Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Some columns are merely Q&A, and a press release or pitch may not be useful.

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Pitching Newspapers How To Knowledge Base 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

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Writing LinkedIn Social Media SEO 310

Remote PR Jobs

SEPTEMBER 25, 2023

Try launching lookalike campaigns from traffic generated from an article you pitched. While this shouldn’t be why you reach out for press coverage, it is definitely a nice bonus when a prominent site links to yours. Your goal when pitching should be to bring value to the reader. Improve your SEO. Aim for the grand slam.

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Publicity Marketing Pitching Google 100

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

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Pitching Writing Film How To 83

5W PR

JANUARY 1, 2019

Everyday journalists are inundated with pitches from business owners and PR professionals looking to get their products and services features in an article. However, of the many pitches that journalists receive only a selected few make it onto the pages of their media outlet. Understand what the journalist writes about.

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Pitching Sports Writing Examples 60

Ishmael's Corner

SEPTEMBER 28, 2014

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. PR people who by definition know something about “spreading the word” can play a role in helping the journalist meet those pesky performance metrics.

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Pitching Survey Storytelling Newspapers 146

Marketwired

DECEMBER 8, 2015

Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Don’t tweet publically at a reporter asking them if they have seen your news or if they are interested in writing a story – it’s a public platform and reporters follow reporters.

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Pitching Report Media Writing 100

OnePitch

OCTOBER 25, 2022

It’s also important to mention that although Crypto is not his main focus, it’s definitely still part of his beat. During the episode, Nate talks about his shift in coverage for Quartz vs CoinDesk, the specifics and importance of data that he looks for in pitches, the proper timeline for embargoes, and more.

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Pitching Data Government Film 89

Axia PR

OCTOBER 14, 2020

A simplified definition of PR. The next day, you may be conducting research and sending out media pitches. And the day after that, you might be writing a news release and creating social media content. What is public relations? I get asked this question all the time. One day, you might be in a series of meetings with clients.

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Publicity Pitching Meeting Writing 109

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I definitely think that it is. Is it interesting to get pitches?

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Pitching Journalism Video Advertising 174

Bianchi Biz Blog

JUNE 19, 2023

It’s an instance of history not repeating itself, but definitely rhyming. I fell in love with writing when I was in sixth grade. We would walk to the school library, select a book, then write a report. At my desk, I just stared at the picture and started writing. Get to know the editors you pitch to.

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Transportation Meeting Media Newspapers 93

OnePitch

SEPTEMBER 20, 2022

During the episode, Lisa breaks down her beat at Protocol, talks about the change in climate news coverage over the last 10 years, her process for reviewing & saving pitches, and more. . 00:02:02] BB: And what’s going on inside that industry, definitely important, and specifically climate. Her Inbox & Pitches. [00:07:18]

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Agriculture Pitching Interviews Technology 77

PRSay

NOVEMBER 8, 2023

Number one is writing. But we forget how important writing is, whether it’s an email, a press release or a pitch. When I look for a mentor, or if someone’s looking for a mentor, it’s definitely a person who is transparent. Does it help us with writing? What’s an essential skill that communications pros need today?

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Creativity Writing Agency Internal 77

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions.

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Brand Branding Pitching Industry 364

OnePitch

NOVEMBER 29, 2022

During the episode, Bailey sheds light on the importance of keywords in pitches, why embargoes result in better quality stories, the right amount of time one should wait before sending her a follow-up, and more. Her Inbox & Pitches. [00:02:37] Or do you folder stuff, pitches specifically? [00:03:16] Good to see.

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Pitching Travel Writing Report 78

OnePitch

AUGUST 16, 2022

During the episode, Blake shares his love of writing, his recommendation for building a working relationship together, his honest opinion on embargoes, and lots more. His Thoughts on Pitches. ? ? ? ? ? ? ? ? ? ? ? ?. [00:06:59] Must-have elements of a good pitch are why it matters outside of like your company or to the wider world?

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Pitching Government Writing Report 85

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. Also, we’ll write a lot of articles using survey data. Why did I write about that? Why did I write about that?

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Survey Pitching Technology Writing 79

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

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B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. To improve writing. Bad Pitch Blog.

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Blogging Pitching Fashion Sports 159

The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. Fake news hurts PR by lessening trust in all media. “The

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Government Digital PR Report LinkedIn 214

OnePitch

SEPTEMBER 6, 2022

During the episode, Ben talks about why he’s working with familiar sources, the correlation between subject lines and headlines, advice for tying your pitch to recent stories, and more. His Inbox & Pitches. [00:03:47] Then there’s, as you might expect, a ton of pitches. [00:04:16] His Pitching Preferences. [00:07:55]

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PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So I don’t have a spare 30-40 minutes during the day to sit down and do a meet-and-greet via Zoom. Get used to competing with COVID.

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Journalism Report Interviews Meeting 211

OnePitch

SEPTEMBER 13, 2022

During the episode, Max gives us the scoop on his pitching preferences, why it’s better to talk with a reporter or editor before you pitch them, what constitutes embargoed news, and more. His Inbox & Pitches. [00:03:13] How is it in your inbox, specifically with pitches? [00:03:29] 00:03:13] BB: Yes.

Company 84

Company Pitching Report YouTube 84

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. if I can help it. Michelle Kane, VoiceMatters, LLC.

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Meeting Writing Pitching Case Study 98

Shift Communications

JULY 1, 2015

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out. If not, you’ll definitely want to create that first. Timeliness is imperative.

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Twitter Pitching How To Media 60

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? The definition of link “quality” is that it’s on a page that provides Helpful Content. Other versions of this have included definitional queries and “types of” or “trends” keywords. Creating content for users, not search engines.

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System Google Policies Guidelines 62

OnePitch

JULY 5, 2022

During the episode, Melissa shares an example of a real pitch that led to her attending an event, explains how her inbox contributes to the stories she writes, her top 3 pitching preferences, and more. Her Pitching Requests. [00:10:02] Three elements to a pitch that you want to see, Melissa, what would they be?

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Pitching System Video Meeting 98

PR Insiders

AUGUST 26, 2021

Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response? You don’t want to become a pest, but you definitely want to check in with them. Your pitch could have become lost in their clutter of email. And if so, how long should you wait? After all, who knows?

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Survey Pitching Newspapers Software 78

David PR Group

JANUARY 12, 2017

or “Why did you write it?” When I tell them that my book was published by a traditional publisher that paid me to write it, I generally get an “Oh, really?” I’m here to tell you that getting a traditional publishing deal to write a business book is absolutely possible, and I’m not diminishing self-publishing in the least.

Writing 40

Writing Reputation Social Media Education 40

The Hoffman Agency

FEBRUARY 4, 2021

In the last four months, my perception of PR has definitely changed. I’ve learned that writing social media content is not as easy as it seems. A piece of writing can always be improved, but sometimes it’s best to move on. A piece of writing can always be improved, but sometimes it’s best to move on.

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B2C Pitching Writing Internal 41

OnePitch

JULY 26, 2022

During the episode, Karla talks about working both at an agency and being a freelance writer, how you can make your pitch stand out in her inbox, how to best time your pitches for her coverage, and more. Her Pitching Requests. [00:05:44] That really gets me to open it because at least I know who they’re pitching.

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Pitching Writing Creativity Fashion 52

PRSay

OCTOBER 6, 2021

As for his definition of a global brand strategist: “I overthink things for a long time to help simplify them for others,” and “my process is to talk to as many humans as possible and make sure that I am their voice in the room. Cut your teeth at a big agency, and hone your craft at a small agency,” he said. Start with the press release.

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Agency Creativity Brand Branding 147

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content.

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Content Marketing Marketing Pitching Survey 87

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media. The Earned Media Domino Effect.

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Media Relations Newspapers Measurement Social Media 331

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ? Technical Aspects of PR 15.

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Viral Crisis Communications SEO Reputation 52

OnePitch

MAY 17, 2022

During the episode, Margo shares more about her role at Capital B, the various types of pitches in her inbox, sources she’s looking to connect with, and more. Her Thoughts on Pitches. ? ? ? ? ? ? ? ? ?. [00:07:14] What are you looking for in a good pitch, one that you’re like, “Yes, let me respond.”. [00:07:38]

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Pitching Local Film Report 52

Buzzstream

NOVEMBER 28, 2023

Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content.

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How To Google SEO Pitching 62