PRSay

MAY 17, 2019

A recurring discussion at the annual Smart Cities New York conference was how tech innovations have the capacity to improve both the lives of urban citizens and the work small businesses do — if people are ready to adopt them. “If local businesses are plugged into new technologies, it can help them grow,” he said.

Small Business 83

Small Business Retail Transportation Technology 83

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Agility PR Solutions

MARCH 18, 2024

Despite a host of challenges, a decisive majority of small and mid-market businesses (SMBs) surveyed for a new report from small business automation software firm Keap met or exceeded their goals in 2023.

Trends 105

Trends Small Business Software Survey 105

Remote PR Jobs

FEBRUARY 16, 2023

But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service. When automated software can quickly and accurately analyze data that would otherwise take days or weeks, why wouldn’t you take advantage of this tool?

Technology 243

Technology Customer Service Software How To 243

Flack's Revenge

MARCH 24, 2023

“Google is looking at various signals of brand popularity in their ranking algorithm for SEO and even small improvements can make an exponential difference” CMO Huddle Participants Another email pitched an article in Forbes Advisor with the subject line: PR Agencies named No. 2 recession-proof business by Forbes.

B2B 240

B2B Nonprofit Small Business SEO 240

Beyond PR

OCTOBER 11, 2016

These five obstacles could prevent your small business from reaching its full potential. Trying to appeal to everyone typically wastes dollars and time – both of which are precious to small business owners. Based on the results of this relevant data, you can make adjustments to the messaging as necessary.

Small Business 40

Small Business Marketing Fashion Nonprofit 40

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Agility PR Solutions

AUGUST 11, 2021

Recent CMO surveys and industry data show that marketing spend over the past year has reached the highest levels in the past decade. The post Marketing has a new meaning in the post-COVID business world: Here’s why appeared first on Agility PR Solutions.

Marketing 148

Marketing Small Business Survey Technology 148

NewsWhip

SEPTEMBER 12, 2023

NewsWhip continues to earn recognition as high performers in social media monitoring and media monitoring for both the Enterprise and Small business categories. This enables us to make better-informed decisions which impact the way we do business. But there’s more to celebrate. stars. .” – Carrie R.,

Enterprise 78

Enterprise Small Business Software Crisis 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses. Rallying around small business.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

MAY 24, 2018

Intuit reinvented itself six years ago as a provider of services to small businesses. From 2014-2016, its Small Business Big Game campaign was not only a contest for small business owners to win a Super Bowl ad, but a way for it to interact with and celebrate small business owners.

Creativity 174

Creativity Small Business Storytelling Travel 174

The Proactive Report

MARCH 27, 2020

Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. If you have skills other businesses could use, make them available online. Agencies could teach graphic design to small businesses or students. ET on the Kennedy Center website.

Crisis 225

Crisis How To Small Business Social Media 225

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . That’s requires gathering and analyzing data. Once you have the data. Small Business Version.

Social Media 162

Social Media Media Analysis Data 162

Solo PR Pro

JUNE 5, 2018

The long-running #solopr Twitter chat is a popular chat for independent and small business pros in public relations, communications, social media and related fields. How did you work toward compliance for your clients and for your own business? Q2: Is GDPR going to affect how your clients do business online?

Privacy 49

Privacy Twitter Social Media Data 49

ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. Data for millions of customers across multiple AMCA contractors like LabCorp had their information compromised. Executives can easily get their names and insights in the news by simply commenting on data breaches or other major stories.

Company 213

Company Case Study Airlines Study 213

Agility PR Solutions

JUNE 30, 2019

Almost one-third of small businesses (31 percent) concentrate their digital marketing efforts on increasing sales, but most aren’t prioritizing engaging current customers. Only 6 percent of small businesses’ say their […].

Small Business 66

Small Business Marketing Survey Data 66

Polaris

NOVEMBER 25, 2014

Marketers develop personas by combining real data with a good dose of educated assumption. You get real data by talking to your sales or customer-relations teams – the folks who interact with your customers on a regular basis. When a client’s customer doesn’t pay, Potter provides assistance in small claims court.

B2C 242

B2C Strategy B2B Marketing 242

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. It is clear that you need to incorporate happiness and overall positivity with your digital PR strategy.

Digital PR 251

Digital PR How To Small Business Analysis 251

Agility PR Solutions

APRIL 1, 2019

A newly released study from small bizcontent marketing platform Matcha illuminates what’s working and what’s not in content marketing for small businesses and e-commerce stores.

B2C 72

B2C Content Marketing Company Strategy 72

The Proactive Report

DECEMBER 2, 2022

While the cost of a designer on retainer may be daunting for small businesses, stock images and clip art just won’t cut it anymore. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. Design and video.

Trends 147

Trends Instagram Creativity Small Business 147

Sword and the Script

JANUARY 26, 2021

A friend of mine with a small business was worried about a negative review. There’s survey data to support the notion. Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it. This particular one wasn’t.

Survey 108

Survey Small Business Software Data 108

Prohibition

FEBRUARY 18, 2021

Facebook have revamped their ‘Access Your Information’ tool, helping users navigate their way through the abyss of data it provides on how they use the platforms services. Having previously split the data into only two categories, ‘Your Information’ and ‘Information About You’, it’s now broken down further into eight categories.

Social Media 118

Social Media Trends Media YouTube 118

ImPRessions - Crenshaw Communications

APRIL 30, 2020

In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 306

Marketing Advertising Advertising Industry 306

The Proactive Report

JUNE 20, 2018

Concerns about legislation and data. We’re seeing advice for even small businesses to become content producers. Content producers develop closer relationships with e-commerce. Social issues play a larger role in content. A changing relationship with Facebook. Quality of content becomes more important than quantity.

Trends 149

Trends Small Business Content Marketing Training 149

5W PR

OCTOBER 26, 2020

Soon after, these businesses end up losing the customers they have, as well as the relationships they’ve built with the vendors, and all because no one was sure about the right time or the right way to scale things up. Using Data. However, an increase in demand isn’t the only sign that a business needs to scale.

Viral 88

Viral Employee Small Business Data 88

Cision

MAY 8, 2017

For small businesses, efficiency is the name of the game. Screenshots from the platform go directly into our reports, because the data not only looks nice, but is easy for clients to understand,” said Stevenson. A boutique agency often has to serve the needs of a very diverse client base. Is it efficient?

Agency 120

Agency Case Study Study Small Business 120

Konnect Agency

FEBRUARY 26, 2021

Unless users choose to opt-in for tracking on iOS 14 via the prompt, this new policy will prohibit certain data collection and sharing for advertisers. Apple has stated that the intention of this prompt is to give users more transparency and control over third-party data collection. What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

PR for Anyone

DECEMBER 8, 2022

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.

Media 130

Media Pitching Privacy Video 130

PR Fuel

JANUARY 24, 2022

Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful. You can use the market research data to improve your company’s communication. Choose the Right Platform and Distribute Wisely.

Creativity 106

Creativity Data Measurement Product Launch 106

The Proactive Report

OCTOBER 27, 2017

million small businesses in the US, which account for 99.7% of US businesses. If you already have it, learn to read the reports so you can get the data you need. Then start making changes based on valid data and get start to get real value from your website. There are 28.8 Need help? .

Tools 113

Tools Analytics Google Web 113

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations. Manufacturing PR clients are some of my favorites to work with.

Publicity 78

Publicity Data Industry Trade Shows 78

Ethical Voices

DECEMBER 18, 2023

There were two directions I wanted to go with this and the first one is about data. When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. We have a responsibility to use data ethically.

Ethics 105

Ethics Data Training Agency 105

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. This Medium post has more information on the open source project and how to get involved.

Healthcare 52

Healthcare Small Business Resources Data 52

Landis PR

OCTOBER 31, 2022

According to new data from the American Housing Survey, San Franciscans are more likely to be thinking about skipping town in the next year than residents of any other major metropolitan area. Their overall mission: to preserve the local charm, small business character, and open space in North Beach. Robin with NBN volunteers.

Nonprofit 98

Nonprofit Local Community Small Business 98

Waxing UnLyrical

MAY 17, 2019

The prior year was where artificial intelligence witnessed a sudden spike in popularity with even small businesses integrating the technology within their workspace. Data Science Tops the Priority List. Data is being generated in almost unrealistic amounts with each passing day. Data Ethics Accompany Data Sciences.

Trends 70

Trends Ethics Survey Data 70