5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. If people are buying based on a message, something about that campaign was successful. Brand Mentions.

Digital PR 88

Digital PR Measurement How To Tools 88

The Proactive Report

DECEMBER 17, 2014

In the world of Digital Public Relations and Marketing we are apt to become cynical fast. Take a look at the Google year in search video for 2014. Online PR digital PR google online PR' By Cokey Falkow. What is it about the new face of the web? Why is it so powerful?

Google 124

Google Digital PR Web Video 124

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Landis PR

FEBRUARY 5, 2024

Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. Enter Artificial Intelligence (AI) – a game-changing tool transforming the PR landscape. Embrace AI and revolutionize your PR strategy today!

Publicity 59

Publicity Privacy YouTube Analysis 59

5W PR

JANUARY 17, 2020

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

OCTOBER 30, 2023

The Need for a Content Audit A recent update from Google stated that any unhelpful content reduces your chances of being seen in the searches for relevant words and phrases related to your brand. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. This search has uncovered publications, which we can use to search the site for relevant journalists, as outlined in the next section. Some like to go a different route to find interested journalists and seek websites or articles via Google search.

Digital PR 62

Digital PR Report How To Pitching 62

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Agility PR Solutions

JUNE 28, 2021

Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. Some marketing and digital PR strategies for marketing on Youtube: 1. The post 6 marketing strategies to boost your brand on YouTube appeared first on Agility PR Solutions.

YouTube 161

YouTube Strategy Brand Branding 161

Ishmael's Corner

MAY 31, 2020

The Art Of Storytelling In Business Communications And Public Relations. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm.

SEO 152

SEO Corporate Blogging Storytelling 152

The Proactive Report

JUNE 26, 2017

One of the places you need visibility is in the search engines – Google in particular. Google’s purpose is to deliver the best possible content to people who type in a search query. The good news is there are some fundamental elements to search viability and Google has been kind enough to make them public.

Google 149

Google Guidelines SEO Digital PR 149

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. 71% are using Google Analytics – (that was a very nice surprise.). – measuring the qualitative value of PR.

Measurement 133

Measurement Analytics Survey Google 133

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Ishmael's Corner

APRIL 14, 2019

The Art Of Storytelling In Business Communications And Public Relations. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. Techniques For Effective Business Communications.

SEO 113

SEO Industry Storytelling Google 113

The Proactive Report

MARCH 14, 2017

Public Affairs is one sector of PR that has very different goals, but they are goals nonetheless and can be measured. You might not be working to change hearts and minds in the public, but you should be interested in the hearts and minds of the legislators – both local and national – who can affect your organization.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

The Proactive Report

JANUARY 2, 2017

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories.

Government 214

Government Digital PR Report LinkedIn 214

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Using trends and popularity data takes us to the trendy tactic of newsjacking for PR. Open data sets/ Public service data. You’re just providing the data. . and police.gov.uk

Data 116

Data Google Trends Survey 116

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Digital reviews are an incredibly powerful marketing tool these days, and they have so much power that they have even managed to make or break businesses.

Strategy 88

Strategy Marketing Reputation Survey 88

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.

Social Media 174

Social Media Marketing Media Facebook 174

Solo PR Pro

APRIL 6, 2021

As a solo public relations professional, there are several tools I can’t live without! A reliable media database (Cision) is key and probably one of the most often used PR tools in my toolbox. A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. We want to hear from you!

Tools 89

Tools Google LinkedIn Leadership 89

Lauri Pehar Borsh

MARCH 21, 2019

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR. Here are four search engine optimization trends to embrace: 1.

SEO 60

SEO Trends Communications Engineering 60

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel.

Radio 59

Radio Pinterest Television Government 59

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms? Plus, the time from idea-to-publication is dramatically shortened for online media.

Real Estate 195

Real Estate Pitching B2C Fashion 195

The Resolution Blog

MAY 11, 2018

I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’. An ebook on the digital future of public relations. Prior to working in PR tech I spent 14 years in digital PR and specialised in SEO-PR for major European brands.

SEO 120

SEO eBook Data Measurement 120

The Resolution Blog

JULY 20, 2015

If we can't answer the question we'll be inviting our digital PR friends in to help answer too. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training. There are no tricks, just ask.

SEO 120

SEO Training Education Digital PR 120

Rock the Status Quo

AUGUST 20, 2015

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. (Nerd post alert.

SEO 100

SEO Comparison Content Marketing Trends 100

Cision

JULY 28, 2015

Just ask Waterhouse Public Relations , the largest public relations firm in the Tennessee Valley. Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse.

Media 120

Media Viral Newspapers Digital PR 120

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. For the original blog, please visit here. Setting things up correctly at the start is key.

Agency 64

Agency Technology Meeting Software 64

The Proactive Report

FEBRUARY 17, 2023

Great content and PR skills can help you get the visibility you need in these media outlets For the past 15 years, Google has dominated the search engine space and it’s played a large part in how people find their information. In a recent study, ChatGPT outperformed Google in providing the best answers to search queries.

Brand 130

Brand Branding Ethics Engineering 130

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. Just a decade ago, SEO was a game of keyword stuffing and backlink farming, but today, the focus has shifted toward user intent and experience. I recall working on a website project for a local bakery.

SEO 84

SEO Mobile Engineering Ethics 84

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. How do today’s PR teams keep up? On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. For the original blog, please visit here.

Conference 59

Conference Consumer Social Media Google 59

Stephen Waddington

JANUARY 6, 2019

In this show they discuss publicity, books, objectives and jobs for 2019, and robots. In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

PR Conversations

NOVEMBER 22, 2023

Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig. Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

The Proactive Report

AUGUST 8, 2015

Along with me there are three other guests: Tinu Abayomi-Paul: Tinu and I have created a custom PR Measurement Dashboard in Google Analytics to help PR folk who don’t yet have mad measurement skills get started. Subscribe to the Digital PR Tips newsletter. And you’ll be ready to go!

Measurement 100

Measurement Tools Twitter Analytics 100

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. Listen to the engaging conversation on the PRGN Presents podcast , which dives deeper into the topic and what public relations professionals can do to keep up the fight.

Journalism 52

Journalism Training Consumer Tools 52

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Answer the Public.

Digital PR 161

Digital PR Tools Pitching Film 161