Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. Can you tell us what types of stories, trends or issues are on your radar now?

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Meeting Newspapers Agriculture Media 73

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”.

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Survey Report Media B2B 101

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. It’s a red flag.

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Corporate Reputation Policies Employee 156

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. In that case, it helps to conduct interview over email. Interview is deadly dull .

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Interviews Product Launch Radio Media Training 309

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50 It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. Welcome to 2021! Check it out and see if you agree.

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Pitching YouTube Community Company 148

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. It never has been, but due to the rise of technology and how it has influenced the media landscape, it seems to have become increasingly difficult to get the right story out to the right people.

Communications 210

Communications Measurement Tools Enterprise 210

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Interviews.

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How To Guidelines Content Marketing Video 177

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. Yet it’s an interview dodge worthy of a real-life PR pro. Not everyone has access to technology and internet connections, so ChatGPT may not be available or reliable for all in all situations.

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Education Training Technology Journalism 52

Bianchi Biz Blog

AUGUST 23, 2021

I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. I got a journalism degree in college but I graduated in 2008 — not the greatest time to try to find a writing job in the media industry in New York City.

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Meeting Report Transportation Media 98

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. Trends in advanced safety systems and more efficient equipment technology. I really enjoy writing stories where people share their experiences or perspective. Every issue featured a cover story highlighting a tool distributor’s business.

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Groups Meeting Transportation Media 55

Waxing UnLyrical

JUNE 14, 2018

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. Think of the cost of gas traveling for interviews, new work clothes and printing costs.

Print 71

Print Resources Technology Interviews 71

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success?

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Financial Healthcare Media Relations Technology 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!). For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack).

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Pitching Tools Agency Resources 136

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. This provides context and may lead to additional interviews. It’s been an eye-opening experience. Don’t do it.

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Company Survey Pitching Report 98

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. I really like telling stories. It’s a challenge and I love it.

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Ethics Data Training Agency 105

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. A scattered tech stack When we say technology stack, we mean a set of tools and software components that help you run an application or project. Communication is no easy job to handle.

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Meanwhile the market for technology in marketing and PR is exploding.

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Government Education Print Ethics 103

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

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Writing Google Blogging Exercises 83

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Every pro has her go-to channel for tracking news developments in technology. We have separate channels set up for each client, and we can swiftly share links, images, and documents.

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Tools SMB Survey Software 108

Cision

AUGUST 10, 2015

This time management technique is designed to get you in an uninterrupted flow and keep you focused for 25-minutes at a time (I’m writing this is in a 25-minute block of time using a Pomodoro app on my phone). Do you know what technology consumers expect to see when traveling? Dragon NaturallySpeaking retails for $99.

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Software Mobile Video Examples 120

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

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Pitching Writing Engineering Wikipedia 40

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. it can exercise some control over who chooses to write about and how they portray the brand.

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How To Media Guidelines Pitching 176

Ethical Voices

AUGUST 21, 2023

But obviously we’re in the PR space, so the reason we focused this document down into the application of AI specifically in PR because we didn’t really see there was much guidance out there for that. But the very easiest way to get an understanding of what this kind of technology is capable of is to go and experiment.

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Agency Publicity Ethics Analysis 80

Ethical Voices

JANUARY 8, 2024

I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. You had maybe a slightly smaller subset of the population that was scared to death that we were all going to lose our jobs and be replaced by technology. This technology is going to help us practice our profession better.

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Ethics Publicity Guidelines Technology 82

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. It is simple: participants first write their ideas without discussion on Post-it notes. Document this workflow overview. What’s ahead: Map your PR team workflow. Assign project teams.

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How To Software System Employee 60

Maxim Behar

JULY 12, 2023

I quoted that my good friend, Vanya Shalapatova, had said that they should write applications. We need to help these people today and at the same time, in parallel, there should be an early warning too, of course, which is elementary in this era of communications and digital technologies. You can watch the whole interview here.

Government 52

Government Communications Insurance Insurance 52

Stephen Waddington

DECEMBER 5, 2018

You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Journalists want to write stories that will engage their readers. Not much has changed. Press release!

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Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 101

Software Analysis Data Tools 101

Maxim Behar

NOVEMBER 16, 2020

I had a flight to Switzerland two or three weeks ago, a one day trip just to sign a document, and for 18 hours I was wearing a mask - on planes, at airports, everywhere. The third part is when they show interviews with people who say the exact opposite. Maxim Behar: Maybe there are such medical technologies. I have no idea.

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Government Measurement Crisis Radio 52