Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR Insiders

AUGUST 26, 2021

Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response? You don’t want to become a pest, but you definitely want to check in with them. Your pitch could have become lost in their clutter of email. And if so, how long should you wait? After all, who knows?

Survey 78

Survey Pitching Newspapers Software 78

Newsfile

FEBRUARY 28, 2024

It expresses an opinion on a specific topic and appears in newspapers or online publications. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ? It’s essential to tailor pitches to each outlet and build relationships.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible. Journalists are stretched….

Media Relations 83

Media Relations Media Newspapers Print 83

Cision

JANUARY 28, 2016

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Pitching a client’s story to a reporter is often the same as writing one, only on this side of things my clients and I have a vested interest in how the story is told.

Journalism 120

Journalism Newspapers Writing Report 120

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I definitely avoid scheduling meetings on Mondays or Fridays because *shudder* Mondays. Here’s how I could control those slots.

Meeting 98

Meeting Writing Pitching Case Study 98

Communications Conversations

SEPTEMBER 10, 2019

In fact, time spent with newspapers is now down to 11 minutes a day (while time with digital sits at 6 hours and 35 minutes). In my client work, I’ve researched, pitched and worked with many NextGen outlets over the last few years. I want to be in the Wall Street Journal. I want to be on The Today Show!

How To 79

How To Media YouTube Twitter 79

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. Definitely. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on.

Social Media 49

Social Media Newspapers Media Pitching 49

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high. Definitely not.

Media 54

Media Newspapers Journalism Video 54

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Mora Communications

NOVEMBER 28, 2017

When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . For example, your story might be a good fit he Wall Street Journal, Elle magazine and your local newspaper, but you definitely don’t want to pitch each of those the same story in the same way. Don’t sell.

Pitching 40

Pitching Newspapers Meeting Journalism 40

Cision

APRIL 27, 2016

Everything is much more data- and insights-driven, and the definition of influence is changing. I would recommend taking broadcast, oral communications and general newswriting classes in college, writing for your college newspaper, having a position on your PRSSA council and getting a summer internship at one of the major PR firms. .

Real Estate 120

Real Estate Television Technology Agency 120

The Hoffman Agency

FEBRUARY 1, 2021

It also involves us as PR professionals knowing the particular journalist we’re pitching it to — what’s their passion area and what are they focusing on right now? Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.”

Publicity 36

Publicity How To Agency Pitching 36

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Because of the inherent risks outlined above, the impact of deepfakes on how the media works could be significant.

Media 74

Media Viral Video Newspapers 74

Bad Pitch Blog

OCTOBER 1, 2009

Praise and admiration go a long way, so it’s definitely your job to compliment while proving your point. Either they freely defer to those that handle PR, or they aimlessly fire off requests without realizing that their suggestions won’t hold up to the scrutiny of a newspaper editor. Seize the day boys. Make your lives extraordinary.”

Newspapers 41

Newspapers Pitching Education Report 41

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. One day, a big American petroleum company came, and they invited me for a pitch in public relations. A PR expert opens a newspaper and reads a bad story about a client. Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. Paid media refers to any type of media that is paid for, such as advertising.

Interviews 99

Interviews Publicity Technology Social Media 99

Journalistics

SEPTEMBER 9, 2021

For three years I worked at The Oregonian —a top 25 newspaper. Having been on the “inside”, and now working in a PR role, I feel I am better prepared to successfully pitch a story on behalf of my clients. press releases, pitches, etc.). While there, I saw a major news break: September 11, U.S.

Report 52

Report Newspapers Pitching Writing 52

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. Probably overcoming a misguided definition of success.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

JANUARY 17, 2023

I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. I’d definitely put them on the shortlist. Prezly (Belgium).

Technology 93

Technology Software Resources Pitching 93

Communications Conversations

DECEMBER 15, 2016

She’s definitely unique. My elevator pitch is always changing, and that’s because no two days are the same here. Plus, I definitely have the personality type where I can’t just sit on the sidelines; I am always looking to do more. In fact, there are a lot of Millennials like Madeline Strachota. What do I do?

Social Media 60

Social Media Data Measurement Analytics 60

Cision

MARCH 14, 2016

When no media outlet wanted to run the story when Clayton initially pitched it, he and his team published it on Microsoft’s owned media channels, helping change Microsoft’s perception and increase sales. Poor images won’t get picked-up on covers of big newspapers.”. So, how do you do this with your brand? Sell your brand.

Storytelling 120

Storytelling Skype Energy Software 120

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. 5 Tips for the Perfect Elevator Pitch. One of the most tried and true press release formats is the list. Lists just work. Don’t take my word for it. Just look around!

Writing 40

Writing Resources Web Newspapers 40

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? How we’re going to fund it, what it’s going to mean, what the definition of infrastructure is. You have to be able to prioritize starting every strategy with insights and analytics.

Data 78

Data Media Analytics Energy 78

PR Fuel

SEPTEMBER 4, 2018

But like the saying goes, “The definition of insanity is doing the same thing over and over while expecting a different result.”. Think of the last time you pitched to somebody in person. Show them a bad press release next to a typical story from a newspaper or magazine they’re targeting. Simple, Simple, Simple .

Writing 45

Writing Report Education Company 45

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. It’s definitely a big change. There’s a challenge because we have to put out 7 newspapers a week.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

5W PR

JANUARY 21, 2020

One thing that really stood out to me was a lead generation tactic that their crisis department leveraged…Newspapers. They told us that every morning they would read the newspaper to try and locate any “hot” stories that they could try and go after. media landscape differs from that in the U.S. – and how it’s similar. media landscapes.

Travel 88

Travel Groups Real Estate Newspapers 88

The Proactive Report

SEPTEMBER 17, 2014

In the past, circulation figures included the concept that any magazine or newspaper was usually read by 2 or 3 people beyond the subscriber or buyer. You do need accurate reach and influence scores to make a list of good bloggers or news sites to pitch, but remember to take it a step further.

Measurement 113

Measurement Tools Newspapers Blogging 113

Flack's Revenge

JULY 25, 2014

Heather Yaxley recalled a discussion at an industry event: Ian Burrell (Assistant Editor and Media Editor of The Independent newspaper) argued that a problem for PR is that it doesn’t own its public profile and lets this be defined instead by journalists and those we deem aren’t representative of our industry.

Education 120

Education Advertising Advertising Newspapers 120

Sword and the Script

JUNE 11, 2016

It isn’t introducing any new, original thoughts, nor is it establishing the writer as a foremost expert on the subject, and it definitely isn’t revolutionizing the way people think about a particular topic or industry.”. The gatekeepers are no longer the editors and reporters of magazines and newspapers. The brand is the gatekeeper.

Blogging 60

Blogging Marketing SEO Content Marketing 60

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. The local newspaper in New Orleans, they furloughed about 10% of their staff immediately.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. Ideation just means pitching or brainstorming. ” Ideation. Sometimes marketers use a ten dollar word when a ten cent word will do.

Content Marketing 111

Content Marketing Marketing Media SEO 111