PR for Anyone

MAY 25, 2020

In this week’s episode, you will learn about: What’s the strategic publicity plan that works for 2020? Part One of ‘Publicity Plan’ If you've seen my marketing materials, you'll know that I have a proprietary system that I call the “Get PR Famous Formula.” Part Two of ‘Publicity Plan’ You can also take advantage of newsjacking.

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Agility PR Solutions

APRIL 4, 2023

Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. In this blog, we will explore some […] The post Tips for maximizing ROI with paid advertising on Google and Facebook appeared first on Agility PR Solutions.

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Agility PR Solutions

SEPTEMBER 12, 2023

In a world where everyone uses the phrase “just Google it” multiple times a day, maintaining a positive online presence is more crucial than ever. And one of the key elements that can impact your online reputation is the quality and legitimacy of your backlinks.

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Agility PR Solutions

OCTOBER 17, 2023

If your site is struggling to generate traffic from Google, don’t worry. Image source: Pexels Understanding the power of keywords The foundation of any […] The post 6 crucial strategies for generating more Google traffic for your brand appeared first on Agility PR Solutions.

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Agility PR Solutions

JANUARY 21, 2024

Email has long been and remains the decided consumer preference for interacting with brands, but if you look deeper, there are caveats to this truism—new research from business-to-consumer conversation enabling firm Sinch affirms the power of email, but its survey of more than 2,000 global consumers on how they engage with brand communications also (..)

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PR for Anyone

NOVEMBER 3, 2021

In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). Just Google, “AARP magazine covers” and see what’s there. It’s Google. Give Hunter a try if you can’t find them on Google.

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HMA Public Relations

SEPTEMBER 23, 2022

Google Trends can help identify PR opportunities for businesses and make your social media feed more buzzworthy. Discover the Google Trends platform in this post from Justin Liggin.

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Agility PR Solutions

FEBRUARY 21, 2022

Not too long ago, website owners could easily make it onto Google’s first page by spamming keywords on their web pages. Google […]. The post 6 practical SEO mistakes that can lower your Google ranking appeared first on Agility PR Solutions. That’s no longer the case.

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Agility PR Solutions

DECEMBER 7, 2020

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The post New features arriving at Google Analytics to help boost ROI appeared first on Agility PR Solutions.

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The Proactive Report

APRIL 16, 2019

Google recently revealed that every one in three Google searches has local intent. One of the best ways to do this is with a complete, verified, and optimized Google My Business listing. How Google My Business Attracts More Clients. Now that the public has a way to voice their feedback, they will do so.

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Sword and the Script

APRIL 4, 2023

Fusion PR President Bob Gellar recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). A quick Google search says the average business book has roughly 50,000-60,000 words. How has PR Changed? Will Artificial Intelligence Replace Comms Pros?

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Remote PR Jobs

SEPTEMBER 25, 2023

Many startups make the mistake of not considering public relations in their strategies as they move out of the blustery launch period and start the long grind toward profitability. Public relations, press outreach and earned media coverage don’t stop the week after the launch. Originally seen on Forbes. Aim for the grand slam.

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PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Find the right journalist – use Google! Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. Use Google. Are you next?

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The Hoyt Organization

AUGUST 14, 2023

Some powerful tools that help professionals keep track of campaign success are Google Analytics and Google Search Console. In October 2020, Google announced the release of a new analytics platform, Google Analytics 4 (GA4), which replaced Universal Analytics on July 1, 2023.

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Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

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PR for Anyone

MAY 13, 2020

When thinking about landing publicity, it should not be a “one and done” approach for your business. National publications are closed at least four months in advance. Regional publications are two months out. Media exposure is a game-changer for a business. Season One: January – March This is when the media is looking ahead.

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Landis PR

FEBRUARY 26, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. Photo courtesy of Pixabay At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. For the original blog, please visit here.

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The Proactive Report

JULY 28, 2014

Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. Trust is the X-factor that bulletproofs your site from Google slaps and algorithm updates.

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Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? finds that the public relations industry is slow to experiment with artificial intelligence (AI).

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Agility PR Solutions

OCTOBER 18, 2022

From higher rankings to increasing your online reputation and brand visibility, Google reviews can boost your business completely for free. However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketers are struggling to find the secret to success.

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The Resolution Blog

JUNE 18, 2018

Insight tools such as our own ‘ Answer The Public ’ have helped hugely in this area. AnswerThePublic presents questions being asked on Google around specific topics. As Audience Strategy Director, Sophie knows how to find the golden nugget of insight that turns a marketing campaign into content the public truly want.

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Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It was rapidly followed by Anthropic Claude 2 and Google Bard.

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Agility PR Solutions

DECEMBER 18, 2019

.” — Brian Clark If you’ve been keeping up to date on Google’s ranking factors throughout 2019, then you’ve probably heard or read about Google’s focus on E-A-T – Expertise, Authority and Trust. The post E-A-T, BERT and PR—mastering Google rankings in 2020 appeared first on Agility PR Solutions.

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PR for Anyone

OCTOBER 28, 2021

A question I get asked is what skills does someone need to be a public relations specialist. Google makes that very easy for us! “Who writes about [industry] for [publication].” Publicity Plan. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

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Melissa Agnes

MAY 7, 2014

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. On April 15, 2014, Google had a one day sale of its Google Glass. This beta version cost $1,500 a pop that you had to pay by using Google wallet. For the past year or so Google has been testing the Google Glass beta prototype.

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Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? Where to Start.

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Solo PR Pro

FEBRUARY 6, 2024

In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. Tools like Google Analytics, BuzzSumo, and Brandwatch offer in-depth insights into audience behaviors and trends.

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Cision

JULY 22, 2016

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. Use Annotations. Images via Pixabay: 1 , 2.

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Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. Artificial Intelligence (AI) will significantly impact the public relations profession in the same way as the internet and social media before it. A new Wadds Inc.

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The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. If XX site has Google analytics set-up we would like to use a tool called AnswerTheClient.com. An email template to ask for Google Analytics access.

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PR in High Definition

JANUARY 30, 2019

The European Union is in the process of finalising new copyright rules which could see Google pull its News service in Europe. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured. The post Could Google News disappear in Europe?

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Prowly

OCTOBER 29, 2019

The post The Pros and Cons of Using Google News as a PR Strategy appeared first on Prowly Magazine. But then again, there are still a few people out there who do not know how to get their content discovered and read. This is one reason why SEO can be challenging and at times frustrating.

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PRSay

MAY 28, 2020

Even in the best of times, young people graduating from college might struggle to distinguish themselves from the competition and land coveted jobs in public relations. Broom Center for Professional Development in Public Relations at San Diego State University. “We Greg Beaubien is a frequent contributor to PRSA publications.

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The Resolution Blog

OCTOBER 21, 2015

I can prove it to you now with Google Trends. Now we have our example campaign let’s get started: Go to Google and search for ‘Trends’ & click on Google Trends at the top of the results. You can also add additional search terms to look for correlation in how the public searched. An example.

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Agility PR Solutions

JUNE 22, 2022

Becoming ingrained within society takes many factors, and public relations is one of them. We assume Bill Gates must shudder at hearing the words “just google it.” It means Google has become synonymous […]. The post SaaS PR: A definitive guide to public relations for SaaS startups appeared first on Agility PR Solutions.

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Ishmael's Corner

AUGUST 5, 2018

The Art Of Storytelling In Business Communications And Public Relations. Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities.

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Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Google Trends, Google Correlate and Think with Google are three of the tools we use most often. Google Trends. Google Correlate. Think with Google.

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