Prohibition

OCTOBER 7, 2022

The social media world continues to change and update as platforms try to keep up with one another and introduce new features. LinkedIn have launched an array of new ad tools, including document ads which allow the advertising of long-form content, with a preview in the feed and a push to download the full piece of research.

Instagram 62

Instagram Social Media Video Twitter 62

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. However, only 31% have a documented strategy. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Communications Conversations

FEBRUARY 21, 2020

.: Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. .: 4:18 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. With Valentine’s Day on the horizon, our thoughts naturally gravitate to expressions of love and appreciation.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

APRIL 9, 2024

This document serves as a guide, outlining the course of action during a crisis. These should detail how the company will liaise with all stakeholders, including clients, partners, investors, and the media. Pick the communication channels – press releases, email blasts, social media updates.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. How effective is video on social media? . Here’s a round up of what changed throughout June!

Instagram 118

Instagram Video Twitter Facebook 118

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Reddit data.

Reddit 176

Reddit Software B2B Technology 176

ISEBOX

OCTOBER 19, 2016

So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. YouTube: 1 billion. YouTube: 1 billion. Twitter: 310 million.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. When developing media campaigns, what common mistakes do organizations make? Starting on Nov.

Media Relations 202

Media Relations Media Pitching Case Study 202

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Social Media & Community Management. Trend Spotting. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JULY 27, 2021

It’s also key to learn about any given industry so you’re better equipped to monitor news, suggest new pitch angles, spot trends, and keep an eye on competitors. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. PR is not marketing.

Conference 368

Conference Pitching Agency Writing 368

PR 20/20

APRIL 29, 2023

Does your association have a documented content strategy? And while a documented content strategy is an amazing first step in achieving your traffic, reach, and lead generation goals, it’s certainly not your endpoint. That’s because a content strategy is a living document that should often be tested, iterated, and updated.

Tools 70

Tools Measurement Strategy Analytics 70

ImPRessions - Crenshaw Communications

MAY 2, 2023

PR teams can use it to get a better understanding of a particular topic or to pull data to spot patterns or trends. Create short social posts Generating social media content can sometimes be more difficult than it seems, especially if there is minimal news a client or agency can share.

Retail 156

Retail Video Pitching Technology 156

PRSay

OCTOBER 17, 2022

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. Another process we went through was securing verifications of our social media. On TikTok, there is a trend with this song about corn.

Communications 185

Communications Video Social Media Facebook 185

PRSay

FEBRUARY 14, 2023

It’s a document we often breeze through when we sign up or renew as members but don’t often pause to think about how it affects our day-to-day work,” Vana said. It’s important to keep the conversation about ethics alive among our members, especially as new trends and issues continue to play out in the media landscape.”

Ethics 169

Ethics Training Social Media Leadership 169

PR 20/20

OCTOBER 23, 2018

To quantify the trends among this group, each year, Content Marketing Institute and MarketingProfs gather up their extensive survey findings for a B2B content marketing report. Getting started is sometimes the hardest part, so we’ve pulled a few key trends and listed simple, actionable starting points—with resources!

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Stephen Waddington

JUNE 19, 2022

It is continuing the previous downward trend driven by Brexit in the UK, the turmoil of the Trump years in the US, and the Gilets Jaunes protests in France. Social media (39%) has overtaken direct access via websites and apps (31%), followed by the smartphone home screen (12%), and aggregator apps such as Apple News (9%).

Report 122

Report Instagram Study Crisis 122

5W PR

JUNE 23, 2023

TikTok, the popular social media app for video-sharing, has long been dominated by beauty and makeup content. Big brands are capitalizing on this trend and partnering with influential figures within the #HairTok community. Nerija’s content blends traditional hair type tutorials with the popular beauty ASMR trend.

Brand 88

Brand Branding Video Community 88

PR for Anyone

NOVEMBER 3, 2021

Email me when you notice a trend going on. They found all these newspapers, cards, and historic documents in the wall of the home. We also cover trends and economic stories (local sales numbers, prices, etc.). . We also like to cover trends in the market. Real Estate agents can tell us what’s going on. What are not?

Real Estate 223

Real Estate Local Pitching Media 223

Contently - Strategy

APRIL 6, 2023

percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort. You can also analyze sales data to identify patterns or trends in customer behavior.

Survey 99

Survey Data Interviews Reddit 99

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. This is relatively common.

Publicity 52

Publicity Training Data Tools 52

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 158

Publicity Social Media Report Fashion 158

Karen Freberg

MARCH 1, 2018

I have to say, Cinnabon has become one of my all-time favorite social media accounts to follow. They are not only a great brand, but their engagement on social media is one of the most active I have seen. This all lead up to being a guest on their Twitter chat w/ my social media classes. Probably not.

Social Media 41

Social Media Twitter Media Community 41

The Proactive Report

JUNE 30, 2015

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy. A good social media dashboard is essential. Social Media Strategy Template.

Tools 100

Tools Strategy Content Marketing Measurement 100

Flack's Revenge

SEPTEMBER 1, 2021

Who’s going to rise to defend our industry’s punching bag, documents that seem cookie cutter, useless, all too often written poorly with trite, overly cheerful quotes and obscure buzz words? ” But people have been saying press releases have been dead for years, since the advent of social media.

Writing 177

Writing Pitching Report Industry 177

Flack's Revenge

SEPTEMBER 24, 2015

Advances in these areas can mean big things for PR and social media marketing. The din is only growing in social media chatter and online content. There are many monitoring tools, trending reports and social media dashboards that claim to do just that. ” On the surface, this might sound simple.

Trends 120

Trends Data Social Media Interviews 120

PRSay

SEPTEMBER 20, 2021

United was granting exemptions for employees who documented religious or health reasons for not getting the shots, officials said. “We But with coronavirus cases rising, particularly among the unvaccinated, “everyone is safer when everyone is vaccinated.”.

Airlines 172

Airlines Employee Communications Exercises 172

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Cision

APRIL 5, 2017

Media intelligence collected through social media monitoring is a secret weapon for understanding any audience. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers.

Brand 252

Brand Branding YouTube Social Media 252

Cision

MARCH 13, 2017

Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices. This means guest posting, connecting with influencers on social media, email outreach etc. Bank on Social for SEO & PR. Every social channel has its own flavor and audience expectations.

SEO 229

SEO Social Media Tools Google 229

Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. Enter the world of dad influencers (aka ‘dadfluencers’): a rising trend where fathers use their online presence to share their experiences, insights, and challenges of modern fatherhood.

Brand 55

Brand Branding Instagram Community 55

PRSay

OCTOBER 13, 2021

As the virtual event’s moderator, PRSA CEO Linda Thomas Brooks asked the panelists how organizations can build, maintain and regain trust in an era of misinformation, cybersecurity threats and social-political upheaval. He recommended that communications people pay attention to research on trends in misinformation and how to counter it. “We

Communications 148

Communications Pharmaceuticals Corporate Film 148