ImPRessions - Crenshaw Communications

JUNE 30, 2021

But for familiar media contacts, knowing their interests and thoughts on major topics can expedite media opportunities. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. Interact on social media.

Media 333

Media Pitching Report B2B 333

PR in High Definition

MARCH 26, 2020

This means that PRs must be strategic about what and how they’re pitching to journalists, for example, only mentioning coronavirus if it’s really relevant and being sure to pitch journalists at the right time – Dan mentioned that PRs should pitch non-coronavirus stories to him as early as possible in the day.

Media Relations 83

Media Relations Media Newspapers Print 83

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Pitch a story about how the world is ending.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? Definitely not. Watch the webinar on demand!

Pitching 120

Pitching Twitter Report Analytics 120

Flack's Revenge

DECEMBER 15, 2015

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. I am new to this meetup but will definitely be coming back, as I am extremely interested in PR innovation. Also, any forum dedicated to improving pitching is a great one, in my book.

Pitching 120

Pitching Data Report Brand 120

PR 20/20

JUNE 23, 2015

Pitching is an art. It takes time, research, and flexibility to pull off a great media relations strategy. While there’s no “fool proof” plan to secure media coverage (if there is, I definitely would like to know), there are ways to improve your current processes. The secret is to pitch smarter , not harder.

Media Relations 40

Media Relations Pitching Media Strategy 40

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? Why bother? PR is about getting hits.

Agency 353

Agency Interviews Pitching Retail 353

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. To be sure, it was a good pitch, but so were the others.

Pitching 112

Pitching Media Relations Survey Advertising 112

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media.

SEO 333

SEO Analysis Meeting Travel 333

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Media Relations.

Publicity 225

Publicity Marketing YouTube Video 225

5W PR

JANUARY 1, 2019

Everyday journalists are inundated with pitches from business owners and PR professionals looking to get their products and services features in an article. They are fighting for a spot in the limelight because media exposure is a great way to introduce your product or service to the public. Understand what the journalist writes about.

Pitching 60

Pitching Sports Writing Examples 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Can we have the questions in advance?”. Your job is done, right?

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing. So, there’s not a one-size fits all approach to PR or media relations.

Media 310

Media Retail B2B Journalism 310

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Shift Communications

APRIL 20, 2018

For PR people, the definition of “relationship” is broad and can include meeting for drinks, discussions on social channels, chit chat about life before an interview, or always delivering on promises, like sources. It’s critical to stand apart from the noise. The conversation was a good reminder about how to do that. Amanda Munroe.

B2B 68

B2B Pitching Policies Resources 68

ImPRessions - Crenshaw Communications

AUGUST 31, 2020

Good relations with reporters and producers usually means your pitch will get a hearing at the very least. Connecting with journalists on social media is also a less formal — but definitely effective — way to get their attention before sending them a formal pitch on email. Be yourself.

Pitching 208

Pitching Report Social Media Meeting 208

Bad Pitch Blog

JANUARY 9, 2011

In 2007, I wrote a post called " Ready to Pitch a Blog? Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. Everyone wants to know the secret formula to pitching blogs. The secret is it takes more than pitching. The secret is it takes more than pitching.

Media Relations 104

Media Relations Social Media Media Pitching 104

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. She did review it and ended up writing about it too.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. Our job is to educate them in advance about what media need and want. Flag challenges that could impede success.

Publicity 334

Publicity How To Agency Product Launch 334

Shift Communications

JULY 1, 2015

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out. If not, you’ll definitely want to create that first.

Twitter 60

Twitter Pitching How To Media 60

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Doctor Spin

OCTOBER 16, 2023

Owning the Definition: Digital PR Capabilities Digital PR capabilities (click to enlarge) Digital PR Capabilities As digital PR specialists, we must champion a comprehensive understanding of digital PR and educate our clients, colleagues, and the public about our discipline’s true scope and value.

Digital PR 83

Digital PR SEO Engineering eBook 83

Landis PR

JULY 31, 2023

AI can speed up tedious tasks If you hate pulling monthly reports or need a faster way to turn your bullet points and ideas into a polished pitch or press release, AI could be the answer. It can help you generate press releases from keywords or headlines—and even aggregate a list of journalists who might be interested in your pitch.

Communications 97

Communications Marketing Pitching Technology 97

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences. Or just ask.

Journalism 206

Journalism Trends Social Media Pitching 206

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s true.

Automotive 91

Automotive Interviews Technology Mobile 91

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years. For those plying the lost art of media relations (i.e.,

Pitching 43

Pitching Journalism Tools Agency 43

Communications Conversations

SEPTEMBER 26, 2019

A couple weeks ago, I made a post on LinkedIn lamenting that the media relations game has gotten a lot harder over the last few years. Most top-tier reporters receive 100, 250 or 500 pitches a week for an average of 5 story spots (Fractl). The sentiment seems to be, “the media relations game drove me out of PR.”

Marketing 68

Marketing LinkedIn Media Relations Pitching 68

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Bianchi Biz Blog

JUNE 19, 2023

It’s an instance of history not repeating itself, but definitely rhyming. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. At Transport Topics, the sweet spot to send your pitch email is about a month before the actual editorial calendar date. A space to watch, for sure.

Transportation 93

Transportation Meeting Media Newspapers 93

Solo PR Pro

DECEMBER 12, 2023

This year in PR definitely had all the seasons and a few freak occurrences to balance it all out. Clouds, fog and tears in Media Relations To say that the media landscape has changed is an understatement. Even when the forecast is bright and clear, we plan for rain, fog, tornadoes and volcanoes.

Policies 68

Policies Creativity Internal International 68

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. And I think it would be great for communicators and people in media relations to be mindful of that as well.

Journalism 211

Journalism Report Interviews Meeting 211

PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. media relations) PR agency, an SEO agency or an influencer relations agency – but when you only have the budget for one of them, the temptation is to invite all three to pitch. Before the game.

Agency 48

Agency Pitching SEO Comparison 48

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations. I definitely avoid scheduling meetings on Mondays or Fridays because *shudder* Mondays.

Meeting 98

Meeting Writing Pitching Case Study 98

Bad Pitch Blog

MARCH 25, 2010

Media relations gets a bad reputation in our industry. It''s because so many PR professionals are taught media relations so quickly/poorly/cursorily -- if at all -- that many probably suck at it. As a result, they hate media relations and as they rise in the ranks they''re inspired to cast it aside.

Media Relations 41

Media Relations Media Pitching Web 41

PR Insiders

AUGUST 26, 2021

Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response? You don’t want to become a pest, but you definitely want to check in with them. Your pitch could have become lost in their clutter of email. And if so, how long should you wait? After all, who knows?

Survey 78

Survey Pitching Newspapers Software 78