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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service. Publication reputation and consumer behavior.

Consumer 370
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 195
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Get Ahead With the Most Current Media Database in the Industry

Onclusive

Request Demo. Then we confirm which of them are full-time, active journalists with recent contributions to reputable publications. You can also target the most relevant authors by topic, bio, audience location, primary publication, outlet reputation, article sentiment and more. Highly Curated Author Profiles.

Industry 195
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Journalist Relationship Management For More Media Placements

Onclusive

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness. Request Demo. Media Outreach Best Practices.

Media 195
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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. It had a recognisable pattern and syntax.

Report 119
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2021 PRedictions: A look at what’s to come for the PR industry

Onclusive

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221
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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

One of your brand’s most valuable resources is your reputation. Download our summary of the full G2 Crowd report here , or request a demo of Onclusive’s solution to learn more about comprehensive media reporting and how it can help your company perform better in every aspect.