Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. Then, a peer recommended SumAll, after a lengthy Facebook discussion. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity.

Communications 383

Communications Tools Google Resources 383

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Meta Ads Manager is also the most effective place to be boosting your Facebook and Instagram posts. It’s never easy!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. Pricing: Moz Pro has a 30-Day Free Trial, then $99/mo Standard tier 7.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. Pricing: Moz Pro has a 30-Day Free Trial, then $99/mo Standard tier 7.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. Pricing: Moz Pro has a 30-Day Free Trial, then $99/mo Standard tier 7.

Tools 62

Tools Blogging Pitching Google 62

Presspage

AUGUST 15, 2017

the importance of measurability. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Cision

OCTOBER 19, 2015

This simply means that for any random Facebook Page it is far more likely for you to have one fan than 100,000 fans. Anytime you’re considering best practice data or advice from businesses that scale hundreds or thousands times bigger than you, you should question the relevance to your situation. T-Swizzle has 64.9

Social Media 120

Social Media Strategy Media Facebook 120

PRSay

JUNE 11, 2021

When it comes to presenting data, it is important to include the statistics that get particular messages across. In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school. Another way we presented the information was through our daily podcast.

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Craig Dekshenieks | Aderant.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Cision

APRIL 19, 2016

Live video was a common thread of conversation at many #SMMW16 sessions, and the wealth of information about Facebook Live, Periscope and Blab was abundant. Facebook Engagement. 1 Facebook marketing expert, Mari Smith dropped some serious knowledge bombs during her session. Social Media Measurement. Live Video.

Social Media 0

Social Media Marketing Media Customer Service 0

Deirdre Breakenridge

APRIL 5, 2019

Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? The data you collect and analyze on social media is based on what people want to share with you, and how they want to be seen. Are you using social media to get closer with people to build your own personal brand?

Infographics 266

Infographics Communications Leadership Social Media 266

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Ahrefs integrates with Buzzstream in the prospecting and reporting phase, allowing you to pull in metrics like Domain Rating, Traffic Value, and position data.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Ahrefs integrates with Buzzstream in the prospecting and reporting phase, allowing you to pull in metrics like Domain Rating, Traffic Value, and position data.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

DECEMBER 5, 2019

Data for this report was compiled in November 2019. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. The benchmark data raised a few big questions. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. When we set down to review the data, the same few challenges popped up over and over. That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it.

Brand 111

Brand Branding How To SEO 111

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. For data campaigns, I would do this in the second paragraph of my email to give more context to the piece and why it was conducted. Infographics. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. We are in an age of PR Tech and data literacy. The Social Media Strategy Wheel.

Social Media 113

Social Media Media Infographics Community 113

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. Funny, last 3 flights DIRECT TV and WiFi were not working – Facebook, February 14, 2015.

Travel 120

Travel Technology Airlines Wireless 120

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Instant data means less guesswork. Here are three takeaways from the panel. Platform selection is crucial.

Strategy 60

Strategy Communications Case Study Data 60

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). (The Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). (The Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). (The Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Hint: it depends if you want Facebook likes or shares). Encourage more prospects to download content such as a white paper, e-book or infographic.

Social Media 97

Social Media Media YouTube Facebook 97

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

OCTOBER 31, 2017

You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. After all, as the old proverb goes: “What gets measured gets managed.”. We sync up client data with the Wordsmith portal, and create a template using rules and dynamic synonyms.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. This is an area that will continue to evolve thanks to our BFF, data.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

MARCH 30, 2016

Sometimes, we just need a little inspiration to prove measurable success. 15 Free Infographic Templates in PowerPoint. 24 Awesome Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn't Know Existed. The Data-Driven Guide to Landing Page Design. Marketing is always changing to meet consumer demands.

Resources 40

Resources Marketing Pinterest eBook 40

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. You also know that most paid SEO tracking systems pull in Google Analytics data. Using twelve months of data is useful.

Measurement 100

Measurement Analytics Google SEO 100

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 145

eBook Product Launch Software Internal 145

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Identify platforms that align with the target audience and content type.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Proactive Report

JANUARY 30, 2015

Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. I have judged awards entries that have as their goal “Increase Facebook fans.” Good visuals work.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100