Cision

AUGUST 12, 2016

To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Here’s a few tips we’ve compiled for pitching USA Today. National appeal is the single most important quality in a successful USA Today pitch. Offer access and exclusives.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

Onclusive

JUNE 9, 2021

A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities. Response and reactions of your target audiences tothe activity, e.g. audience attention, recall, understanding of the topic, audience engagement.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Burrelles Fresh Ideas

APRIL 2, 2024

However, many Americans prefer news outlets over social for in-depth information (49%), basic facts about an issue (39%) or event (31%) as well as opinions on it (22%). They are focusing on news content that’s adaptable to broadcast or digital subscriptions and news-based podcast products — which can all be pitched and monitored.

Media 103

Media Radio Print Newspapers 103

Critical Mention

OCTOBER 7, 2020

This year has brought a slew of unprecedented events that have reshaped our society. You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Virtual Events & Live Streaming. SCHEDULE A DEMO.

Trends 105

Trends YouTube Tourism Video 105

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 96

Pitching Print Measurement Report 96

Onclusive

JUNE 21, 2017

Watch the Facebook Live event or scan the session’s top takeaways below. In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter?

Storytelling 329

Storytelling SEO Community Engineering 329

Critical Mention

SEPTEMBER 27, 2019

Attend Networking Events. Plus, networking events are an excellent way to meet potential clients. Industry meetups and networking events are a great way to gain brand exposure. While some events may have a hefty cost, the sales you make at the event can often outweigh your networking expenses. . SCHEDULE A DEMO.

Brand 100

Brand Branding Advertising Advertising 100

Stern + Associates

SEPTEMBER 27, 2023

Marketing Automates Key Functions Sales used to have to spend lots of time on tasks like sending emails, finding contact info, creating collateral, and booking events. This frees up sales to focus on revenue-generating activities like calls, demos and relationship-building. Marketing improves efficiency.

Marketing 62

Marketing Data Groups Strategy 62

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. The event for the company’s public debut was held virtually, which was par for the course in 2020. Vetted” is like HARO or ProfNet with no pitching. Welcome to 2021! PR tech mentions.

Pitching 153

Pitching YouTube Community Company 153

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. For events, you want to reach audiences outside of (and including) your followers.

Social Media 40

Social Media Trade Shows How To Media 40

Critical Mention

APRIL 9, 2020

The lack of physical communication and the shutdown of public speaking events have caused communications professionals to shift their communication strategies from in-person to online. It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle. SCHEDULE A DEMO. Priscilla Osorio.

Healthcare 89

Healthcare Radio Sports Video 89

Flack's Revenge

MARCH 16, 2016

Work-bench Associate Vipin Chamakkla guided the conversation, to help attendees get answers to questions about seed investor “appetites”, pitching preferences, etc. A portfolio example is Replicated , which was on the evening’s demo roster (see the end of this post). What is the best way to pitch seed investors?

Enterprise 120

Enterprise Pitching Software Mobile 120

Flack's Revenge

JANUARY 20, 2016

New York Enterprise Tech Meetup is one of my favorite tech events in the city. You should know the reporter and publication, and tailor the pitch. ” Hackett welcomes pitches, but doesn’t respond to all. Shieber reads emails too: “You never know when the next pitch is going to be a great company.”

How To 120

How To Real Estate Pitching Enterprise 120

Sword and the Script

AUGUST 4, 2020

The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Many PR tech vendors do no t offer web-based demos in preference to a sales demo. c) What makes a great pitch? Registration is required, but the demonstration starts immediately when I tested it.

Media Relations 156

Media Relations Media Print Software 156

Cision

SEPTEMBER 9, 2016

Whether you want people to buy your product, give a donation or attend your event, you need to specify the action you want readers to take. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it. Call to Action.

Infographics 120

Infographics Guidelines Creativity Pitching 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Allow time for lots of demos, if appropriate and make key company spokespeople available at a moment’s notice. Your story will be more likely to stand out in the vast CES ocean of tech talk if you cut the jargon, strip out tired buzzwords, and focus on the human factor when pitching it to media and analysts. Master the message.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. ChatGPT can be an excellent resource for brainstorming, too.

Publicity 52

Publicity Training Data Tools 52

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

This means keeping media lists up to date, drafting pitches, follow-up notes and press releases and organizing all other pertinent information so a tight schedule of targeted outreach is maintained. ” The spokesperson is untested, the product is in beta, or the pitch hasn’t matured.

Local 159

Local Pitching Interviews B2B 159

Cision

OCTOBER 12, 2017

Alex Munson, the newly appointed PR and Events Manager at 505 Games , joins us to discuss video game PR, the burgeoning eSports economy and his upcoming challenges. As an indie game publisher, our PR strategy shifts towards more tailored and targeted pitching vs. blasting news far and wide. How does that affect your PR strategy?

Film 160

Film Video Community Social Media 160

Sword and the Script

JANUARY 17, 2023

Products: media monitoring & reporting, media outreach, short video demo. The company comes at PR from an investor relations and event management perspective, which I believe is in part because it got its start by acquiring assets from Nasdaq. Products: contact management, email distribution, pitch analytics. It’s brilliant.

Technology 93

Technology Software Resources Pitching 93

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Timeliness: Timing is crucial. Breaking news and trending topics can also be leveraged to generate interest.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. For example, a company that sends out a press release for a restaurant’s grand opening should include specific details such as where and when the event is. SCHEDULE A DEMO.

Radio 92

Radio Television Social Media Sports 92

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives. But physical events can only go so far, and they are costly. For B2B companies, an educated customer is like gold. React to news in real time.

B2B 170

B2B Social Media Media Education 170

Bianchi Biz Blog

JUNE 21, 2022

The story was more sympathetic to the driver than most of the other coverage that arose from that event, again, because as former “rookie” driver myself, I had a sense of what he was up against in trying to learn how to be a driver in an industry that offers insufficient support to trainees. Understand the market I write for.

Meeting 87

Meeting Media Chemicals Radio 87

Presspage

AUGUST 9, 2023

Journalists and investors get bombarded with messages, news and pitches. Your business relationships with investors and journalists has moved beyond grabbing a drink after an event - that's not to say this isn't effective. Book a personalized demo now. The question is, how do you stand out in an already saturated space?

Strategy 78

Strategy Technology Tools Government 78

Shift Communications

JANUARY 4, 2017

New products are getting harder and harder to pitch. Maybe even every hour… And when you’re a reporter that gets inundated with pitches for B2B tech products they all start to sound the same, or it’s really difficult to understand exactly what is different about this new version of the product vs. the older version.

Product Launch 74

Product Launch Pitching B2B Analytics 74

Critical Mention

JANUARY 8, 2019

Develop your own pitch style. Journalists receive up to 50 pitches per day, so having a unique press release that shows you researched the journalist, publication and previous topics they have covered is essential to giving you a shot at getting your news published. And remember, a journalist liking your pitch is just the first step.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

They’re useful for story pitching, new product research, and new perspectives from industry leaders. In addition to information on over 100,000 companies from Alibaba to Xiaomi, the site cross-references data to help craft expert commentary, industry reports, interview prep and new business pitches. Crunchbase. Wirecutter.

Blogging 136

Blogging B2B Technology Pitching 136

Critical Mention

JULY 11, 2018

Simply put, this proposed event is a brilliant idea that PR pros can learn from and emulate in the future. Below are some elements of PR strategy that can be taken from this event and applied to your own campaigns: Engage influencers. But it also highlights the way that influencers add “juice” to an event or PR campaign.

Strategy 61

Strategy Pitching Financial Examples 61

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. What are the biggest pitching mistakes brands make? Talk to them even when you’re not trying to pitch them. That’s a great question. Take them to coffee.

Television 120

Television Public Affairs Pitching Healthcare 120

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

PR Fuel

JULY 14, 2021

Start by creating a list of events and accomplishments that have occurred in the past six months. Maybe you want to add a product demo video or trailer for an upcoming event. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Keep your pitch email short and sweet.

Writing 73

Writing How To Media Guidelines 73

OnePitch

MAY 12, 2022

Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Any type of generic email pitch that goes to multiple people means nobody feels the need to individually handle it. It’s never too late.

Strategy 52

Strategy Interviews Pitching Energy 52

Critical Mention

JULY 24, 2018

Companies tend to emphasize PR when they’re launching their brand, unveiling a new product or reaching a business milestone — but how about after the dust settles on these events? As we mentioned, a good PR strategy doesn’t end with one major event. SCHEDULE A DEMO. Shoot for the top publications.

Marketing 76

Marketing Measurement Financial Analytics 76

Critical Mention

DECEMBER 10, 2018

This is not a time to make a pitch or sell an idea. You can launch special promotions together or be a part of their events. SCHEDULE A DEMO. Let your media contacts know you value your relationships with them by sending an online holiday greeting card. Remember to keep it sweet and to the point.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Sword and the Script

JUNE 27, 2023

attempts in the SDR sequence If you’ve ever filled out a registration form to download content, chances are you received a follow-up email or call asking for a meeting or pitching a demo. A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6

B2B 81

B2B Marketing Survey Groups 81