ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. They’re an impressive document for anyone wanting to take a deep dive into a specific business or technical topic. The findings or data from a white paper can also be pitched out to the media.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Writing still matters. Content skills go hand-in-hand with communications, but even in the video age, coherent and persuasive writing is at the top of the list. Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. Research is foundational.

Writing 170

Writing Pitching Meeting Communications 170

Wadds Inc.

NOVEMBER 30, 2023

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The community published two guides to tools in public relations and has been inactive since 2015. The community published two guides to tools in public relations and has been inactive since 2015.

Tools 52

Tools Handbook Publicity Analysis 52

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start?

Writing 81

Writing How To Media Guidelines 81

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

Software 145

Software Tools Ethics Privacy 145

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

OCTOBER 11, 2017

We’re asking CIPR members to help tell the story of the organisation and showcase excellence in public relations practice. It’s a very modern application of public relations to celebrate a very special anniversary. We want to gain an audience beyond the public relations profession. How to submit a pitch.

Writing 111

Writing Guidelines Community Pitching 111

Remote PR Jobs

SEPTEMBER 25, 2023

We generally suggest you pitch your expertise or story within an hour of the query going out, as that is the typical time frame journalists make up their minds about sources. However, if that is not feasible, you must still pitch within the published deadline. Be Brief HARO pitches should be short, at most 300 words.

How To 100

How To Media Pitching Reputation 100

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Quality writing rises to the top. But in our business the role of the press release is up for debate.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

MAY 5, 2022

Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help. Using Google Drive is a huge help in staying organized because there is no need to dig through documents. Yes, I was the type of person to write notes in class rather than using a laptop.

How To 301

How To Writing Tools Energy 301

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

Pitching 92

Pitching LinkedIn Technology Engineering 92

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. Here’s my take on the risks and rewards of incorporating generative AI in public relations. Just ask the NYC lawyer who made the mistake of using ChatGPT to file court documents!

Publicity 52

Publicity Training Data Tools 52

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. I WILL, GODDAMNIT!!!!!!

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. Meltwater quietly goes public. Meltwater went public on a Swedish stock exchange last month (Euronext Growth Oslo: MWTR ). As I write this piece, it’s currently trading at about $6.50

Pitching 151

Pitching YouTube Community Company 151

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Bianchi Biz Blog

MARCH 21, 2022

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), For this series of articles, I won a first-place writing/reporting award from the New England Newspaper and Press Association. What advice do you have for PR people that want to pitch you?

Meeting 73

Meeting Newspapers Agriculture Media 73

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

PR Fuel

OCTOBER 14, 2022

Just because you own a small business doesn’t mean you can’t create some big waves in the public relations world. Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers.

Small Business 94

Small Business Community Local Social Media 94

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Write a thorough post-event report. .

Pitching 185

Pitching Survey Video Examples 185

Bianchi Biz Blog

AUGUST 23, 2021

An overwhelming number of the startups I cover have recently gone public by merging with special purpose acquisition companies, or SPACs, so I spend a lot of my time now closely following and writing about that transition. They let me write while I did that, and I’ve been with them ever since. Maybe I’m wrong!)

Meeting 98

Meeting Report Transportation Media 98

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Agency Tools Resources 136

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. For B2B technology companies, publications like The Drum , Digiday, Campaign, Forbes, and Ad Age all put on annual award programs. Choose awards wisely. That’s not as challenging as one might assume.

Case Study 136

Case Study B2B Conference Industry 136

5W PR

APRIL 8, 2021

These days, even if a journalist doesn’t feel that the press release would be beneficial to the media outlet, it can still be published and drive more interest from the public on social media. A press release just might get your business out into the public at no cost to you. Before Writing a Press Release.

Engineering 128

Engineering Writing Social Media Report 128

PR Fuel

JULY 24, 2018

The real trick to small business public relations is to tell your business story just like well… a story. Determine the chronology of your business story before writing it. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak. Did your business start when you got laid off?

Pitching 40

Pitching Media Small Business Writing 40

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157

PR Fuel

JUNE 24, 2021

About 69% of marketers with successful campaigns have a documented content marketing strategy. Journalists and publications might toss your release in the discard pile. They already understand what publications expect from press releases. Writing in a journalistic style can take years of practice. A Stronger Pitch.

Company 62

Company SEO Writing Engineering 62

Sword and the Script

AUGUST 14, 2018

1) A still skeptical public. based reporters said, “the public has lost trust in journalists.”. Comment : It’s a very difficult time to be a reporter, but I sense reporters might be harder on themselves than the general public. Where I had something to add, I inserted commentary denoted by italics. Most (59%) of U.S.-based

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Be sure to document everything.

Leadership 149

Leadership Product Launch B2B Software 149

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Editorial Guidelines: Establish writing standards to ensure consistency across content. Internally, get company-wide buy-in before the public announcement. Public Perception: How often was content shared, liked, retweeted, etc.?

Corporate 270

Corporate Brand Branding Guidelines 270

PRSay

AUGUST 8, 2018

Luckily, hundreds of online templates are available to download free, or you can create your own document. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. Doing so will ensure your pitches and posts are timed appropriately.

Pitching 135

Pitching Interviews Video Report 135

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

Case Study 178

Case Study SEO Film Video 178

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Want to write for Cision®? Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

AUGUST 4, 2020

The reports offer “demographic and firmographic data” on readers and “top-of-funnel metrics like click-through data, social media engagement, multimedia plays and document downloads.” And, thanks to his double uncle, the public was starting to accept the idea of psychology more and more. c) What makes a great pitch?

Media Relations 152

Media Relations Media Print Software 152