ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. We call it a background interview because it is just that – an exchange to provide background for a future story.

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Publicity How To Agency Product Launch 334

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

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Interviews Publicity Technology Social Media 101

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. To be sure, it was a good pitch, but so were the others.

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Pitching Media Relations Survey Advertising 112

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

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Journalism Report Interviews Meeting 211

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention.

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Automotive Interviews Technology Mobile 91

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog.

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Blogging Pitching Fashion Sports 159

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Linking to case studies from press releases is another good way to repurpose these.

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Case Study Study Company B2B 126

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations. I definitely avoid scheduling meetings on Mondays or Fridays because *shudder* Mondays.

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Meeting Writing Pitching Case Study 98

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years. For those plying the lost art of media relations (i.e.,

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Pitching Journalism Tools Agency 43

Bianchi Biz Blog

JUNE 19, 2023

It’s an instance of history not repeating itself, but definitely rhyming. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. At Transport Topics, the sweet spot to send your pitch email is about a month before the actual editorial calendar date. A space to watch, for sure.

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Transportation Meeting Media Newspapers 94

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone. Taking a Stand.

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Consumer B2C Viral Fashion 83

Bianchi Biz Blog

FEBRUARY 8, 2021

Perhaps one of my recent favorites was the result of an interview with John Deere. I got my start in journalism when I pitched a story about a cutting tool innovation. What advice do you have for PR people that want to pitch you? Take a little time to understand the publication’s audience before pitching.

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Technology Meeting Automotive Media 56

Solo PR Pro

NOVEMBER 23, 2021

Those experiences as a teacher definitely influenced my ability to be a thoughtful communications professional.”. While a hugely rewarding role, it required a wide variety of knowledge and skill, putting Sherry in charge of everything from digital communications to social media to internal communications and media relations.

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Meeting Education Journalism Resources 86

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Yes, we’re definitely much more proactive. Missy: Absolutely.

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Healthcare Real Estate Social Media Energy 102

The Hoffman Agency

FEBRUARY 1, 2021

It also involves us as PR professionals knowing the particular journalist we’re pitching it to — what’s their passion area and what are they focusing on right now? It’s our job as PR professionals, absolutely, to deliver coverage in top-tier publications, but “man with ego” isn’t a media story. It takes them knowing you.

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Publicity How To Agency Pitching 36

Bianchi Biz Blog

SEPTEMBER 20, 2021

What advice do you have for PR people that want to pitch you? The best advice I have for PR folks pitching story ideas is make sure the topic is relevant to the journalist you’re reaching out to. Random, unsolicited e-mail pitches can be pretty annoying. If it’s not, I can assure you your message will be promptly deleted.

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Meeting Automotive Media Airlines 66

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

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Survey Media Relations Media Ethics 377

PR in High Definition

SEPTEMBER 24, 2019

And they’re not always available – some might work reduced hours, only cover stories their editor delegates to them, not make their contact details publicly available, or have certain rules you must abide by, such as not doing interviews. So, do you pitch to an editor in the hope they pass the story to a freelancer? Definitely not.

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Media Newspapers Journalism Video 54

Mindful Marketing

FEBRUARY 15, 2017

And it is, but it definitely comes at a cost. HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. If you want media relations but none of you have ever spoken to the press, be sure your agency can conduct media training.

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Agency Crisis Communications Measurement Analytics 50

Shift Communications

MARCH 8, 2016

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. By definition, critical thinking is the ability to process a high volume of information, examine it objectively and develop sound conclusions. Relationship Building.

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Skype Creativity Education Construction 60

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

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Pitching Facebook Interviews Twitter 111

Bad Pitch Blog

APRIL 2, 2008

Here it is – along with official BPB responses: * I spent about a decade as a reporterbefore going into business doing writing, editing and media relations. However, if you and a PR rep are each cold-calling a reporter, they definitely won''t have more credibility than a senior officer of thecompany This guy’s on crack.

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Report Pitching Interviews Journalism 40

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Media Relations.

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Publicity Marketing YouTube Video 225

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. It’s a minor ethical quandary I had, but it’s definitely something people probably haven’t considered, and they should think about it.

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Ethics Travel Writing YouTube 82

Shift Communications

APRIL 20, 2018

For PR people, the definition of “relationship” is broad and can include meeting for drinks, discussions on social channels, chit chat about life before an interview, or always delivering on promises, like sources. It’s critical to stand apart from the noise. The conversation was a good reminder about how to do that. Amanda Munroe.

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B2B Pitching Policies Resources 68

Mindful Marketing

JANUARY 26, 2017

So much of our media relations work results in digital coverage with links to company websites that are also shared via various social platforms. We’re definitely through the looking glass right now.”. This means we can measure impact, like article referrals and social shares.”

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Measurement Marketing Journalism Tools 25

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. I think everyone has a skill that best suits them; for me that’s media relations. Without naming clients specifically, I’ll just say that I’m pretty sure you’d recognize them because you’ve very likely seen or heard them in the local media!

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Local Course Community Interviews 94

Sword and the Script

JANUARY 17, 2023

Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. I’d definitely put them on the shortlist. Products: contact management, email distribution, pitch analytics. one pitch”) to more of an outreach tool. My take is simply “wait and see.”.

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Technology Software Resources Pitching 93

Polaris

SEPTEMBER 4, 2014

In many cases, they’re actually in the business of selling media lists and related PR products. PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity. the list goes on.

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Publicity Interviews Reputation Construction 100

Rock the Status Quo

SEPTEMBER 16, 2015

It wasn’t a c-level position, which meant it would have very little importance from a media perspective. Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. Today is day one.

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Pitching Local Trends Interviews 100

Marketwired

FEBRUARY 16, 2016

” Here are a few definitions from the PR influencers who are putting the hasthag, and the practice, into action. Far too many press releases and pitches fail to include these points, which affects their impact—and chances of being read.”. The quotes pique far more interest around our guests and their interviews.

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Creativity Pitching Writing Conference 100

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

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Meeting Social Media Employee Pinterest 0

Bianchi Biz Blog

OCTOBER 3, 2022

In fact, most of the journalists who attend the show are there for consumer-oriented media that focus on non-automotive consumer electronics products – such as high-definition TVs, smart appliances, home systems and virtual reality products. Frankly, there’s just too much happening there and too much competition. Time is running out.

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Automotive Mobile Technology Hotels 128

Bad Pitch Blog

JULY 8, 2008

After seeing him out a bad pitch this morning, I sent him a note asking for his help in reducing PR spam. What’s more, since PR is about hits, this means a bias toward a very broad definition of relevance. BPB: What in your opinion is the difference between a pitch and PR spam? I’m here to tell you he doesn’t.

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Print Pitching Twitter Advertising 43

Frederik Vincx

DECEMBER 11, 2015

An example media relations workflow is set out below. Raf recently also got interviewed about this in the Wag The Dog Podcast. Media complains about too many and irrelevant press releases. Reasons: Team has no overview of who is getting pitched. Waiting for a designer to create social media visuals.

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How To Software System Employee 60

MaccaPR

FEBRUARY 25, 2015

It’s definitely a big change. I remember being shocked years ago when the Star Tribune sent a reporter to cover a “Junkyard Pilates” class that our PR agency client was offering – she put away her notebook and took out a camera to shoot a video interview. I remember when Chen May Yee pitched that story to me.

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Newspapers Journalism Real Estate Healthcare 48