Communications Conversations

JANUARY 13, 2017

In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love. That’s not to say there isn’t a course or two in digital marketing that may be valuable—there are… it’s just not what I’m doing.)

Insurance 60

Insurance Insurance Social Media Corporate 60

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. new research from staffing firm The Creative Group shows. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Buzzstream

MAY 9, 2018

The top 5% of groups conducting outreach are able to consistently get 40% or higher reply rates across their campaigns. Groups that send outreach using only templates with merge fields receive an average reply rate of 16%. if a group personalizes in an irrelevant or cursory way, and boosted by an average of +10.7% Key Takeaways.

Data 120

Data SEO Groups Pitching 120

Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging. Author Bio.

Brand 254

Brand Branding Web Content Marketing 254

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? A3: Digital transformation is taking place across the organization.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100

Corporate Leadership Brand Branding 100

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Using newsletters targeted at specific groups further strengthens communication channels while facilitating collaborations with other industry influencers (guest blogging).

Analytics 40

Analytics Content Marketing Measurement Advertising 40

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

The Proactive Report

AUGUST 5, 2016

Although there is some cross-over, each social site appeals to a somewhat different group. The media wants trusted sources they can rely on who will provide them with excellent content. If you consistently provide good quality content you can become that source. For more Digital PR Tips s ubscribe here.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

The Proactive Report

OCTOBER 9, 2015

One non-profit’s small group of followers were by far the highest donors, while some big celebs who participated got very few of their followers to donate. Get Digital PR Tips. A case in point: A fund raiser for Children’s Hospital in LA tapped into Twitter influencers. Do original research. Follow me on Twitter.

Twitter 100

Twitter Leadership Infographics Video 100

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before.

Survey 91

Survey How To Reddit Pitching 91

Critical Mention

OCTOBER 24, 2019

Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Implication for PR practitioners: We need to learn new skills that previously were not part of our training. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Rock the Status Quo

JULY 30, 2015

THEIR OWN PLATFORM is one of the strongest content curation and breaking news platforms in social media, and they aren’t taking advantage of it. Why not try these 4 digital PR tactics to revitalize Twitter? Digital PR tactics could do amazing things for Twitter growth and awareness. It’s baffling.

Education 100

Education Social Media Twitter Content Marketing 100

Frederik Vincx

DECEMBER 11, 2015

Assemble a workshop from a diverse group. Invite senior managers, accounts team members, junior execs, designers, planners… the more diverse the group, the more interesting the results. Group genius can happen only if the brains in the team don’t contain all the same stuff.”. But don’t rush into this process.

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To 40

How To Engineering Content Marketing Advertising 40