Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. You also know that most paid SEO tracking systems pull in Google Analytics data. Using twelve months of data is useful.

Measurement 100

Measurement Analytics Google SEO 100

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color. Yet businesses continue to fall short when it comes to diversity, equity and inclusion (DEI) in the workplace. Data-driven — except when they’re not.

Technology 248

Technology Company Enterprise Community 248

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. Measure the Sentiment That Matters. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. How Mature Is Your Earned Media Measurement Strategy?

Measurement 65

Measurement Media System Small Business 65

PR Fuel

JANUARY 24, 2022

Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. Collect Market Data. Use the data to determine how your brand story corresponds with market trends.

Creativity 110

Creativity Data Measurement Product Launch 110

Prohibition

FEBRUARY 18, 2021

Facebook have revamped their ‘Access Your Information’ tool, helping users navigate their way through the abyss of data it provides on how they use the platforms services. Having previously split the data into only two categories, ‘Your Information’ and ‘Information About You’, it’s now broken down further into eight categories.

Social Media 118

Social Media Trends Media YouTube 118

Onclusive

JUNE 14, 2017

Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit. Marketing Goal 4: Measure brand perception more effectively. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Who knew that people shared so much data on Facebook?

Social Media 233

Social Media How To Insurance Insurance 233

Konnect Agency

FEBRUARY 26, 2021

Unless users choose to opt-in for tracking on iOS 14 via the prompt, this new policy will prohibit certain data collection and sharing for advertisers. Apple has stated that the intention of this prompt is to give users more transparency and control over third-party data collection. What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

The Proactive Report

OCTOBER 27, 2017

million small businesses in the US, which account for 99.7% of US businesses. And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. If you already have it, learn to read the reports so you can get the data you need. There are 28.8 Need help? .

Tools 113

Tools Analytics Google Web 113

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up.

Storytelling 140

Storytelling How To Software Small Business 140

Reputation Us

NOVEMBER 15, 2021

The proliferation of data, technology and automation has transformed the composition of companies’ assets. Willis Towers Watson participated along with its partners, including lead insurer Liberty Specialty Markets, and PoleCat, a data and analytics provider. Social-media activity may fall under this coverage as well.

Insurance 97

Insurance Insurance Exercises Reputation 97

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. According to a much quoted stat, 90% of the world’s data has been created in the last few years – 90% of the information you have access to now you simply didn’t have in time past. Adweek Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stephen Waddington

SEPTEMBER 18, 2020

How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry. How do you recommend planning and measuring success? A list of core questions to ask and a way to justify how they are measured. But that is just the basics.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Polaris

DECEMBER 1, 2014

If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. And if you work for a start-up or a small business, the business case will help you stay on track—and committed to the effort. 5: Measure Your Efforts.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

PR 20/20

JUNE 6, 2023

Operations Hub : Operations Hub helps streamline business operations and data management. It includes features for data synchronization, data quality automation, workflow automation, advanced reporting, and integrations with other systems. How do I know if my organization needs HubSpot Marketing Hub?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

NOVEMBER 23, 2019

About half of businesses outsource some content marketing. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Ethical Voices

NOVEMBER 20, 2023

And another example that I wanted to highlight is when you’re analyzing your data. You conduct a survey, you get data. It’s not the responsibility of the researcher to go in and cherry-pick that data or conduct different analyses to get the findings that they want. The data shows what the data shows.

Ethics 91

Ethics How To Survey Interviews 91

Waxing UnLyrical

DECEMBER 21, 2018

What is the competitive environment or business opportunity? What are very specific goals and how can they be measured? The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. Be sure what you are measuring matches business goals.

Strategy 88

Strategy Analysis Small Business Measurement 88

Cision

APRIL 25, 2016

What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business. Small businesses probably aren’t going to use dynamic catalog ads, but they may be able to implement Facebook Pixels to track conversions.

Facebook 120

Facebook Advertising Advertising Measurement 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

They provide a treasure trove of data about users’ interests, behaviors, and preferences. What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

JANUARY 14, 2020

Telematics is data collection. Data collection about your car – and how you drive and where you go. It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. By 2020, some 87% of all vehicles in the U.S.

Marketing 79

Marketing Data Wireless Industry 79

The Proactive Report

MARCH 5, 2017

If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Measure your effectiveness: Decide what the goal of your Facebook Live campaign is and track those metrics. Use the data to adjust and refine your content and timing. And you can do that.

Facebook 100

Facebook Video Privacy Digital PR 100

PR Fuel

JULY 28, 2021

To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. M – Measurable. Figure out what your KPIs should be for measuring your goals and set up the tools you need to check on them consistently. What Are Your Goals? A – Achievable.

How To 105

How To Engineering Google Web 105

5W PR

OCTOBER 21, 2019

When contrasted with the efforts of a sole proprietor or an otherwise small business, often the cost of using the services of an agency can be worthwhile to obtain that wider net. Whatever the agency’s setup, working with one can help with the challenges presented by starting an influencer marketing campaign from the ground up.

Agency 74

Agency Marketing Analysis Viral 74

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. That was the second coolest project I’ve ever worked on in my career. Most industry professionals recognize that PR and SEO work together.

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

JUNE 25, 2019

Cybersecurity professionals will tell you that the risks associated with a cyber incident go beyond the direct loss of data. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. This also brings indirect costs. This goes beyond crisis communications.

Brand 107

Brand Branding Reputation Corporate 107

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Elevating PR efforts through these strategies while adhering to a budget can help businesses/organizations expand their impact.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. But when it comes to most types of reputation crises, they are decidedly unwelcome.

Reputation 130

Reputation Viral Employee Customer Service 130

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. When calculating marketing budgets, consider an ROI-based approach using historical performance data combined with future growth goals.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. A Simple Measure of Marketing Many Businesses Miss. Experience – and analytics data – tells me there is a fairly strong correlation between the success of a blog and the consistency of publishing. Lackluster Consistency and Frequency.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

FEBRUARY 21, 2012

Alan, who recently moved from CARMA to Fleishman-Hillard, talked about his new role, i.e. working on measurement in/with an agency as opposed to in measurement, and much more. ” And since Alan has also been on the client side, I asked him what it was like to go from being a client, to a measurement supplier, to an agency. .”

Measurement 66

Measurement Mobile Small Business Twitter 66

Solo PR Pro

JUNE 6, 2017

However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business. Equally important, is taking steps to secure your business information and infrastructure, as small businesses are not immune to data breaches, hacks or ransomware.

Trends 49

Trends Mobile Video B2C 49

Sword and the Script

FEBRUARY 21, 2017

The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI. A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint.

Marketing 64

Marketing System Data Tools 64

Flack's Revenge

NOVEMBER 29, 2017

While our primary target is digital marketing decision makers at larger companies, we’re happy that these videos have broad appeal to anyone trying to do better digital marketing, even small business people who will never become our customers. What impact have they had on your business and/or web or social footprints?

Video 153

Video B2B Film Marketing 153