Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. For example, a product launch article could be rewritten from the customer perspective. Elizabeth Barrett. VP Research, Gartner. Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

FEBRUARY 11, 2021

To learn more, download the full whitepaper here. . Though companies should start thinking through their story and planning their PR approach before they close funding, it’s important to have a working product that people can see and understand. Know When to Tell Your Story and Create a PR Plan.

How To 221

How To Media Training Storytelling Financial 221

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. Hopefully not too dumb ; or overdone ).

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. Hopefully not too dumb ; or overdone ).

SEO 156

SEO YouTube Interviews B2B 156

Wadds Inc.

SEPTEMBER 19, 2023

You can download a copy of the report from the AI in public relations resources page on the CIPR website. However, barriers persist for many practitioners, including concerns about job replacement by technology, unregulated quality issues in AI content production, and the challenges of constantly learning new tools and techniques.

Publicity 126

Publicity Ethics Government Policies 126

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ?

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

NOVEMBER 10, 2021

You may want to create or download a template to record the information so that as you repeat the process, you can compare and contrast apples to apples over time. Who should be involved Communications should be involved in conducting the PESTLE analysis as a strategic advisor to executive leadership about enhancing corporate reputation.

Analysis 195

Analysis Corporate Reputation How To 195

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 117

B2B Study Survey Software 117

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Sword and the Script

MAY 17, 2022

A key to this statistic is that solution providers can’t just think about convincing their intended users to buy a product – they must convince finance and executive leaders too: What should those stakeholders know about your product? 51% of finance shops were buying decision-makers in 2021 – up from 35% in 2017.

B2B 112

B2B Study Survey Comparison 112

Sword and the Script

SEPTEMBER 28, 2021

Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. However, the vendor community observed that title could both help them develop secure software products and security processes – because product breaches be a configuration problem. 38% said budget. Expected benefits of martech.

Survey 112

Survey Software Technology Tools 112

Sword and the Script

APRIL 23, 2019

a clear difference in the assessment of the top priority was observable: 44% of CEOs said selling products and services was the top communications goal while just 25% of in-house communicators identified sales as the top goal. Communications is a function of leadership. 3) PR Technology is about Customer Experience.

Technology 128

Technology Study Communications Survey 128

5W PR

AUGUST 22, 2019

5WPR attended the American Spa CBD Summit in Denver this month, which brought together leading doctors, researchers, spa professionals, product manufacturers and wellness experts to educate on and further the evolution of this ever-booming category. From a conventional skin care product, and from a competing CBD skin care product?”

Brand 121

Brand Branding Retail Education 121

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. What is a Media or Press Kit?

Media 68

Media Leadership Product Launch Television 68

Reputation Us

DECEMBER 14, 2022

Free download of the eight actions is available HERE. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. Please read, provide feedback and/or circulate to others. Action 1: Listen to Your Staff and Foster Staff Pride.

Reputation 78

Reputation Insurance Insurance Employee 78

Deirdre Breakenridge

MAY 24, 2016

Are you trying to educate listeners and use your podcast as a thought leadership platform? When you talk to people who are already podcasting or those working with podcasters on the production side, it really helps you to understand the time, energy and resources needed for your own program. Tip #2: Talk to other podcasters.

Energy 190

Energy Mobile Community Measurement 190

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. There are times when product managers and content marketers don’t see eye to eye.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Cision

JUNE 1, 2017

The following metrics do: Are you using brand ambassadors to help spread the word about your product or service? When you integrate your content with this paid media tactic, you can track things such as downloads and shares. Do people download the content? Do they read or watch or listen to it once it’s been downloaded?

Measurement 200

Measurement Analytics Google Data 200

ImPRessions - Crenshaw Communications

APRIL 12, 2016

For example, a medical device client launched with a heavy b2b focus for their products and services, only to migrate a year or so later to a more consumer-oriented positioning. As with a start-up, the PR team will be looking for financial announcements, new products on the horizon, important partnerships and other hard news.

Company 120

Company Guidelines Leadership Financial 120

Reputation Us

JUNE 1, 2023

At our firm, ReputationUs , we ask “What if you stockpile goodwill and strengthen your reputation by having strong people, products/services, and processes? Casey: The RepUs “Eight Actions” can be downloaded here. Action 4: Promote Thought Leadership. What are the eight actions to take in 2023? Action 2: Explore Web3.

Technology 78

Technology Interviews Reputation Crisis 78

The Resolution Blog

MAY 24, 2017

KPI: 1,000 downloads What was so good about the campaign? We tracked Daily/weekly/monthly for hits whilst spotting opportunities for further PR thought leadership activities (speaking opps etc). We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 136

Measurement B2B Google Financial 136

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.”

Tools 100

Tools Survey Pitching Analytics 100

PRSay

NOVEMBER 5, 2018

Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service.

Video 117

Video Communications Strategy Product Launch 117

PRSay

JULY 6, 2020

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops.

Employee 189

Employee Skype Meeting Nonprofit 189

ImPRessions - Crenshaw Communications

FEBRUARY 16, 2016

Recommending and being recommended is part of the successful formula that will lead to productive networking. Show your connections you value their insight and thought leadership. Go deeper with LinkedIn content by downloading our free tipsheet, 7 Ways To Get The Most Out Of Your LinkedIn Posts. . Work those connections.

LinkedIn 159

LinkedIn Groups Community Leadership 159

The Proactive Report

MAY 4, 2015

Blogging has lost a little ground, but Dr Ganim-Barnes pointed out that blogging is still the best vehicle for though leadership and it’s one of the only social properties owned by the brand. Their Twitter feed is full of awesome content captured by their product. Small Businesses Succeeding on Social Media.

Social Media 100

Social Media Company Media Study 100

Melissa Agnes

FEBRUARY 6, 2018

P.S. If you’d like to download information about Crisis Ready to bring to your management team, feel free to click here! >> What are the biggest risks to most modern businesses today? So, while leadership needs to know this information and proactively support it, so does every other member of the team throughout the organization.

Crisis 133

Crisis Brand Branding Crisis Management 133

Stephen Waddington

OCTOBER 16, 2018

The project is the product of listening and engaging with CIPR members. Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. I say my book but it’s not really my book at all nor is it the CIPR’s.

Handbook 114

Handbook Community Print Writing 114

PRSay

OCTOBER 8, 2019

Measure the impact of your work and show how your leadership and advice helped reduce the crisis and saved the company’s and customer’s reputation. Download Signal’s 8 Tips on how to manage a PR crisis effectively for more tips. Did you appoint the proper spokesperson? Was your apology released at the right time?

Crisis 89

Crisis Internal International Conference 89

Beyond PR

APRIL 3, 2018

It’s filled with rich content such as product marketing, multimedia, blog posts, white papers, upcoming events, etc. EXAMPLE: Dove Launches DermaSeries Product Collection. 3) Thought Leadership. Company partnerships and joint ventures are a productive way to combine talent and resources to achieve mutual goals.

Strategy 72

Strategy Education Resources Examples 72

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” And if we do that, the traffic, the plays, the downloads, all that will come.” So yeah, video and then written content as well. I agree with that so much.

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

JUNE 27, 2023

attempts in the SDR sequence If you’ve ever filled out a registration form to download content, chances are you received a follow-up email or call asking for a meeting or pitching a demo. years, this means most B2B companies get just 12-17 months of productivity from a solid SDR. Once an SDR is hired, it takes 3.2

B2B 81

B2B Marketing Survey Groups 81

Sword and the Script

JANUARY 31, 2023

million last spring and launched its product in the US. I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. PR Tech Briefing].

Software 78

Software Case Study Technology Tools 78

Communications Conversations

NOVEMBER 10, 2016

10% of employees have downloaded the app and used it in the first four weeks. A myriad of reasons: lack of budget, lack of vision, lack of leadership. It was trying to better reach the thousands of employees on the production floor. The early results? Not too shabby. And, a third of the audience visits the app over the weekend!

Mobile 122

Mobile Employee Communications Retail 122

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Download our free Path to PR Agency Leadership tip sheet. This experience helps shape adaptable and versatile PR practitioners, preparing them for a wide range of future career opportunities within or outside the agency world. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services.

Agency 90

Agency Energy Crisis Management Industry 90