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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

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How to Self-Publish Your Content Cheap and Quick

Cision

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). You can publish a 100-page softcover book for under $2.50

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New book: AI tools for public relations

Wadds Inc.

It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. Writing a book about a fast-moving area of technology has challenges. It has taken three months to produce from idea to manuscript, layout and publication.

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What Is a Press Release and Why Is It Important? A Guide

PR Fuel

It’s a document provided by a company to give information about their business to the media. These days, most people get their news from online sources instead of print or broadcast media. When writing a press release , it’s essential to keep in mind who your readers are and which media outlets they might be interested in.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Editorial Guidelines: Establish writing standards to ensure consistency across content. Printed and digital materials: sales collateral. Voice/Tone of Messaging: should it be formal? Informative? Social media profiles and content.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand.