The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Presspage

MARCH 2, 2018

Jaeger-LeCoultre has been a fully owned subsidiary of the Swiss luxury group Richemont since 2000. The brand has hundreds of inventions and over a thousand calibers to its name, including the world’s smallest caliber, one of the world’s most complicated wristwatches and a timepiece of near-perpetual movement.

Software 127

Software Digital PR Groups Brand 127

Prowly

OCTOBER 21, 2022

Get a group of PR professionals together in a room and it takes only minutes for a conversation to break out about the frustrating daily PR challenges they face and the latest digital PR tools they’ve been hearing about. The post How to Use PR Tools to Solve Any PR Challenge appeared first on Prowly Magazine.

Tools 104

Tools How To Digital PR Groups 104

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. What are your thoughts on the Indian PR digital evolution?

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

The Proactive Report

FEBRUARY 26, 2016

But PR folk soon realized that this was not the case. In any group of people there are leaders and followers. All those different groups with specific interests: there were jocks, cool kids, smart kids and nerds. And in each of those groups you had the leaders and the followers. Digital PR Opens the Door to Influencers.

Marketing 100

Marketing Digital PR Groups Radio 100

The Proactive Report

FEBRUARY 26, 2016

But PR folk soon realized that this was not the case. In any group of people there are leaders and followers. All those different groups with specific interests: there were jocks, cool kids, smart kids and nerds. And in each of those groups you had the leaders and the followers. Digital PR Opens the Door to Influencers.

Marketing 100

Marketing Digital PR Groups Radio 100

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Get the Digital PR Tips Newsletter. The number was better, but still less than half of the respondents said yes.

Measurement 133

Measurement Analytics Survey Google 133

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It calls for a multi-layered campaign supported not only by traditional and digital PR tactics, but with special events for employees and stakeholders, paid and earned social media campaigns, executive visibility, and new creative concepts designed to move the brand forward. A PR sensibility can help ensure both.

Marketing 310

Marketing Product Launch Corporate Viral 310

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. Who would you work for?

Ethics 178

Ethics Publicity Enterprise Groups 178

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

5W PR

DECEMBER 21, 2022

Another great platform that many companies have started to overlook in terms of promotional efforts is Facebook, and not just creating a branded page on the platform, but making a group that people can join to follow the business instead. ps they follow instead of the pages and other types of public content from companies.

Pinterest 88

Pinterest Facebook Fashion Engineering 88

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

5W PR

MARCH 19, 2020

Surveys and Focus Groups. One of the main ways that most companies tend to monitor public opinion is via surveys or focus groups. These are usually carried out both before as well as after a PR tactic has been implemented so that the company can precisely see how effective that particular tactic has been with the audience.

Publicity 97

Publicity Survey Measurement Groups 97

The Proactive Report

JUNE 17, 2020

Facebook and other social media groups are now used on average by around a third (31%) for local news and information. Across all age groups , the use of Instagram for news has doubled since 2018 and looks likely to overtake Twitter over the next year. PR Takeaways: There is a growing interest in the news.

Instagram 165

Instagram Groups Social Media Journalism 165

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. The change will take effect on April 2, 2024.

Reddit 174

Reddit Software B2B Technology 174

The Proactive Report

OCTOBER 12, 2015

An analysis of their reports over the past decade has revealed some interesting facts – here are the key findings: Age Groups: 90% of young adults (18- 29) use social media. However, seniors are the fastest growing age group – the number of users over 65 has tripled since 2010! Get weekly Digital PR Tips.

Social Media 100

Social Media Media Ethics Analysis 100

The Proactive Report

MAY 27, 2017

And according to the Department of Labor there are 240,700 PR Specialists employed in the US. That’s a lot of people who want the attention of a dwindling group of reporters and producers. Get the Digital PR Tips newsletter each week. That means there are fewer reporters to pitch your stories to.

Media Relations 127

Media Relations Media Newspapers Radio 127

The Proactive Report

NOVEMBER 21, 2022

Discover what different groups within one node are talking about and what’s important to them. As a result of seeing this vigorous conversation, the company investigated this age group as a possible new market for their products. Identify the influencers in each node. Identify threats and opportunities.

Social Media 162

Social Media Media Analysis Data 162

Doctor Spin

FEBRUARY 14, 2024

Audience Public Relations: PR targets a broader audience , including stakeholders , influencers , and publics. It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

MAY 5, 2015

A group by the fireplace is deep in conversation about a technical subject they all know a lot about. Finally, you find a group that’s talking about a subject you care about. And you become part of the group in a natural way. You connect with everyone in the group. Follow me on Twitter for daily digital PR updates.

Social Media 100

Social Media Strategy Media Groups 100

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. What role does PR play?

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. What role does PR play?

Twitter 100

Twitter Measurement Digital PR Hotels 100

Doctor Spin

FEBRUARY 22, 2024

Develop the PR strategy and keep the PR plan updated. Gather actionable insights from data analysis and focus groups. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. And these groups are rarely convinced by marketing messages.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. We try to group up tasks under 1 task that can be quickly completed.

Software 151

Software How To SEO System 151

The Proactive Report

DECEMBER 2, 2022

Although the main users are in a younger age group, GenXs and older Americans are also discovering these platforms. The quick attention span of a generation seems to have been leveraged by these companies, and their algorithms are far more advanced, leaving other companies like Snapchat in the dust.

Trends 147

Trends Instagram Creativity Small Business 147

5W PR

MAY 10, 2021

A PR expert can gather data by watching and studying how a group of people reacts to issues. Data from a group’s tendencies can also help PR experts to prioritize target audiences. These acquired facts enable you to send timely messages and slogans that connect to a group. Behavioral Insight. The Value of Service.

Data 88

Data Publicity Analysis Measurement 88

5W PR

DECEMBER 5, 2018

Develop Engagement and Visibility with Groups. On LinkedIn, there’s a very easy way for companies to track down people who would be interested in their content solutions – and that involves using LinkedIn Groups. LinkedIn Groups are dedicated communities of people who are interested in a specific topic or industry.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Newsjacking is adding value to an existing popular conversation online.

SEO 71

SEO Film Reddit Video 71