Solo PR Pro

APRIL 19, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. Have you heard of Facebook Lead Ads? Plain and simple, Facebook Lead Ads allow you to generate leads without taking users away from Facebook. If you’re not, pay attention!

Facebook 40

Facebook Mobile Advertising Advertising 40

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It was, and continues to be, one of the coolest announcements I’ve had the privilege to contribute to in my PR career. The quality of queries changed too as the web evolved.

Reddit 179

Reddit Software B2B Technology 179

Presspage

APRIL 9, 2018

In this webinar, you will learn: The changing role of PR in the digital world; from a cost to profit center The impact of recent changes in social (i.e. The work of modern communicators has for the most part turned digital.

SEO 79

SEO Engineering Corporate Web 79

The Proactive Report

JUNE 18, 2021

Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. For example, create a group on LinkedIn or Facebook and take an active part. For example, the largest segment of Facebook users is 25 – 44 and slightly more men than women. Education on a topic.

Small Business 213

Small Business Fashion Groups Local 213

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. In order of importance… Assignment editor Reporters & producers Executive producer Digital producer/web team* Anchor You could probably switch the executive producer title to the editor in non-broadcast newsrooms. Others rely on bloggers.

Digital PR 62

Digital PR Report How To Pitching 62

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business. Why can’t Facebook find the right image when I share a link? Will India See a Rise in Digital PR?

Analytics 75

Analytics SEO Google Facebook 75

5W PR

APRIL 16, 2020

Remarketing describes the act of advertising to the same web user more than once through the use of email marketing. The next day, that same swimsuit photo is in her Facebook feed in the form of a promoted post; she decides to go ahead with her purchase. Remarketing.

Google 88

Google Web Instagram Tools 88

The Proactive Report

MAY 12, 2016

Our news feeds and Facebook walls are overflowing with what people did for lunch today or how tasty their grandma’s apple pie was or how much they love pizza and rosé wine, or how they “literally can’t even” – whatever that means, it’s become a battle for attention. Especially when you’re talking about marketing and digital PR.

Real Estate 100

Real Estate Brand Branding Survey 100

The Proactive Report

JUNE 23, 2015

Why are they successful and why is the C-suite sitting up and taking such notice of video specifically on the web? More videos are shared on Facebook than yon YouTube. Get our Digital PR Tips Newsletter. Today’s video is easily seen by millions while they are on the go and searching for what they want or need.

Video 100

Video Mobile Trade Shows YouTube 100

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. In fact, 293 million Americans listen to the radio, while there are 180 million Facebook users, according to Musical Pursuits.

Radio 75

Radio Television Media Local 75

ZudePR

FEBRUARY 22, 2016

How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. You own a small-to-medium-sized business and spend a lot of time/effort on social media: mainly Facebook and Twitter. 3: Company Facebook Pages Reach as Few as 2.6% With Facebook down at just 6.37

Social Media 75

Social Media SEO Media Local 75

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” Facebook, LinkedIn, Quora, Medium … the list goes on. LinkedIn, Facebook, etc., Twitter Facebook Google+ LinkedIn Is it Shortsighted Not to Host Your Own Blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Lauri Pehar Borsh

MAY 27, 2014

If you recall (or recall hearing), “the Facebook” was developed by a Harvard student (most of us know who he is) to help students connect with students about the happenings around the university. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!)

Social Media 68

Social Media Media Digital PR Facebook 68

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Not just websites either; wider web marketing as well.

Digg 104

Digg SEO System Reddit 104

Lauri Pehar Borsh

MAY 27, 2014

If you recall (or recall hearing), “the Facebook” was developed by a Harvard student (most of us know who he is) to help students connect with students about the happenings around the university. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!)

Social Media 60

Social Media Media Digital PR Facebook 60

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 40

Report Banking Measurement Digital PR 40

Lauri Pehar Borsh

APRIL 30, 2014

This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls. Here are some typical social media measures I look at: -Number of new followers and connections, such as “new likes” on Facebook, followers on Twitter, connections on LinkedIn, etc.

Social Media 83

Social Media Pitching Media LinkedIn 83

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Spec out your slice of the Facebook B2B audience and target it directly.

Advertising 36

Advertising Advertising B2B Facebook 36

Lauri Pehar Borsh

APRIL 30, 2014

This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls. Here are some typical social media measures I look at: -Number of new followers and connections, such as “new likes” on Facebook, followers on Twitter, connections on LinkedIn, etc.

Social Media 60

Social Media Pitching Media LinkedIn 60

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Luckily, several free tools on the web help with email address verification. Others may want their contact information seen but haven’t taken the time to update it.

How To 83

How To LinkedIn Tools Google 83

Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign?

Case Study 40

Case Study Study Community Social Media 40

The Proactive Report

DECEMBER 24, 2014

Facebook is the number one mobile app. What does your Facebook content look like on mobile? Mobile Web. And don’t forget about the content being consumed on the mobile web. For daily updates on PR and tech trends follow me on Twitter. Have you checked how your brand image rates in this regard?

Mobile 201

Mobile Strategy Web Consumer 201

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles.

Industry 52

Industry Web Wikipedia Education 52

The Proactive Report

JULY 23, 2018

When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content. These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs. Google’s Aims. The Google Algorithm. Earned Media.

Google 113

Google Guidelines Web B2C 113

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Here’s how any professional can borrow PR expertise to build the reputation they want to convey to prospects, peers, and employers. Maximize your digital footprint. You can’t manage everything on the web, but there’s plenty that is under your own control, and the first step is to optimize all the pages you own.

Reputation 185

Reputation SEO Web Community 185

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

The Proactive Report

AUGUST 5, 2016

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. SEO (Search Engine Optimization) is an essential skill for PR practitioners. How’s how to create SMART news content.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.

Tools 71

Tools SEO Analysis Google 71

Beyond PR

FEBRUARY 8, 2018

Social media now influences nearly half of all purchase decisions , so building a powerful online presence through social selling on Facebook, Instagram and other platforms is a fantastic way to start creating positive connections. Use your social media presence to establish a brand voice that is strong, positive and influential.

Brand 72

Brand Branding How To Web 72

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120