Sword and the Script

DECEMBER 17, 2016

However, a darker side of measurement is emerging with a glut of spam and erroneous data. Amid the epidemic of fake news, the industry can ill afford a controversy that calls into question the veracity of data. 1) Four Flaws in Facebook Measurements. Facebook Inc. Then Facebook did it again. And again.”.

Analytics 60

Analytics Data Report Measurement 60

5W PR

NOVEMBER 11, 2019

With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. Companies that relied on the interpretation of data and wisely employed it have performed extremely well. Mint’s discovery and sharing of its data propelled it as a go-to source for trends.

Data 68

Data Telecommunications Infographics Automotive 68

Critical Mention

FEBRUARY 28, 2019

It’s no easy task for marketers to create Facebook ad designs. We have 11 tricks up our sleeve for you to create awesome Facebook ad designs that will wow your customers and target audience alike! According to Statista , in the fourth quarter of 2018 for Facebook, in particular, it was found that 1.52 But not to fear!

Facebook 62

Facebook Infographics Financial Writing 62

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. Then, a peer recommended SumAll, after a lengthy Facebook discussion. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity.

Communications 383

Communications Tools Google Resources 383

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. For our example, I’ll type in “data science.” In this case, BuzzStream found 399 pages worth of bloggers who write about data science.

Resources 103

Resources Analysis Infographics Examples 103

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Meta Ads Manager is also the most effective place to be boosting your Facebook and Instagram posts. It’s never easy!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?

Survey 176

Survey Marketing B2B Study 176

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

5W PR

OCTOBER 10, 2023

Use a mix of text, images, videos, and infographics to keep the brand’s social media presence engaging. Data-driven insights Use analytics tools to gain insights into the company’s social media performance. Platforms like Facebook and Instagram offer sophisticated targeting options. Tailor the PR efforts accordingly.

Social Media 88

Social Media Consumer Media Crisis Management 88

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Facebook : How many Likes? How do they publish to Facebook? Do they use Facebook ads?

How To 198

How To Real Estate Web Case Study 198

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. Or ask it to rewrite your content based on the new voice.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. Or ask it to rewrite your content based on the new voice.

Tools 71

Tools Blogging Pitching Google 71

Cision

OCTOBER 19, 2015

This simply means that for any random Facebook Page it is far more likely for you to have one fan than 100,000 fans. Anytime you’re considering best practice data or advice from businesses that scale hundreds or thousands times bigger than you, you should question the relevance to your situation. T-Swizzle has 64.9

Social Media 120

Social Media Strategy Media Facebook 120

Contently - Strategy

APRIL 14, 2021

So, future sneaker shoppers may wind up in a cohort of runners—but their individual data won’t be isolated or easily identifiable (allegedly). states like California and Maine are creating their own data privacy regulations that may restrict retargeting in its current form. In the U.S., “The question will be how much.

Privacy 96

Privacy Google Advertising Advertising 96

Cision

DECEMBER 11, 2017

Infographics demonstrate your brand’s expertise in your industry. Keep in mind that different pieces of your press release can serve different social media purposes: Post your images on Facebook, Twitter and Pinterest. Share videos on YouTube, Facebook and Twitter.

Writing 293

Writing How To Infographics Pinterest 293

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. Or ask it to rewrite your content based on the new voice.

Tools 62

Tools Blogging Pitching Google 62

PR Breakfast Club

JULY 6, 2015

Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate. Here are some ways using data improves marketing and PR campaigns: 1) Use Data for Social Media .

Data 28

Data Pinterest Social Media Big Data 28

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. For our example, I’ll type in “data science.” In this case, BuzzStream found 399 pages worth of bloggers who write about data science.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. For our example, I’ll type in “data science.” In this case, BuzzStream found 399 pages worth of bloggers who write about data science.

Resources 62

Resources Analysis Infographics Examples 62

Stern + Associates

DECEMBER 20, 2022

The increase in visual content could also extend to the use of visual storytelling techniques, like infographics and animations. Greater emphasis on data and analytics: We expect to see an increased emphasis on data and analytics in 2023.

Social Media 62

Social Media Marketing Media Analytics 62

Deirdre Breakenridge

APRIL 5, 2019

Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? The data you collect and analyze on social media is based on what people want to share with you, and how they want to be seen. Are you using social media to get closer with people to build your own personal brand?

Infographics 266

Infographics Communications Leadership Social Media 266

Cision

DECEMBER 20, 2017

Flo has even become a bit of a celebrity with almost five million likes on Facebook. Articles with images get 94 percent more views , and pictures get 37 percent more engagement than text posts on Facebook. Infographics can be especially useful because they explain complex topics with the use of visuals.

Industry 222

Industry How To Insurance Insurance 222

Buzzstream

DECEMBER 13, 2023

Ahrefs integrates with Buzzstream in the prospecting and reporting phase, allowing you to pull in metrics like Domain Rating, Traffic Value, and position data. Exploding Topics – Finding Trending Topics Created by Brian Dean of Backlinko and Josh Howarth, Exploding Topics analyzes trending topics across the web with real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Ahrefs integrates with Buzzstream in the prospecting and reporting phase, allowing you to pull in metrics like Domain Rating, Traffic Value, and position data. Exploding Topics – Finding Trending Topics Created by Brian Dean of Backlinko and Josh Howarth, Exploding Topics analyzes trending topics across the web with real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Job Coach

OCTOBER 31, 2013

I have also advised employing your resume as the basis for your LinkedIn and Facebook profiles. Include the urls to your Google+, LinkedIn and Facebook profiles at the top of your resume along with your email address. Opening Salvo. Link it live. Use your summary or qualifications statement to bring your elevator speech to life.

How To 247

How To Skype YouTube Construction 247

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. Facebook is the number one mobile app.

Mobile 201

Mobile Strategy Web Consumer 201

PRSay

JUNE 11, 2021

When it comes to presenting data, it is important to include the statistics that get particular messages across. In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school. Another way we presented the information was through our daily podcast.

Publicity 157

Publicity Social Media Report Fashion 157

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. ” But they also operated with a long-term view of business metrics, so their plan also accounted for pageviews per visit and visits per reader—data points tied to loyalty.

Strategy 108

Strategy How To Content Marketing Analysis 108

Contently - Strategy

DECEMBER 5, 2019

Data for this report was compiled in November 2019. Data in the second part of the report came from StoryBook, Contently’s content strategy tool, which measured top-performing topics, formats, social shares, and more for 2,292 pieces of content from financial services companies. The benchmark data raised a few big questions.

Financial 83

Financial Industry Report Insurance 83

Cision

APRIL 19, 2016

Live video was a common thread of conversation at many #SMMW16 sessions, and the wealth of information about Facebook Live, Periscope and Blab was abundant. Facebook Engagement. 1 Facebook marketing expert, Mari Smith dropped some serious knowledge bombs during her session. Live Video. As the world’s No. nealschaffer #SMMW16.

Social Media 0

Social Media Marketing Media Customer Service 0

Buzzstream

FEBRUARY 3, 2021

For data campaigns, I would do this in the second paragraph of my email to give more context to the piece and why it was conducted. You have the opportunity to offer up your clients for expert commentary or to create a mini data piece on behalf of their client. Infographics. Highlighting the client and their purpose early on.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

AUGUST 17, 2015

Not a “pay to play” network as much as Facebook or Twitter. One of Pinterest’s best monetization features to date has been the ability to enhance product pins with pricing and other data. Known as “Product (Rich) Pins” this additional product data can be easily added via oEmbed or semantic markup like Open Graph or Schema.org.

Pinterest 120

Pinterest Banking Mobile Trends 120

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down. Facebook at Work is a new product currently in beta for the work environment.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down. Facebook at Work is a new product currently in beta for the work environment.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down. Facebook at Work is a new product currently in beta for the work environment.

Trends 100

Trends Skype Digital PR Guidelines 100

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Professor Moorman also champions The CMO Survey.

Marketing 100

Marketing Content Marketing Advertising Advertising 100