When you can, offer high resolution photos, videos or infographics. “Modern day PR is so much more than just crafting press releases, pitching journalists, and getting media hits.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog.

Tools 71

Tools Blogging Pitching Google 71

PR 20/20

JULY 11, 2017

Read below to learn several different promotion strategies, along with ideas to maximize your content’s ROI across three different types of audiences. Content Distribution Strategies that Span Wide. Meanwhile, another strategy to follow is coined by author and fellow marketer Andrew Davis ( @DrewDavisHere ). Paid Audiences.

eBook 43

eBook How To Pinterest Examples 43

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog.

Tools 62

Tools Blogging Pitching Google 62

MaccaPR

OCTOBER 5, 2015

The basis of my recent presentation at the Social Media Rockstar event in southwest Minnesota, brought to life a question that might be at the tip of content marketers' tongues: How do we know what quality content really is and where to get started? Step 2: Document Your Content Marketing Strategy.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 14, 2017

In a world where every company is a self-proclaimed “leading provider” saying your product is #1 is not a winning marketing or sales strategy. The Bulldog Reporter article links to a registration page to download the complete report. Paid Social: Cliff Notes to 3 Social Media Studies.

B2B 60

B2B Pitching Survey Study 60

The Proactive Report

FEBRUARY 2, 2017

.’ Identify the communities that will respond to your brand values, products, services and social programs. DOWNLOAD THE INFOGRAPHIC. Invest in training on digital skills for your team. Learn how to listen, analyze and engage your stakeholders.

System 100

System Training Engineering Employee 100

Public Relations Sydney

NOVEMBER 30, 2014

Images can also help bring your social media content to life. These websites contain millions of images ranging from animals, food and drinks, to people and infographics. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results.

Banking 85

Banking How To eBook Infographics 85

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Blog communications strategy content strategy influencers relationship management Reputation Management sales Thought Leadership'

Leadership 81

Leadership Reputation Measurement Video 81

Beyond PR

JULY 8, 2016

Both are absolutely essential, complementary puzzle pieces for your strategy. Content Strategy Checklist. There’s no mathematical formula to calculate whether an article is well written or whether an infographic can capture and hold the viewer’s attention, hence the need for feedback. Download our free Buyer 2.0

Creativity 74

Creativity Marketing Storytelling Analytics 74

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It’s important to explore the best way to cultivate that strategy.

Social Media 149

Social Media Marketing Media Facebook 149