Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. Paid Social: Cliff Notes to 3 Social Media Studies.

Study 137

Study Media Relations Media Measurement 137

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. How to Generate Media Referenceable B2B Customers with a Blog. Media Relations Ends; Content Marketing Begins. Maybe he didn’t like the commentary. I don’t know.

Media Relations 72

Media Relations Media Content Marketing Corporate 72

Communications Conversations

AUGUST 11, 2017

Mainstream media still dominated the landscape. And Facebook wasn’t even a thought in Zuck’s mind. In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. Consider the facts: FACT: Mainstream media reach continues to wane. Smart phones weren’t even a thing yet.

Media Relations 87

Media Relations Media Local Leadership 87

5W PR

MAY 9, 2019

Perhaps this is why many firms prefer to advertise on Facebook: the platform offers a host of options for audience targeting. One brilliant tool is Facebook Custom Audiences. As long as your customers use the same contact information with Facebook, you’ll be able to target them. Website Traffic.

Facebook 68

Facebook Advertising Advertising Mobile 68

Melissa Agnes

JANUARY 25, 2015

Within this episode of The Crisis Intelligence Podcast, Tom Iovino and I discuss the value of media relations for crisis preparedness and provide some best practices for developing mutually beneficial relationships with reporters, bloggers and journalists. The benefits that media relations offer as a crisis preparedness strategy.

Media Relations 100

Media Relations Crisis Media Crisis Management 100

Marketwired

JANUARY 8, 2016

Once there is an e-coli outbreak, scandal, or a transgression by a professional athlete, Twitter and Facebook end up as the place to get news and information. This makes media relations that much more important in the 21 st century. Breaking news hits social networks like an unstoppable freight train.

Media Relations 100

Media Relations Media Crisis Pitching 100

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

Critical Mention

MARCH 20, 2019

With news media resources continuing to shrink, news organizations find that interviews through social media save valuable time and resources. It can also provide a sense of immediacy during an ongoing media event. So, being a pro at social media interviews can significantly increase your brand mentions. SCHEDULE A DEMO.

Skype 72

Skype Interviews Facebook How To 72

Garrett Public Relations

OCTOBER 5, 2018

This week, we have Facebook, Tesla and GE, all major entities which find themselves in the midst of chaos, as well as Oregon winemakers who face an unprecedented crisis. Facebook This started last Friday, so it was too late to […]. Another week – and more brands in crisis. Which brands will excel in crisis management?

Facebook 62

Facebook Crisis Crisis Management Brand 62

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Prohibition

NOVEMBER 23, 2018

The simple fact is, is that PR doesn’t just create positive sentiment for a brand, it creates engaging, creative and strategic content, which in turn can be marketing through media relations, social media, PPC etc. PRs need to think about this in a broader sense, consider this – ‘what media is my audience accessing?’.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Garrett Public Relations

OCTOBER 19, 2018

The post PR Crisis of the Week: AT&T, USA Gymnastics and Facebook appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Here we go: AT&T I often joke that since I launched […].

Crisis 68

Crisis Facebook Brand Branding 68

Prohibition

NOVEMBER 23, 2018

The simple fact is, is that PR doesn’t just create positive sentiment for a brand, it creates engaging, creative and strategic content, which in turn can be marketing through media relations, social media, PPC etc. PRs need to think about this in a broader sense, consider this – ‘what media is my audience accessing?’.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Business Wire

MARCH 31, 2021

As part of our recent global media survey, we asked journalists to share their social media platform preferences. While Facebook, Instagram, LinkedIn, Reddit, Snapchat, TikTok, Twitter, and WeChat, among others, made the list, the top three platforms being used are Twitter (76%), LinkedIn (66%), and Facebook (53%).

Survey 267

Survey Social Media Reddit Media 267

Flack's Revenge

DECEMBER 20, 2018

Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations. Why so many disciplines? Face it, embrace it, change is good!

Marketing 244

Marketing Facebook Social Media Community 244

Bad Pitch Blog

JULY 29, 2007

While I poke fun at social networks, Facebook has been a lot of fun and taught me a few things. The experience has inspired me to create a poorly-produced video series called Facebook Confessional. You can see the latest episode above* and I post all of them on my Facebook profile and archive them on YouTube. You can''t anyway.

Facebook 45

Facebook Media Relations Media Film 45

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. And public relations in particular simply doesn’t lend itself to sudden starts and stops. Media relations results can lag activity by three months or more. Dropping proactive media relations can also pose a reputation risk.

Comparison 296

Comparison Advertising Advertising Reputation 296

Bad Pitch Blog

JANUARY 9, 2011

Seek out a reporter on Slideshare, Flickr, YouTube, Facebook, MySpace, LinkedIn or Twitter to learn more about them and connect with them as relevant. Study up on current events…news is media relations jet fuel. Just make sure it’s in context. Do NOT pitch a reporter using these channels unless they specifically request it.

Media Relations 104

Media Relations Social Media Media Pitching 104

Flack's Revenge

OCTOBER 15, 2020

For example, Facebook has a ton of bad press, but the majority of people still have a Facebook account and will continue to use the company’s other platforms like Instagram and WhatsApp. Tesla’s elimination of a PR department is not an indication of a larger industry trend.

Leadership 282

Leadership Social Media Trends Facebook 282

Beyond PR

JULY 18, 2016

5 Tips from Our Media Relations Expert in Brazil. Jana Weigel, PR Newswire’s Director of Media Relations for Latin America, offered some advice to communicators looking for coverage in Brazil. Based on what she sees in her day-to-day interactions with the media, here are tips for communicating with journalists in Brazil.

Media Relations 40

Media Relations Print Media Newspapers 40

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. That fact that 9 in 10 reporters are on Twitter means if media relations is part of your mandate, you need to be on it too.

Twitter 125

Twitter Survey Journalism Social Media 125

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

LinkedIn Stories is similar to Instagram or Facebook stories, allowing users to post an update that will stay live for 24 hours. The story feature makes sense for Instagram and Facebook where you can share real-time updates, but why did LinkedIn feel they needed this feature? . Share professional tips.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. Photo credit: Pixabay.com.

Case Study 28

Case Study Advertising Advertising Media Relations 28

Agility PR Solutions

DECEMBER 16, 2018

Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media relations firm D S Simon Media.

Video 127

Video Trends Brand Branding 127

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 5 Tips for Twitter Effectively in Media Relations.

Social Media 108

Social Media Report Survey Media 108

Ronn Torossian

AUGUST 27, 2018

As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted. Facebook continues to root out bad actors on the platform and very publicly announce their successes, including … READ MORE ».

Twitter 218

Twitter Facebook Consumer Social Media 218

PRSay

DECEMBER 27, 2022

Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook. As media relations professionals, the least we can do is ease their burden. Meanwhile, layoffs are mounting in the tech sector. Illustration credit: topper ].

Trends 114

Trends Pitching Twitter Nonprofit 114

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. And then I’ll give it another refresh by inviting an industry expert to a Facebook live to debate the pros and cons of the topic. Step 4: Amplify Your Content with Media Relations. It’s, by far, the most effective.).

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Yet it may be a mistake to overlook Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

PRSay

AUGUST 9, 2019

2011 — Facebook follower numbers seemed to grow on their own. People were actively looking for Facebook pages to “like.” And Facebook actually showed them your posts! I’m not saying that press release SEO, Facebook pages or Snapchat strategies are bad. Get more media pitching knowledge from Michael Smart here.

Strategy 102

Strategy Newspapers Facebook Google 102

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 92

Media Relations Automotive Media Survey 92

PRSay

DECEMBER 12, 2018

Communications channels have become increasingly saturated, and now, with the backlash against Facebook , we’re even seeing simple user frustration boil over into outright rebellion. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

Strategy 98

Strategy Pitching Film Advertising 98

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic social media reach is dwindling across most platforms. Organic posts on Facebook only reach about 5.5% of brand followers since Facebook’s algorithm decides which posts users see, and in what order. Here are some tips on finding the equilibrium of paid and organic social tactics for your social media strategy.

Social Media 344

Social Media Media B2B Leadership 344

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. Wedding preparations are in the final stages.

Privacy 60

Privacy SEO Pitching Instagram 60

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 160

Social Media Mobile Media Video 160

Cision

SEPTEMBER 25, 2017

At the other extreme, you have erratic social media users who will infrequently use social media except to occasionally promote posts, exclusively on Facebook and Twitter. These journalists spend little time on social media relative to their peers. These users tend not to be involved in digital media.

Journalism 258

Journalism Social Media Study Comparison 258

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

After years in the industry it’s hard not to think of Facebook and Google as the Jason Voorhees and Freddy Kruger of ad tech. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. Behemoths build ‘walled gardens’. It’s frustrating.

Privacy 434

Privacy Case Study Policies Advertising 434