5W PR

APRIL 18, 2024

Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Being heard and making a mark calls for a well-thought-out strategy. Digital and social media The B2B tech media landscape is now ruled by the digital domain.

B2B 78

B2B Media LinkedIn Infographics 78

The Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both.

Digital PR 246

Digital PR Reputation Employee Energy 246

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. But this is SEO, not digital PR. But as the digital landscape evolved, so did PR. And optimising a site for a specific link-building strategy?

Digital PR 83

Digital PR SEO Engineering eBook 83

5W PR

APRIL 26, 2024

The discussion emphasized the significance of cultural alignment in marketing strategies, citing McDonald’s use of insights around celebrity orders to re-engage with cultural conversations. McDonald’s highlighted the importance of digital customers, who are four times more beneficial to the business than in-person customers.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

Burrelles Fresh Ideas

APRIL 9, 2024

Understanding the synergy In today’s digital age, the fusion of public relations (PR) with social media marketing is not just beneficial; it’s essential. That’s the magic of integrating PR strategies into social media marketing. Brands that understand and embrace this synergy will not only survive in the digital age but thrive.

Social Media 92

Social Media Marketing Media Storytelling 92

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

In her new role, Patrice will work alongside agency partner Chris Harihar and other members of the agency’s adtech team to service clients like Cooler Screens and Digital Remedy. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Onclusive

NOVEMBER 8, 2023

PR scope creep” is a real phenomenon that is partly due to the ambition of PR professionals and partly due to the fact that the digital world in which we work is ever-expanding in nature. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

MAY 10, 2023

5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family. After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team.

Agency 88

Agency B2C B2B Journalism 88

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

Before you speak in-person or virtually, prospective clients or investors will automatically judge your proposition by how you present your credentials in digital form. The goal of any presentation is to persuade, so the digital document’s contents should wow future clients or investors with its content, design, and impact.

Case Study 304

Case Study Infographics Data Energy 304

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences.

Technology 266

Technology Television Web Social Media 266

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes The media and public relations field is constantly evolving to meet the demands of the modern digital world. As agency professionals, the members of Forbes Agency Council have learned their fair share of lessons about the industry, and some of the best ones have come from experienced mentors.

Agency 100

Agency Energy Sports Reputation 100

Onclusive

AUGUST 9, 2021

PR scope creep” is a real phenomenon that is partly due to the ambition of PR professionals and partly due to the fact that the digital world in which we work is ever-expanding in nature. Owned Media & Content Strategy. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JULY 27, 2020

Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. We are excited to put the power of the world’s largest earned media database directly into the hands of small & medium sized businesses and agencies of all sizes.

Enterprise 307

Enterprise Analytics Media Analysis 307

Onclusive

APRIL 26, 2021

Today, the company leverages innovative digital, social, and mobile solutions to enable employers and candidates to see each other more clearly. Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. For 25 years, Monster has worked to transform the recruiting industry.

Case Study 195

Case Study Publicity Brand Branding 195

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. But just as digital tech has created opportunities, it has also raised hurdles and headaches. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse. Defensive strategies don’t pay. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Given this, I sometimes feel the pendulum has swung too far in the strategy direction. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities.

SEO 227

SEO Agency Reputation Policies 227

5W PR

MARCH 6, 2024

Today’s public relations professionals face a digital frontier unlike any we’ve known. The Colonial Pipeline attack, where fuel spigots went dry thanks to a digital heist, is a stark reminder that cyber threats aren’t just technical glitches, they’re public emergencies.

Privacy 78

Privacy Data Education Tools 78

5W PR

MARCH 11, 2024

In the bustling world of digital marketing, brands are constantly battling to connect and resonate with their target consumers. As traditional advertising tactics lose their shine, the rise of influencer marketing is a beacon in the digital chaos. Data-driven decisions In this digital world, data is a goldmine.

Marketing 78

Marketing Guidelines Fashion Data 78

Burrelles Fresh Ideas

OCTOBER 17, 2023

In today’s hyper-connected, 24/7 world, the digital landscape continues to be an even bigger part of our daily lives. Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future.

Education 110

Education Employee Measurement Agency 110

5W PR

OCTOBER 9, 2023

Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry. PR strategies must be culturally sensitive and adapted to each target market. Market research Thorough market research is the foundation of successful global PR strategies.

Strategy 78

Strategy Brand Branding How To 78

Prowly

AUGUST 18, 2020

I started my marketing career as a link builder at a digital agency. Thankfully, I’ve honed my networking and cold outreach strategy since then. I remember the toil of spending hours finding prospects and pitching content, often achieving little in return. But the truth is, cold outreach is tough no matter what you’re pitching.

Examples 196

Examples Pitching Agency Strategy 196

Remote PR Jobs

SEPTEMBER 25, 2023

I have freelanced for around five years in total, including as a 'digital nomad' working from Spain and Asia over the cruel English winter. You’re swapping the relative security of agency life for a hustle. One in seven of us in now self-employed. It can be daunting to go freelance for the first time. Blog well, blog regularly.

How To 100

How To Insurance Insurance LinkedIn 100

5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. They work together to create a compelling brand story in today’s digital age. Content Content is indeed the lifeblood of any victorious PR and digital marketing campaign.

Publicity 78

Publicity Strategy How To Marketing 78

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Digital Sales and Marketing World. Confab, The Content Strategy Conference. Dates: March 19, 2020. Location: New York, NY. Dates: March 13 – 22, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Agility PR Solutions

AUGUST 4, 2022

Digital advertising has been flipped on its head. Apple’s changes to iOS14 have caused digital advertising prices to skyrocket across all major advertising platforms. CPM prices on Meta have jumped 61 percent YoY, causing performance marketing teams and agencies to conduct strategy meetings regularly.

Web 100

Web Trends Marketing Advertising 100

Ronn Torossian

APRIL 1, 2019

Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. The post Marketing Agencies Can Help Grow Any Business appeared first on 5WPR CEO Ronn Torossian Founder's Blog. . […].

Agency 150

Agency Marketing Blogging Strategy 150

5W PR

SEPTEMBER 19, 2023

The advent of the digital age has fundamentally reshaped the way public relations operates. This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Online platforms In the digital age, online platforms have become the primary arena for communication and interaction.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Between the captivating visuals of smartphones to the immersive worlds of VR, digital media has become a universe of its own, that’s brimming with possibilities.

Media 78

Media YouTube Transportation eBook 78

Agility PR Solutions

JANUARY 9, 2022

New research from disruptive growth marketing agency 3Q Digital provides an in-depth analysis of the state of social commerce across the country, and contains key insights on the beliefs and motivations behind its integration into brands’ overall marketing strategies.

Industry 141

Industry Report Marketing Analysis 141

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Brand 78

Brand Branding Media Resources 78

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies.

Marketing 106

Marketing Newspapers Print Local 106

Prohibition

SEPTEMBER 1, 2023

Our latest podcast episode features an engaging conversation with Chris Simmance, the founder of OMG Centre, which aims to accelerate the growth of digital agencies through consultancy, mentorship, training, and support. A bad manager is the reason why over 75% of people leave their jobs. Do you know the numbers driving your business?

Agency 71

Agency Leadership Training Big Data 71

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Digital and social media marketing In the digital age, online fast-food marketing is a cornerstone for fast-food chains.

Strategy 78

Strategy Marketing Ethics Mobile 78

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Digital transformation The beauty industry has undergone a significant digital transformation, especially in the last decade.

Product Launch 78

Product Launch Consumer Community Interviews 78

Stern + Associates

OCTOBER 26, 2023

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. There’s a simple reason for this: everything is connected.

Agency 62

Agency Communications Crisis Communications Crisis 62