Straightforward techniques to improve your writing

PR Daily

Whatever you write, you want to get your thoughts across as clearly and effectively as possible. If your writing isn’t as strong as you’d like, there are plenty of straightforward techniques you can use to improve it: 1. Write directly to ‘you’ (in nonfiction). The Write Life.

15 writing tips from great 20th-century authors

PR Daily

Although bloggers and novelists have different roles, we've gathered some favorite writing tips from outstanding authors of the 20th century. Use these tips to improve your blog writing skills and avoid some of the pitfalls that tend to detract from quality.

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How to break out of the listicle rut and start writing again

PR Daily

Untitled Document. Confession time: I write listicles—a lot of listicles—and it’s ruining me as a writer. I can’t write anymore. I used to be able to write— really write. Related: Free guide: 10 ways to improve your writing today. Write a bad first draft.

How to Write a Press Release that Gets Journalists’ Attention

PR Fuel

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list.

Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding

PR Daily

Comox Valley Record then wrote, in a candid and conversational tone: We often chuckle about the typos we have caught, breathing sighs of relief when the L in “public” or the B in “Hornby” is added by the last set of eyes before going to print.

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How to Self-Publish Your Content Cheap and Quick


But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book).

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Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Just write like you speak.

Costly commas and other pricey punctuation goofs

PR Daily

The BBC recently published a piece that documents several instances of misplaced commas that cost companies dearly. Woe to the corporate communicator who misuses punctuation and publishes, prints or approves something akin to: “She enjoys cooking her family and her cats.”.

7 ways to set boundaries for PR professionals

PR Daily

There is nothing wrong with saying, “We don’t set up or monitor surveys, but we can help you write the survey questions,” or “Please have someone take the picture and send it to us.”. Convert design files or PDFs to Word documents and let others edit and make changes directly to the document.

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Why PR and comms professionals must be eagle-eyed proofers

PR in High Definition

To be credible in the PR and comms industry you need to be able to write as well as any journalist. My top tips for error-free writing are: 1. Don’t try and proof a document if you aren’t in the right mindset. Print it out!

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12 ways to produce a killer press release

PR Daily

Write concisely. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily. Give the one reason why there is something press worthy, and stick to that for the entire document, Telisman says. Avoid unusual fonts.

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

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14 techniques for more thorough proofreading

PR Daily

Allow a few hours or a couple of days to pass after you finish writing before you start proofreading. "If Print it. FREE GUIDE: 10 ways to improve your writing today ].

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Bylines, Surveys & Tweets: When Did PR Get So Boring?


My first taste of the working world came from the print shop my grandfather owned and operated since 1941. Life in the print shop was not for me – not like anyone ever suggested it should be. Whitepapers were pasted into Word documents and called bylines.

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7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

The document will include all pre-event tasks, times and project owners up through each element of the event itself, the full script, and post-event work. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media.

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Letter from Whitley Bay

Stephen Waddington

Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis. My job next week is to write how to guides for each of the main platforms. It’s a rare book business and a new quarterly print publication focused on increasing the visibility of writing by women and their contributions throughout history.

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Top 15 Leeds based influencers


Her feed documents her journey of being a mum which she is very honest and open about – something that resonates well with her followers. Jessica also documents her family’s travels together – both abroad and throughout the UK, providing inspiration for new families to get out and explore!

Media relations is thriving

Stephen Waddington

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Avoid email mistakes with this 14-point checklist

PR Daily

Catching errors can be challenging if you’ve read the document a few times already,” writes The Expert Editor. FREE GUIDE: 10 ways to improve your writing today ]. The Writing Center of the University of Wisconsin. Zero in on one writing element per pass. Print it.

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Future of PR: 2020 edition

Stephen Waddington

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

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#SelfPub – Part 3: The RESET Style Guide


In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. Believe in what you’re writing.

What Goes in a Great Media Kit


Press kit used to mean kits meant exclusively for print outlets and technically it still does. You additionally need to provide the questions that their anchor should ask with the video in an accompanying document. I would challenge you to write a more human bio.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 The report cites Slack, Google Documents, Airtable and Help Scout as enabling technologies. #13 I’m taking another week off from writing my letter next week.

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How much is your PR expertise worth?

PR Daily

Many consultants and public relations firms offer individual items off the shelf such as TV, radio and print placements, op-eds, press releases and blog posts. Lamont Johnson with The Art Department typically invoices $800 to write and distribute a press release on wire services such as PR Newswire and PRWeb. Without wire distribution, Johnson charges $500 to write the release and send it to his own proprietary media contacts.

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Why getting links in articles still matters

PR Daily

Coverage in a print publication used to be the ultimate in PR placements. It’s not surprising given how unlikely it is that a reader of any given print publication might be in the market for your organization’s products and services at that exact moment.

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people. It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. In 2010, Michael Dubin used to work at Time Inc.,

How to use owned media

Stephen Waddington

Offline examples include posters, leaflet and printed brochures. The distribution of printed content is limited to physical relationships while the audience for an owned digital property will be limited. Owned and shared can outplay earned CIPR President Sarah Hall writing on her blog suggests that investment in the combination of owned and shared media is increasingly being prioritised over earned media , particularly regional news, as a means of public engagement. “PR

Journalists broadcast from San Bernardino suspects’ home

PR Daily

TV and print journalists generally don’t worry about the public relations ramifications of their reporting. Reporters tweeted images of what appeared to be evidence, such as a trash can filled with shredded documents. The document seemed to have been left behind by the FBI.

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Charting the Course: A Guide to PR Planning

Solo PR Pro

In addition to fees, don’t forget to include out-of-pocket expenses and other hard costs – travel, printing, hardware, office supplies, etc. Prepare to get the client’s OK on your plan – in writing whenever possible.

12 ways to produce a killer press release

PR Daily

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. RELATED: Write clear, bold prose that captivates audiences and promotes business goals ]. Write snappily. Knowing how to write a press release is the first step.

5 Brand Elements to Evaluate When Refreshing Your Corporate Image


Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Editorial Guidelines: Establish writing standards to ensure consistency across content. Printed and digital materials: sales collateral.

How and why to create an editorial calendar

PR Daily

Editorial calendars might not stir the emotions or elicit rapturous applause, but they are essential for securing coveted print, digital and broadcast coverage. RELATED: Learn secrets and best practices to discover your brand's stories and write compelling copy. ].

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Dirty Data?….no!

The Resolution Blog

Steph analyses thousands of pieces of coverage every week and she know that with just one incorrect input the whole tracker can turn into a useless document for drawing insights. If you have a DA column for example, simply enter the number in the box, no need to write DA: 73 in the box.

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*


Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable.

Career Development Tips for the 2018 Professional

Waxing UnLyrical

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. Guest Post by Makeda Waterman.

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12 ways to produce a killer press release


Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim?

A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar


Luckily, hundreds of online templates are available to download free, or you can create your own document. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

International Conference Preview: Bob Woodward on the Importance of Investigative Journalism


It’s not just a matter of getting a version and printing it. Do a comprehensive look at what you’re trying to write about.

How and why PR pros should set up an editorial calendar

PR Daily

Luckily, hundreds of online templates are available to download free, or you can create your own document. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

7 pre-Internet PR tools

PR Daily

These documents were often typed on Olivetti or IBM Selectric typewriters. Documents contained in these folders took weeks to write and edit. The design, off-site printing and subsequent stuffing gave a new meaning to collaboration.

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