ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history. Facebook has weathered many storms in its 13-year history. Today that idea isn’t so crazy.

Facebook 157

Facebook Reputation Mobile Privacy 157

Onclusive

MAY 31, 2017

“That means I can get data around how dirty my apartment is and areas with the most foot traffic!”. You love data!”. What other data points could have been gathered to give more insightful findings? After digging a little deeper, I realized there were a few moments in my career that led to this new state of data-mindedness.

Data 150

Data Resources Engineering Film 150

Cision

MAY 26, 2015

One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users. An example might be a unique Facebook landing page.

Facebook 120

Facebook Analytics Measurement Google 120

The Resolution Blog

AUGUST 9, 2019

How to find the engagement rate of your owned social posts on Facebook Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels.

Facebook 120

Facebook How To Data Video 120

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Facebook has become aware of recent changes to Apple’s iOS system and how it may affect advertising campaigns for businesses. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Shift Communications

FEBRUARY 12, 2018

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock. In a statement to the various marketing publications, Facebook announced that it was changing how its measurement algorithm calculated post views to match how it calculates ad views.

Facebook 68

Facebook B2C B2B Software 68

NewsWhip

OCTOBER 26, 2021

When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data. Passion intensity is the difference between liking versus loving, the strength of any particular emotion measured through how intensely it is felt.

Data 78

Data Social Media Consumer Trends 78

PRSay

OCTOBER 2, 2017

However, paid media has historically had a significant advantage over earned when it comes to measuring success. That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories. Why Data Is Required for Storytelling. That’s where data comes in.

Data 144

Data How To Storytelling Analytics 144

Flack's Revenge

MARCH 21, 2018

In my last post , I explained that social media data can be used to bolster PR efforts. NewsWhip Data. This engagement comes across the social spectrum, and can be anything from a reaction/share/comment on Facebook, to a Twitter influencer share, to a pin on Pinterest. What forms of engagement does it cover?

Data 136

Data Pinterest Viral Facebook 136

Cision

APRIL 5, 2016

Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth! Not only that, the average Facebook users logs on 15 times a day and spends 20 minutes browsing, watching videos and interacting with relevant and interesting content! Facebook makes money by selling advertising.

Advertising 120

Advertising Advertising Facebook B2C 120

NewsWhip

OCTOBER 23, 2019

Who were the top publishers on Facebook in September 2019? We looked at the data to find out. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Let’s look at the data. What content drove the most engagement?

Facebook 106

Facebook Web Analysis Film 106

Presspage

JULY 25, 2017

Why use online data for PR? Simply put, using online data before you start a new campaign “ greatly improves the chance your efforts will turn out to be worthwhile” as Alexander de Ruiter mentioned during PR is Key 2017. Invest some time to set up using online data and you can increase the chances of success dramatically.

Data 92

Data Tools Measurement Big Data 92

PR Insiders

MAY 7, 2021

But the question remains: If you don’t measure PR by direct sales or new clients signed today, how can you determine whether your message is at least getting through and resonating with people who may be future customers or clients? Measuring up, Marsha. But social media is also a medium, although we don’t always see it that way.

Data 78

Data Newspapers Analytics Measurement 78

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Despite the imperative to get more data-driven, I was just not getting it. Their approach involves the use of social engagement data as a PR metric. Newswhip Data. This idea makes sense.

Data 159

Data Media Software Viral 159

Cision

SEPTEMBER 1, 2015

Public relations and data analytics used to be worlds apart. In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. Still, for most variables, data was expensive, limited, lagging or all three.

Measurement 120

Measurement Trends Analytics Data 120

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Stephen Waddington

FEBRUARY 4, 2019

It’s difficult for podcasters and publishers to get meaningful audience information because data is fragmented. Data for the US market is comparable. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. Here are some suggestions. million in 2013 to 5.9

Measurement 90

Measurement Analytics Comparison Data 90

Cision

JUNE 5, 2015

Ninety-five percent of communicators say they measure their PR, including social media. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you.

Resources 120

Resources Measurement Advertising Advertising 120

NewsWhip

DECEMBER 17, 2021

So we’re going to use public engagement data from NewsWhip Spike to see if that public engagement can help us to predict the public vote that decides the winner of this year’s Strictly Come Dancing — because NewsWhip Spike is built to help you predict public engagement. Luckily, Spike gives you historical data too.

Data 78

Data Publicity Brand Branding 78

The Proactive Report

DECEMBER 21, 2015

Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging.

Data 100

Data Advertising Advertising Measurement 100

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. Facebook suggests you just press the Live button and start broadcasting. Facebook suggests you just press the Live button and start broadcasting. Download the Facebook Pages Manager app on your phone.

Facebook 100

Facebook Video Privacy Digital PR 100

Shift Communications

APRIL 11, 2018

Most recently, Facebook just experienced the classic example of a crisis communications case study. On March 17, The New York Times and other outlets reported how Cambridge Analytica used personal information to build a system that could profile voters by exposing the data of 50 million Facebook users.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Cision

MAY 7, 2015

In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. With the help of our social media monitoring tools , Cision Account Manager Jeremy Willis sifted through the data to find the answers. PR Measurement Conference attendees didn’t think so. Register free now!

Conference 120

Conference Measurement Twitter Reputation 120

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Reddit data. The change will take effect on April 2, 2024.

Reddit 176

Reddit Software B2B Technology 176

Communications Conversations

OCTOBER 11, 2016

I’ve had the same question come up with a few different clients recently, so I’m betting it’s one you might be asking, too: Which social data do you trust? For example, any socially active company will most likely have the following data sources: Facebook Insights (including ad metrics). Twitter data.

Data 60

Data Analytics Google Facebook 60

The Resolution Blog

AUGUST 6, 2019

Social media measurement programmes can be complex. Where should we be cautious when interpreting the data? Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes. csv as your file format and choose post data. Why choose post data?

How To 120

How To Media Comparison LinkedIn 120

Shift Communications

NOVEMBER 7, 2014

Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. It will challenge you to consider all the possibilities of your choices — from what to measure to promotions to measuring the customer journey to proving that your efforts indeed work.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

FEBRUARY 18, 2015

It was posted on the BuzzFeed Video Facebook page at 11:50 a.m. For all we’ve written about the importance of understanding your KPIs and measuring things that drive business results, it’s astounding that the crude metrics of views, likes and comments are given credence as a sign of effectiveness in this case. Scott Monty.

Measurement 60

Measurement Video Data Strategy 60

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. Guest Post by Jen Zingsheim Phillips.

Financial 88

Financial Measurement Communications Agriculture 88

The Resolution Blog

JULY 8, 2019

Do they want us in, or out of their platform when measuring owned media performance? Let’s call it ‘owned Instagram data’. Why do they make it hard for social media managers to gather measurement data within the Instagram interface? Insights data are only available to business accounts.

Instagram 120

Instagram Mobile Analytics Data 120

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. What the data shows about marketing in a recession. Research data offers a more objective view. As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Yet why should anyone take a PR person’s view on this?

Comparison 296

Comparison Advertising Advertising Reputation 296

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60