Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. Ann: Because you can be a great writer without also being a great marketer. Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Critical Mention

OCTOBER 7, 2020

The influence of the internet can make or break your reputation if you are not careful. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Social Awareness. Jessica Pickering.

Trends 105

Trends YouTube Tourism Video 105

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. Sentiment analysis can save a business with a bad reputation by indicating customer dissatisfaction within online news. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in. SCHEDULE A DEMO. Who is EKA?

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

OCTOBER 29, 2019

For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Honesty & Credibility.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

NOVEMBER 22, 2019

Good or bad, every mention is an opportunity to shape your brand’s reputation. Plus, it’s important to share earned media with your organization’s team so that they’re on top of your brand’s reputation too. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

NOVEMBER 5, 2019

Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Track trending organizations and keyword topics to compare your social media marketing strategy to your competitors’. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention.

Social Media 105

Social Media Media Customer Service Radio 105

Presspage

MAY 31, 2023

By being intentional and purposeful in how information is shared, these teams can maximize their impact and maintain control over the narrative surrounding their brand and therefore reputation. Visit one of our (on demand) webinars or book a discovery demo with one of experts.

Brand 78

Brand Branding Storytelling Software 78

Critical Mention

OCTOBER 16, 2019

Unbeknownst to organizations without access to sentiment analysis, not having access to such data can lead them down the route of publishing content that drives customers away from their product. Being able to study sentiment analysis gives businesses the chance to garner a comprehensive understanding of its reputation and audience type.

Media 80

Media Analysis Radio Sports 80

Critical Mention

SEPTEMBER 3, 2019

This is a must because every organization should keep tabs on its positive, neutral and negative mentions to make sure that its reputation is kept afloat. Take a peek into how you can transform your business by testing out our free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. million followers and counting on Instagram.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. Ann: Because you can be a great writer without also being a great marketer. Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

OCTOBER 18, 2019

Plus, solidifying your brand’s message shows social media users that your organization is legitimate and credible because it cares about its reputation across all social platforms. . Once you’ve established your brand across social media, you’re ready to move onto content generation. SCHEDULE A DEMO. Craft Creative Social Posts.

SEO 80

SEO Social Media Strategy Media 80

Critical Mention

JUNE 24, 2018

Believing a source at face value without digging deeper can ultimately harm your company’s reputation and credibility. Even if your company doesn’t have a squeaky-clean record, your PR team can still have an action plan for reputation management. SCHEDULE A DEMO. He terms it “the golden hour of crisis response.”

Crisis 94

Crisis Guidelines Social Media Reputation 94

Critical Mention

APRIL 2, 2019

You’ll see whether your competition has a regular schedule for sending emails, what topics they’re discussing and if they have a reputation for sending out spam emails. SCHEDULE A DEMO. Critical Mention. Know what’s happening as it happens with the help of this all-in-one, real-time media monitoring service.

Analysis 74

Analysis Tools SEO Software 74

Critical Mention

MAY 17, 2019

In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions. SCHEDULE A DEMO.

B2B 68

B2B Marketing SEO Mobile 68

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Critical Mention

SEPTEMBER 13, 2018

With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits. SCHEDULE A DEMO. One emerging trend that we’re already beginning to see is chatbots. Doing what machines can’t will allow PR teams to thrive.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

FEBRUARY 5, 2019

By monitoring trending topics in your industry, you can manage your brand’s reputation. SCHEDULE A DEMO. Competitor analysis helps you fine-tune or even completely revamp your messaging based on the data you collect and may also help with product development.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

OCTOBER 21, 2018

So, try going offline and build relationships with other businesses and start mutually beneficial co-marketing campaigns. SCHEDULE A DEMO. Working with third-party publications is a great way to obtain backlinks. Build your social media platforms.

SEO 74

SEO Strategy Engineering Local 74

Critical Mention

JUNE 24, 2018

Deirdre: I see it evolving as a way to help brands create unique experiences for customers, while at the same time maintaining and protecting the reputation of your company. Today, she shares her knowledge on the influencer marketing landscape. SCHEDULE A DEMO. Q: Where do you see the future of PR heading?

Storytelling 106

Storytelling Technology Course Privacy 106

Critical Mention

MARCH 27, 2019

You can also use these metrics as a crisis management tool to prevent or mitigate a communications crisis and protect your brand’s reputation and credibility. As a writer, she sees her purpose in producing and sharing relevant content with people who are willing to expand their knowledge base and learn something new for themselves.

Strategy 61

Strategy Marketing SEO Social Media 61

Critical Mention

SEPTEMBER 10, 2019

With that said, your online presence plays an incredible role in your organization’s reputation. Maintaining a successful online reputation can boost credibility and increase sales. We have put together five different ways you can improve your online reputation so you can help grow your brand. Monitor your Online Reputation.

Reputation 60

Reputation Case Study Mobile eBook 60

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR is the guardian of your brand equity and reputation.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

MARCH 1, 2022

Does reputation top profit? A survey of 1,000 c-level executives by Signal AI suggests “72% of business leaders see reputation as a stronger driver of business performance than margin in the next five years.” You can’t buy milk or eggs with a pound of reputation. The organization switched from Cision according to the write-up.

Software 119

Software Case Study Advertising Advertising 119

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Demo Everything Most tools provide free trials or demos. Whenever possible, take advantage of these.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Demo Everything Most tools provide free trials or demos. Whenever possible, take advantage of these.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

SEPTEMBER 21, 2018

This seems like a paradox: if they have a reputation of being glued to their phones, why are they ignoring online ads? SCHEDULE A DEMO. In contrast, out of the 35% of millennials in the workforce (the largest generation in the U.S. workforce and America’s largest generation overall), 50% of them ignore digital ads.

Advertising 84

Advertising Advertising Privacy Analytics 84

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. We meet up fortnightly to demo what we’ve been working on & what we’ve learnt. An all round nice guy. Email is killing me.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Marketing be nimble. We’ve all had a chance to conduct the Great Coronavirus content marketing experiment. Content marketing will make your events better.

Marketing 168

Marketing Employee Content Marketing Training 168

Marketwired

FEBRUARY 23, 2016

It’s time to let go of vanity metrics that don’t map to business objectives and tarnish PR’s reputation. social shares, blog sign ups, whitepaper downloads, demo requests). social shares, blog sign ups, whitepaper downloads, demo requests). Setting up specific Goals in GA can do this.

Tools 125

Tools Analytics Software B2C 125