The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

OCTOBER 12, 2015

Back in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics.

Social Media 100

Social Media Media Ethics Analysis 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

MAY 5, 2015

Social media is no different. I’ve had company execs and PR folk tell me that they can’t do Twitter because there is just too much content coming in too fast. A group by the fireplace is deep in conversation about a technical subject they all know a lot about. And you become part of the group in a natural way.

Social Media 100

Social Media Strategy Media Groups 100

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! Here are five of February’s most notable social media updates! Another update the platform has announced, is a new feature called ‘Communities’ which is similar to Facebook Groups.

Social Media 62

Social Media Trends Media Instagram 62

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. The connection between domain authority and PR is one of those. How do you build this trust? Listen to your community. Call us 626 676 6419.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. It’s time for the next big leap in the way PR agencies work in India.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Sword and the Script

APRIL 2, 2024

And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. >>> Need an extra pair of hands?

Reddit 176

Reddit Software B2B Technology 176

The Proactive Report

JUNE 17, 2020

The use of online and social media substantially increased in most countries. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. Gen-Z (18–24) are more than twice as likely to access news via social media. 626 676 6419.

Instagram 165

Instagram Groups Social Media Journalism 165

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. There are many social media management tools you can use to do this – I prefer [link]. There are usually industry groups you can network with.

Small Business 213

Small Business Fashion Groups Local 213

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.).

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.).

Corporate 100

Corporate Digital PR Social Media Study 100

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It calls for a multi-layered campaign supported not only by traditional and digital PR tactics, but with special events for employees and stakeholders, paid and earned social media campaigns, executive visibility, and new creative concepts designed to move the brand forward. A PR sensibility can help ensure both.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.).

Corporate 100

Corporate Digital PR Social Media Study 100

5W PR

MARCH 19, 2020

Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands. Surveys and Focus Groups. Measuring Social Media Impact.

Publicity 97

Publicity Survey Measurement Groups 97

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Get the Digital PR Tips Newsletter. The number was better, but still less than half of the respondents said yes.

Measurement 133

Measurement Analytics Survey Google 133

5W PR

DECEMBER 21, 2022

A lot of people also have trouble distinguishing between the fact that Pinterest is supposed to be a visual search engine that people can use, however, a lot of people tend to use it as specifically a social media platform, or specifically a search engine.

Pinterest 88

Pinterest Facebook Fashion Engineering 88

The Proactive Report

DECEMBER 2, 2022

Although the main users are in a younger age group, GenXs and older Americans are also discovering these platforms. Predictably, the design trends of 2023 (according to Social Media Today ) will follow suit. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data.

Trends 147

Trends Instagram Creativity Small Business 147

Landis PR

APRIL 29, 2024

The Most Popular Social Media Channels in Finland Youtube : 4.46 The Most Popular Social Media Channels in Finland Youtube : 4.46 Located in the Eastern Finland town of Savonlinna it gathers large crowds and groups of decision makers every year in July to this beautiful lakeside castle town.

Radio 59

Radio Pinterest Television Government 59

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. Who would you work for?

Ethics 178

Ethics Publicity Enterprise Groups 178

The Proactive Report

MAY 27, 2017

And according to the Department of Labor there are 240,700 PR Specialists employed in the US. That’s a lot of people who want the attention of a dwindling group of reporters and producers. MEDIA RELATION TIPS FOR 2017. Get the Digital PR Tips newsletter each week. Fo llow me on Twitter.

Media Relations 127

Media Relations Media Newspapers Radio 127

Doctor Spin

FEBRUARY 14, 2024

Audience Public Relations: PR targets a broader audience , including stakeholders , influencers , and publics. It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

wiredPRworks

JANUARY 13, 2022

Scott is also the founder of The Attorney Search Group, a legal recruiting firm which places partners in global law firms. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. About Barbara Rozgonyi, Sales Performance Expert.

Strategy 52

Strategy Training Insurance Insurance 52

The Proactive Report

MAY 10, 2016

Hashtags are a way for folks to search within Social Media platforms like Twitter and Instagram. A #Hashtag groups any posts that have the hashtag together under one banner. Follow us on Twitter for daily Digital PR tips. Use Hashtags. Even Facebook now has a # feature.

Small Business 100

Small Business Instagram Banking Fashion 100

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. PR professionals understand the importance of reaching a wide range of audiences.

Radio 74

Radio Television Media Local 74

The Proactive Report

MAY 3, 2015

Pay attention to the language of the group and support it. Venture Beat Social Media Management Report. Follow me on Twitter for Daily Digital PR tips. If what you want is 100 loyal customers you don’t need 100 000 fans. Name your tribe and say clearly what it is and what it does.

Tools 100

Tools LinkedIn Google Twitter 100

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. Led By Donkeys – Ukraine Just recently, we marked exactly one year since Putin’s invasion of Ukraine.

Video 62

Video Case Study Sports Creativity 62

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Develop the PR strategy and keep the PR plan updated.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Doctor Spin

DECEMBER 20, 2023

Articles, seminars, publicity, and social media updates. At first glance, how “age discrimination” fits with a personal brand in the PR industry is not apparent. Please support my blog by sharing it with other PR- and communication professionals. For questions or PR support, contact me via jerry@spinfactory.com.

Brand 52

Brand Branding eBook Resources 52

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. Since many overlap, I’ve grouped them into the same section. We’ve also included it on our blogger outreach tools post.

SEO 83

SEO Web Tools Analysis 83