PR in High Definition

MARCH 26, 2020

The post Media relations in the wake of COVID-19 appeared first on Firefly Communications. We’re currently living through history and as communicators, our role is vital. As every day brings in new information that we need to digest, let’s remember to keep on doing what we do best whilst being mindful about the circumstances.

Media Relations 83

Media Relations Media Newspapers Print 83

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Earning their attention. The post Building a perfect pitch? The story is in the data appeared first on Onclusive.

Pitching 370

Pitching Data Privacy Writing 370

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. I keep wincing after every sentence I write.

Media Relations 60

Media Relations Media Newspapers Print 60

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We know what makes the perfect pitch.

Report 361

Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing. So, there’s not a one-size fits all approach to PR or media relations.

Media 310

Media Retail B2B Journalism 310

PR 20/20

JUNE 23, 2015

It takes time, research, and flexibility to pull off a great media relations strategy. While there’s no “fool proof” plan to secure media coverage (if there is, I definitely would like to know), there are ways to improve your current processes. So, how can you secure earned media coverage in targeted publications?

Media Relations 40

Media Relations Pitching Media Strategy 40

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Building better media relations means making reporters’ lives easier. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. . Interact on social media.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. Brainstorms are by definition collaborative, so a resolution to participate is a good one. .

Writing 310

Writing LinkedIn Social Media SEO 310

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Bad Pitch Blog

JANUARY 9, 2011

Study up on current events…news is media relations jet fuel. Well as the definition of a media outlet morphs, so must our approach to engaging with them. Do NOT pitch a reporter using these channels unless they specifically request it. That''s just skeevy. Does this read like a lot of work?

Media Relations 104

Media Relations Social Media Media Pitching 104

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. In my second contribution, PR Primer for (Social) Networking , I referenced the definition as follows: Building positive organization-stakeholder relationships. I plan to do a second post regarding the revised definition.

Construction 40

Construction Internal International SEO 40

Wadds Inc.

JANUARY 22, 2023

Public relations is a professional discipline built on a series of paradoxes. There are five situations that lead to management calling on public relations support: crisis, ethics, credibility, media issues, and leadership. Therein is the reason that public relations was elevated as a function during COVID-19.

Publicity 122

Publicity Case Study Study Ethics 122

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. Flag challenges that could impede success.

Publicity 334

Publicity How To Agency Product Launch 334

Wadds Inc.

JANUARY 11, 2023

It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. A definition of public relations generated by artificial intelligence. More nuanced topics such as the impact of public relations on misinformation or climate change are challenging.

Publicity 98

Publicity Wikipedia Marketing Training 98

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones.

SEO 333

SEO Analysis Meeting Travel 333

Melissa Agnes

OCTOBER 14, 2014

Not to mention how savvy Erik is when it comes to real-time communication, social media, media relations and all the other parts of his critically important job. If you happen to be in this boat, I highly recommend having your PIOs follow Erik because he’s definitely leading the way as an example to follow.

Travel 263

Travel Crisis Twitter Tools 263

Doctor Spin

OCTOBER 16, 2023

Owning the Definition: Digital PR Capabilities Digital PR capabilities (click to enlarge) Digital PR Capabilities As digital PR specialists, we must champion a comprehensive understanding of digital PR and educate our clients, colleagues, and the public about our discipline’s true scope and value.

Digital PR 83

Digital PR SEO Engineering eBook 83

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. Paid media fuels earned media. That definitely does happen in PR. Paid media for earned media purposes. When asked “Why?”

Pitching 111

Pitching Media Relations Survey Advertising 111

Bad Pitch Blog

MARCH 25, 2010

Media relations gets a bad reputation in our industry. It''s because so many PR professionals are taught media relations so quickly/poorly/cursorily -- if at all -- that many probably suck at it. As a result, they hate media relations and as they rise in the ranks they''re inspired to cast it aside.

Media Relations 41

Media Relations Media Pitching Web 41

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. PR News Conferences. Dates/Locations: Varies. Date/Location: Fall 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Wadds Inc.

MARCH 28, 2023

Public relations is a relatively young profession. A formal definition isn’t something that industry associations, let alone practitioners, are able to agree upon. We use alternative phrases to to create clear space from the negative reputation associated with public relations as misinformation and spin.

Publicity 52

Publicity Corporate Reputation Internal 52

PRSay

NOVEMBER 8, 2022

When I was director of media relations in the Reagan White House in 1983 and 1984, the correspondence unit had a standing assignment to find letters the president could use to help illustrate issues of interest. The executive could then discuss different possible scenarios for the future that are not definitive or mutually exclusive.

Comparison 129

Comparison Twitter Newspapers Communications 129

Prohibition

NOVEMBER 8, 2021

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Here’s what we’re after: We’re looking for someone with at least 2-3 year’s PR experience, with a definite interest in all things PR and social media.

Crisis Management 62

Crisis Management Agency Crisis Social Media 62

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Definitely take a little extra time to connect with the reporter during the call. Again, a good briefing doc will summarize (and link) the reporter’s most recent, relevant articles and include relevant background for the upcoming interview’s topic. Beware lengthy tangents.

Interviews 322

Interviews Media Media Training Meeting 322

Solo PR Pro

DECEMBER 12, 2023

This year in PR definitely had all the seasons and a few freak occurrences to balance it all out. Clouds, fog and tears in Media Relations To say that the media landscape has changed is an understatement. Even when the forecast is bright and clear, we plan for rain, fog, tornadoes and volcanoes.

Policies 68

Policies Creativity Internal International 68

Beyond PR

JULY 20, 2016

The definition of newsworthiness has changed. What a top-tier media point may not consider newsworthy could very well be newsworthy to a trade publication or social influencer. It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Newsworthy.

Media Relations 40

Media Relations Media Local Healthcare 40

Communications Conversations

SEPTEMBER 26, 2019

A couple weeks ago, I made a post on LinkedIn lamenting that the media relations game has gotten a lot harder over the last few years. 68% of PR professionals actually said media relations was getting “harder” or “much harder” in 2019. The stats I’ve seen lately appear to back it up.

Marketing 68

Marketing LinkedIn Media Relations Pitching 68

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s true.

Automotive 90

Automotive Interviews Technology Mobile 90

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 6: Content marketing replaces media relations.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

While the timing of launch may be odd, this is definitely a feature PR pros should convince executives to include in their social strategy. According to LinkedIn , “LinkedIn Stories enable members and organizations to share images and short videos of their everyday professional moments.” Share professional tips.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Communications Conversations

OCTOBER 10, 2018

Social, it seems, is a great career STARTER, but can be a definite career LIMITER as you get into your 30s and definitely, your 40s. And therein lies the challenge: What do you do when you’ve capped out in a social media leadership position? Focus on digital marketing.

Social Media 109

Social Media Media Corporate Survey 109

Communications Conversations

OCTOBER 19, 2022

.” Translation: The metaverse and the tech that it involves is definitely coming for us all–just not in 2022-23. #4- This is a relatively new, and very interesting development that Google is definitely paying attention to. 4- TikTok as a search engine? 5 – The sneaky rise of Snapchat. 59% of U.S.

Social Media 68

Social Media Media Video Facebook 68

ImPRessions - Crenshaw Communications

MARCH 16, 2016

Last year I agreed to help an acquaintance school his staff on some media relations and PR techniques. But the group lacked a real PR budget, so my team and I could only “coach” his staff and suggest ways to execute media relations. Execution may be harder than strategy. Beware the opportunity cost.

Nonprofit 120

Nonprofit Training Media Relations Course 120

Sword and the Script

NOVEMBER 17, 2020

There is definitely value in third-party validation, but a key reason people believe that third-party is the fact they have a relationship with the subscribed audience. And that’s the better point: content marketing and public relations need each other. It’s their audience, not yours.

Content Marketing 92

Content Marketing B2B Marketing Examples 92

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam. According to Twitter Spaces, these accounts are likely to have a good experience hosting because of their existing following. Audience quality is another thing to consider on top of having a charismatic speaker host.

B2B 405

B2B Social Media Media Instagram 405

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana.

Ethics 80

Ethics Data Crisis Apparel 80