The Proactive Report

DECEMBER 2, 2022

Although the main users are in a younger age group, GenXs and older Americans are also discovering these platforms. For the most part, this was a reaction by creative directors and designers alike to the wave of popularity that grungy and broken up fonts had enjoyed. There are no doubt some studies that could back up that claim.

Trends 147

Trends Instagram Creativity Small Business 147

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

Doctor Spin

FEBRUARY 14, 2024

Audience Public Relations: PR targets a broader audience , including stakeholders , influencers , and publics. It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Which were the last design updates we asked the creative team?

Software 152

Software How To SEO System 152

Prohibition

MARCH 15, 2023

However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia. When considering a social media strategy, video is likely to be front of mind.

Video 62

Video Case Study Sports Creativity 62

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Knowing where to add value is where your creative juices can flow.

SEO 71

SEO Film Reddit Video 71

wiredPRworks

JANUARY 13, 2022

Scott is also the founder of The Attorney Search Group, a legal recruiting firm which places partners in global law firms. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. About Barbara Rozgonyi, Sales Performance Expert.

Strategy 52

Strategy Training Insurance Insurance 52

Doctor Spin

FEBRUARY 22, 2024

Develop the PR strategy and keep the PR plan updated. Gather actionable insights from data analysis and focus groups. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. And these groups are rarely convinced by marketing messages.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Deirdre Breakenridge

OCTOBER 26, 2015

At my school, we just launched our student-run PR firm this fall. What a valuable learning experience it has been so far: working with clients, practicing leadership skills, receiving trainings in digital PR and graphic design, and developing a true bond among one another.

Education 150

Education Twitter Leadership Trends 150

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. new research from staffing firm The Creative Group shows. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Every agency measures this stuff; it’s the bread and butter of digital PR.

Measurement 49

Measurement Analytics Google Agency 49

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. However, frankly, what I am getting from school isn’t what’s making me be a smarter digital marketer.

Insurance 60

Insurance Insurance Social Media Corporate 60

Buzzstream

MAY 9, 2018

The top 5% of groups conducting outreach are able to consistently get 40% or higher reply rates across their campaigns. Groups that send outreach using only templates with merge fields receive an average reply rate of 16%. if a group personalizes in an irrelevant or cursory way, and boosted by an average of +10.7% Key Takeaways.

Data 120

Data SEO Groups Pitching 120

Doctor Spin

MAY 21, 2023

A PR agency with established relationships with media outlets, influencers , and key stakeholders. Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. They can help you stand out and significantly impact your PR efforts. Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Critical Mention

OCTOBER 24, 2019

Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity. PRNEWS Blog. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

ZudePR

MARCH 22, 2018

If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I also kept myself busy purchasing tools (from AppSumo) – including Scrivener and KingSumo – and discovering new bloggers such as Joanna at The Creative Penn , the doyen of UK self-publishing. #6

Writing 83

Writing Google Blogging Exercises 83

Buzzstream

MAY 19, 2022

For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. The most successful brands will find creative ways to insert their own survey data to make a post linkable. .

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. Freelance Digital PR Luke Whelan takes a similar approach to me. Many were trashed after reading just the subject line, others, after reading the introduction.

Writing 71

Writing Pitching Study Data 71

The Hoffman Agency

SEPTEMBER 7, 2020

Meanwhile, the first run of our Storytelling Training ads capitalized on my personal favorite illustration from our creative team. Paid social media campaigns with more focused audiences tend to see less variance week to week, as macrosocial trends hold less influence over smaller, less diverse groups of people.

Advertising 36

Advertising Advertising B2B Facebook 36

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. The angle, as a whole, can change once you’ve finished writing your pitch, so give yourself some creative freedom until you’ve fully comprehended the direction your pitch needs to take.

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Each is based on my years of experience with agencies like Siege Media and The Grit Group. I look forward to hearing from you soon. Let us know if you’re interested in learning more.

Pitching 87

Pitching Infographics Survey Resources 87

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

Do those in your peer group think you have something to offer? My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Displaced Yank Doug is co-founder and creative director of Velocity Partners. So perception is everything. And Lagavulin.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. It’s a growing trend and it is definitely impacting the practice of PR.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100