Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. SCHEDULE A DEMO. Create a video that starts a conversation.

Social Media 62

Social Media Video How To Media 62

Wadds Inc.

NOVEMBER 11, 2023

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. It had a recognisable pattern and syntax.

Report 119

Report Publicity Training Policies 119

Onclusive

JUNE 9, 2021

Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Discover the most relevant conversations and topics, what’s hot on social media, who is talking about it and where these discussions are happening.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

NewsWhip

AUGUST 4, 2022

The digital world revolves around social media platforms. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors. This gives you authority over your brand reputation. Request a demo today.

Instagram 146

Instagram Brand Branding Hotels 146

Onclusive

MARCH 31, 2021

a PR manager or social media manager) identifies a potential crisis, it is important to know the next steps to take. It’s tempting to ‘go dark’ while you investigate, but how and when you respond to a crisis is crucial to saving your brand’s reputation. Identify who is responsible for listening, and when.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Victorious PR

APRIL 21, 2023

As these industries continue to evolve and gain mainstream attention, having a well-executed PR strategy is essential to establish a positive reputation, position a brand as a thought leader, and create awareness among key stakeholders.

Reputation 52

Reputation Advertising Advertising Education 52

Critical Mention

JANUARY 29, 2021

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. SCHEDULE A DEMO.

Brand 135

Brand Branding How To Radio 135

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives.

Crisis 158

Crisis Reddit Reputation Tools 158

Critical Mention

AUGUST 6, 2020

A good media database provides users with multiple ways to search for contacts by a wide range of details. . Media type. Contact methods; address, email, phone, website, social media. Media is a 24/7/365 endeavor, so any platform you choose should offer support around the clock as well. All-in-One Media Service.

Media 104

Media Radio Local Tools 104

NewsWhip

MARCH 27, 2023

Reputation and branding are natural bedfellows, but it’s likely there will be even more collaboration in the years ahead. Request a demo to learn more about how real-time media monitoring can benefit your comms team. This is only likely to increase as communications, marketing, and insights become more and more intertwined.

Data 148

Data Crisis Corporate Crisis Management 148

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. SCHEDULE A DEMO.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

DECEMBER 20, 2019

Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. Earned media tracking creates opportunities for brands to reach out to customers. SCHEDULE A DEMO. Until next time!

Brand 103

Brand Branding How To Media 103

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. SCHEDULE A DEMO. Who is EKA?

Communications 81

Communications Crisis Communications Media Crisis 81

NewsWhip

NOVEMBER 23, 2021

The output of this work would help brands quantify their earned media campaigns and get hints at their reputation. Media monitoring services were born out of this, providing automated tools that help comms professionals track and analyze media coverage. . When do brands use real time media monitoring?

Media 78

Media Crisis Management Reputation Tools 78

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. SCHEDULE A DEMO.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

OCTOBER 7, 2020

You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Social Awareness. The influence of the internet can make or break your reputation if you are not careful. SCHEDULE A DEMO. Jessica Pickering.

Trends 105

Trends YouTube Tourism Video 105

Critical Mention

OCTOBER 2, 2019

Also, engage and interact with online users that share all types of social media mentions. Monitor Your Online Reputation. It takes 20 years to build a reputation and five minutes to ruin it. Buffett definitely hit the nail on the head with that quote when it comes to maintaining an online reputation.

Sports 80

Sports Hotels Reputation Construction 80

NewsWhip

SEPTEMBER 14, 2023

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. All in all, not a great month for Nike’s reputation. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

Presspage

FEBRUARY 8, 2024

This is where the future of investor communication is headed: Using ESG data to create a story that resonates with investors, while also shaping the reputation that a company holds in the eyes of the public. Request a demo with the Presspage team today - we’d love to show you how our powerful software can help you redefine success.

Report 109

Report Government Financial Trends 109

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. If utilized the right way, you can use the earned media from online news coverage to connect with your audience. SCHEDULE A DEMO. Many communications strategies can lead to business success.

Analysis 105

Analysis Comparison Reputation Radio 105

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content.

Publicity 52

Publicity Training Data Tools 52

Critical Mention

FEBRUARY 27, 2020

You can be on a national TV morning show but without leveraging that media opportunity through social media and brand building strategy the impact will be small. How have you adjusted to the rise of social media in PR in recent years? The rise of social media shortened the lifespan of a new story.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

MAY 17, 2019

In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions. A robust media monitoring tool can help you stay on top of your brand mentions and work with third-parties to drive more traffic to your site. SCHEDULE A DEMO.

B2B 113

B2B Marketing SEO Mobile 113

NewsWhip

NOVEMBER 22, 2022

Failure to do so could result in a mangled brand reputation and a lack of public trust in the company. Earned media has a shelf life where paid can take over, but social media doesn’t stop,” says Quigley. . If you’re interested in seeing how your brand can turn real-time data into insights, request a demo here.

Data 78

Data Analytics Measurement Technology 78

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. SCHEDULE A DEMO. She is heavily followed by fans across the world with 12.2

Brand 87

Brand Branding Instagram YouTube 87

Presspage

MAY 31, 2023

With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative. Traditional methods of storytelling, such as press releases and media relations, are no longer sufficient in engaging with the audience.

Brand 78

Brand Branding Storytelling Software 78

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. Paid and owned media are important, but brands can get tremendous value from disseminating earned media coverage and encouraging others to do the same.

Brand 81

Brand Branding Media Case Study 81

Melissa Agnes

SEPTEMBER 9, 2014

Let me paint you a picture: It’s early morning and your social media monitors catch wind that Twitter is beginning to populate with tweets against your organization. Put the crisis to bed as quickly as possible, while suffering the least amount of negative repercussions to the organization’s reputation and bottom line.

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Critical Mention

OCTOBER 16, 2019

Using a media monitoring platform to track earned media provides golden opportunities to express your business value without having to put all of the work in, because the platform does the work for you. No Access to Earned Media Engagement Metrics. SCHEDULE A DEMO. Priscilla Osorio.

Media 80

Media Analysis Radio Sports 80

Stern + Associates

FEBRUARY 22, 2023

Do not abandon or underestimate the importance of the people and reputation of your company. Get Your Product in Influential Hands While some tech startups may have difficulty “giving away” free trials and demos to dozens, consider allowing a select few influential people in your space to get their hands on your product.

Communications 62

Communications Technology Software Resources 62

Doctor Spin

MARCH 23, 2023

Here goes: Table of Contents Transparency Will Go a Long Way The Different Types of influencer Marketing Why These Distinctions Matter Transparency Will Go a Long Way In today’s world of social media , influencer marketing is a powerful tool for brands to get their message across to a broader audience.

Marketing 52

Marketing Tools Blogging Advertising 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Speaking of showing personality, CEO John Legere of T-Mobile does a video blog each week on social media called “Slow Cooker Sunday” that is, yes, a cooking show. Consistency and quality are key when building a reputation as an industry authority. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

AUGUST 27, 2019

Anybody talking about your organization online is impacting your organization’s reputation in some way. With that said, you should make sure that you create a positive relationship with reporters, influencers, customers or anybody else who references your business across their media. SCHEDULE A DEMO. Critical Mention.

Media 60

Media Sports Radio Newspapers 60

Critical Mention

MAY 17, 2019

In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions. A robust media monitoring tool can help you stay on top of your brand mentions and work with third-parties to drive more traffic to your site. SCHEDULE A DEMO.

B2B 68

B2B Marketing SEO Mobile 68