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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.

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How to Conduct Skype and Facebook Live Interviews with the Media

Critical Mention

With news media resources continuing to shrink, news organizations find that interviews through social media save valuable time and resources. It can also provide a sense of immediacy during an ongoing media event. So, being a pro at social media interviews can significantly increase your brand mentions. SCHEDULE A DEMO.

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PR Trends to be Aware of for 2021

Critical Mention

Facebook recently announced its push to try to prioritize videos in their algorithm to promote more “ meaningful interactions. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. SCHEDULE A DEMO. Here are four PR trends to consider for 2021: 1.

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Why Earned Media is More Important Than Ever

Critical Mention

This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck. People have shifted to social media communication on sites like Twitter and Facebook. SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.

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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO. Influencer Type. Krushan Bari.

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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. SCHEDULE A DEMO.

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PR Pros: What to Expect in Q4

Critical Mention

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica Pickering.

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