ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Write a thorough post-event report. .

Pitching 185

Pitching Survey Video Examples 185

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. How to stand out?

Wikipedia 103

Wikipedia Writing Video Report 103

Stephen Waddington

JANUARY 20, 2019

Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis. My job next week is to write how to guides for each of the main platforms. They do of course, thanks to audience data and analysis.

Twitter 61

Twitter Print Crisis Travel 61

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

PR in High Definition

DECEMBER 14, 2016

There’s nothing worse than looking back at an email and realising you forgot the ‘l’ in public, or the ‘o’ in account to blow your credibility. To be credible in the PR and comms industry you need to be able to write as well as any journalist. My top tips for error-free writing are: 1. Print it out! An irritation.

Print 48

Print Exercises Writing Communications 48

Cision

SEPTEMBER 25, 2015

My first taste of the working world came from the print shop my grandfather owned and operated since 1941. Life in the print shop was not for me – not like anyone ever suggested it should be. I could escort a tech executive to a taping at CNBC in the morning and write a set of key messages for an energy client in the afternoon.

Survey 120

Survey Print Creativity Energy 120

PRSay

AUGUST 8, 2018

Luckily, hundreds of online templates are available to download free, or you can create your own document. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. Also, when pitching print magazines, consider the necessary lead time.

Pitching 135

Pitching Interviews Video Report 135

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

The Resolution Blog

APRIL 23, 2018

Coverage Trackers Data comes into all areas of Public Relations however coverage trackers are arguably the most important recordings of data. Steph analyses thousands of pieces of coverage every week and she know that with just one incorrect input the whole tracker can turn into a useless document for drawing insights.

Data 120

Data Measurement Examples Tools 120

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Extreme views polarise public discourse. The report cites Slack, Google Documents, Airtable and Help Scout as enabling technologies. #13 I’m taking another week off from writing my letter next week. Technology is also enabling a remote workforce.

Report 81

Report YouTube Privacy Web 81

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. H: What about the print quality?

Writing 83

Writing Google Blogging Exercises 83

Bad Pitch Blog

MARCH 13, 2009

We’re paid to write, more often than not, so PR people are not necessarily visual in nature. Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Here is a story board document to make this an easier task. David Armano is one of the inspirations behind my evolution.

Print 40

Print Pitching Writing Creativity 40

PR Fuel

JULY 24, 2018

The real trick to small business public relations is to tell your business story just like well… a story. Determine the chronology of your business story before writing it. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak. Did your business start when you got laid off?

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

JANUARY 3, 2017

His byline, for a wide range of publications, will surface in the first couple pages of a Google search. He has also been a marketer and accepts an occasional commission for business writing. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Remote PR Jobs

SEPTEMBER 25, 2023

Great publicity must be earned. Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Without wire distribution, Johnson charges $500 to write the release and send it to his own proprietary media contacts.

Radio 100

Radio Print Television Local 100

Journalistics

FEBRUARY 25, 2013

You want more publicity, don’t you? Whether it’s for yourself, your organization or the clients you represent, more publicity is a good thing. It was pure magic the first time I read an article in print that was the result of a story I pitched. For many of us, it’s what attracted us to media relations in the first place.

Media Relations 52

Media Relations Media Pitching Writing 52

Bad Pitch Blog

FEBRUARY 18, 2006

Sure I make errors on what I write but – I just shake my head when I read stupid mistakes: Why can''t people be careful – particularly the newer to PR types? Sure, you heard your parents mumble that at one time or another, but I''m talking about writing. People pass their documents back and forth and add rather than correct.

Print 40

Print Real Estate Sports Travel 40

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information.

How To 176

How To Media Guidelines Pitching 176

Stephen Waddington

SEPTEMBER 4, 2018

Offline examples include posters, leaflet and printed brochures. Much of the owned content created by organisations on YouTube is focused on how-to Websites – the primary means by which an organisation communicates with its publics. The public will afford the same level of trust in owned media as they do to the organisation.

How To 113

How To Media Print Infographics 113

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. Believe in what you’re writing. Whether you use depends on what you’re writing. Not actress.

Writing 95

Writing Google Comparison Government 95

Stephen Waddington

SEPTEMBER 18, 2020

Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. The fourth book, Celebrating BAME Talent is published today in digital and print formats. Public relations has traditionally been lousy at proving its value.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Contently - Strategy

NOVEMBER 14, 2018

As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people. It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. Engaging the right audience starts with a basic question: How are you going to help someone?

Leadership 111

Leadership Brand Branding How To 111

Solo PR Pro

MARCH 27, 2018

What differentiates top consultants from others – including many PR agencies – is an ability to look beyond the public relations (or other communications discipline) hat we wear and focus on our clients’ business goals. A public relations plan is an important roadmap that allows you to help your clients chart the course to success.

Analysis 40

Analysis Measurement Print Travel 40

Solo PR Pro

NOVEMBER 10, 2015

What differentiates top consultants from others – including many PR agencies – is an ability to look beyond the public relations (or other communications discipline) hat we wear and focus on our clients’ business goals. Prepare to get the client’s OK on your plan – in writing whenever possible. PR Plan – Optional Section.

Course 40

Course Analysis Measurement Print 40

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. In the past, you may have published a company newsletter on a regular basis, but there was little need to produce a formal editorial calendar for this single publication.

How To 52

How To Pinterest Resources Writing 52

Beyond PR

APRIL 6, 2016

For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Include broadcast, print, online, and social outlets in your brainstorming, then decide which media types and individuals may be the most appropriate to target. What audience(s) are we trying to reach?

Pitching 40

Pitching Media Radio Print 40

Stuart Bruce

MAY 3, 2016

Microsoft’s public explanation for this was that some people were too dumb to see the subtly different icon that told you this file was in the cloud and not on your local drive! And then to add insult it injury it doesn’t provide a printed instruction manual. Why design a product primarily for the lowest common denominator?

Local 60

Local Writing Reddit Web 60

Buzzstream

NOVEMBER 10, 2020

You’ll be taken to this page, where you can easily see each of your contacts’ full names, email addresses and publications. I also knew that I needed to make this advice actionable as that is what many publications in the sector aim to do, so I needed to emulate this article style with my pitch. You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. They had an obligation to share their knowledge with the public. Around 430 BCE, a Greek man named Hippocrates became a doctor.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Around 430 BCE, a Greek man named Hippocrates became a doctor.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. Writing a blog post?

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. It’s also an issue of writing style. Please help yourself and let us know what you think.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

JULY 31, 2019

It’s not just a matter of getting a version and printing it. Do a comprehensive look at what you’re trying to write about. When I do these books — the last book is “Fear: Trump in the White House” — I spend a couple of years talking to people, going back, getting notes, getting documentation. Best advice? Get your ass in gear.

Journalism 120

Journalism Conference Internal International 120

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

Why is the public relations industry not representative of the organisations or the public that it serves? Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Another history lesson.

Industry 153

Industry Publicity Agency Community 153