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What You Need to Know About Media Relations Today

PRSay

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. When developing media campaigns, what common mistakes do organizations make? Starting on Nov.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Sword and the Script Media can help with B2B marketing, PR and social media. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 178
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

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Why it’s important to secure coverage for your product

Prohibition

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? Industry trends. And any good agency will advise as to what is achievable for you.

Print 112
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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 157
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The Art of Aging Gracefully: Lessons From an Over-50 Influencer with Adelina Winfield

PR for Anyone

Throughout her tenure in the fashion world, Adelina jet-setted across the globe, drawing inspiration from European travels and immersing herself in the latest trends. She also tries bolder prints and funky eyeglasses, enjoying the freedom of expressing herself through fashion at any age.

Fashion 130
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Reporting Made Easy: Why You Should Use Databox With Your HubSpot Account

PR 20/20

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Trends and anomalies would become obviously apparent. Social Media Dashboard. Automate Your Process. Google Analytics Website Traffic. Google Ads.

Report 81