ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. The issues drove headlines more broadly, across business and top-tier technology media.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Does it excel in enterprise data security for the private sector or are government contracts the goal? From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. Use research and data to cut through the noise.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it. The Annenberg survey listed data privacy, health care and diversity as social issues.

Technology 126

Technology Study Communications Survey 126

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. The findings remind me of a trend I’ve seen in other technology sectors. 38% said budget. 38% said budget.

Survey 111

Survey Software Technology Tools 111

PRSay

APRIL 25, 2018

When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. I may fear for the sanctity of my private data. Millennials are apathetic about digital privacy. The hashtag #DeleteFacebook started trending.

Facebook 134

Facebook Privacy Data Survey 134

ImPRessions - Crenshaw Communications

JUNE 26, 2019

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. To show leadership during a serious crisis situation. Here are some of the most common. . To launch a key product. To signal a cultural shift.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Hitting the Sauce.

Technology 177

Technology Comparison Case Study Privacy 177

Shift Communications

AUGUST 29, 2023

Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. The corporate leadership opportunity right now is big. Trust building Our survey showed a good amount of fear around AI, from privacy to job displacement.

Survey 60

Survey How To Storytelling Corporate 60

Ethical Voices

APRIL 3, 2023

What staffing are we going to do, our financial data, HIPAA issues? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. I had a great leadership team.

Ethics 78

Ethics Privacy Data Financial 78

PRSay

JUNE 23, 2021

companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals. Conduct a comprehensive, live cyber-crisis drill at least once a year to put people, processes and technology through their paces under conditions of escalating stress and keep plans and teams at the peak of readiness.

Crisis 141

Crisis Insurance Insurance Exercises 141

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”. Adherence to privacy regulations.”.

Communications 120

Communications Crisis Internal International 120

Stern + Associates

MAY 20, 2022

As a speaker, educator, researcher and writer, he offers up the “big picture” of technological change and, in doing so, helps companies develop products, platforms and business models that work for both consumers and government regulators. In the absence of federal leadership, it’s up to governors to step to the fore.”.

Government 62

Government Insurance Insurance Privacy 62

PRSay

JUNE 11, 2019

However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Technology is not only disrupting customer niches (also known as “verticals”), but also niches within those verticals. Insurance industry innovations.

Insurance 136

Insurance Insurance Sports Telecommunications 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Internal marketing folks should be researching and vetting PR firms in the early stages of a product or service launch; looking for agencies with similar experience and capabilities; and developing a short list for leadership to meet ahead of important dates in the product life cycle. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings.

B2B 60

B2B Leadership Crisis Communications Technology 60

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Mark My Words

JULY 29, 2016

For brands in crisis or disrupted technology the future is always all or nothing. Yet still he remains the resounding frontrunner in the seemingly endless Labour leadership tussle. Yet they survived for 40 years where DVDs and Blurays managed merely a decade before their sales started to fall thanks to online streaming.

Privacy 60

Privacy Ethics Technology Leadership 60

Sword and the Script

OCTOBER 13, 2018

Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. That’s the price of leadership. Yet we live in ever more complicated times even as the company has worked its way into more technology corners, like IoT. I believed the hype.

Google 71

Google Privacy YouTube Data 71

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge.

Privacy 60

Privacy Ethics Mobile Big Data 60

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. Only two months later Uber was in hot water once again after it was revealed that for the past two years, drivers were underpaid while Uber’s senior leadership took a large cut of the fares.

Company 87

Company Banking Crisis Facebook 87

Stephen Waddington

MAY 8, 2018

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. While creating this content and audience, we also built relationships with technology partners along the way.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. One new product for Cision.

Software 121

Software Pitching Ethics Privacy 121

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Google’s new AI-driven search will elevate the importance of genuine thought leadership and first-hand insights.

Writing 190

Writing Communications Marketing B2B 190

Contently - Strategy

FEBRUARY 8, 2022

More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. I promptly headed to the social media platform and stripped my profile of 99 percent of its data points. privacy is moving to the forefront of ad targeting,” he adds.

Advertising 118

Advertising Advertising Privacy Apparel 118

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ).

Creativity 76

Creativity Study Survey Advertising 76

Deirdre Breakenridge

JUNE 27, 2018

They are offering moral leadership where regional and national governments are failing to do what their consumers want and need. While the Facebook data breaches continue to grab headlines, technology plays a big and valuable role in these changing times for marketers. Tips for Taking Action. Pay attention to ethics.

Marketing 164

Marketing Ethics Local Technology 164

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Presspage makes security core – and not just in the technological sense. When enterprise-grade security is baked in, so are confidentiality and privacy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Presspage makes security core – and not just in the technological sense. When enterprise-grade security is baked in, so are confidentiality and privacy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.

Reputation 180

Reputation Privacy Banking Ethics 180

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. With seemingly limitless potential, generative AI is no doubt the most disruptive player that we’ve seen in the marketing space yet.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. The importance of data. Mobile, data and wearable technology. Data is everywhere. It’s anonymised data, but it’s still our data that it is using. Big or otherwise.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. As targeting continues to thin in Facebook Ads, it will become more common to strike third-party data partnerships with companies like Oracle, thus enabling for-extra-fee targeting in Facebook itself and other channels.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

MARCH 8, 2019

The report has the misuse of personal data, abuse, and hate speech in its sights. The use of personal data is governed by Data Protection and GDPR. The fact is that the law making process and governance cannot keep pace with the speed of technological change and the growth of platforms and digital markets.

Government 62

Government Privacy Education Web 62

Stuart Bruce

NOVEMBER 11, 2016

The data the party gathers by knocking on the door is gold dust and by conventional wisdom essential to winning an election. But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. Technology. Shift Communication’s Christopher Penn.

Communications 154

Communications Data Policies Twitter 154