Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. The research company polled 15,000 consumers across 15 markets, including the U.S. 73% trust a business that “protects my personal data.”.

Brand 109

Brand Branding Survey Customer Service 109

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace.

Social Media 96

Social Media Privacy Media Training 96

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

JANUARY 14, 2020

Telematics is data collection. Data collection about your car – and how you drive and where you go. It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. Car data is important for maintenance and repair.

Marketing 79

Marketing Data Wireless Industry 79

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same.

Writing 136

Writing How To Pitching Privacy 136

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. What staffing are we going to do, our financial data, HIPAA issues? I had a great leadership team.

Ethics 78

Ethics Privacy Data Financial 78

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. Adherence to privacy regulations.”.

Communications 122

Communications Crisis Internal International 122

PRSay

SEPTEMBER 22, 2016

If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information.

Ethics 60

Ethics Tourism Real Estate Privacy 60

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Institute.

Agency 84

Agency Enterprise Technology Analytics 84

Mindful Marketing

DECEMBER 14, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? The market for genetic testing exploded in 2017, and it keeps growing. Perhaps the biggest nonfinancial cost is the risk of lost privacy. What exactly does DNA testing do?

Policies 70

Policies Government Data Insurance 70

Reputation Us

JANUARY 11, 2016

Make securing patient data a priority. With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. It’s important to note that each strategy will vary depending on an organization’s location, patient base and overall business goals.

Communications 60

Communications Insurance Insurance Privacy 60

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 61

Social Media Trends Media Instagram 61

Mindful Marketing

NOVEMBER 6, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A name change is seldom a small thing. There’s no reason that metaverse marketing can’t be “ Mindful Marketing.” ” Subscribe to Mindful Matters blog.

Facebook 73

Facebook Google Privacy Tools 73

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

APRIL 23, 2019

This leads me to wonder if the answers had been organized into a more traditional marketing framework – awareness, brand building, leads, conversion and loyalty – if the results would have shown greater alignment. Indeed, the best marketing already adopts the more relatable aspects of communications and PR.

Technology 128

Technology Study Communications Survey 128

Cision

JANUARY 27, 2017

Perhaps a little counterintuitive to the “mobile first” ethos, the new LinkedIn desktop looks great and has some cool features that will appeal to communications and marketing professionals on the platform. This search would return Cision employees named Joan without the last name Osborne. 1 New Look and Navigation.

LinkedIn 108

LinkedIn Mobile Privacy Engineering 108

Critical Mention

JUNE 14, 2018

One of the most famous pitch examples in Wolf of Wall Street is when Jordan Belfort got one of his employees to sell a pen to him at a restaurant. The employee asked, “Can you do me a favor, can you write your name down on the napkin for me?” Then the employee says, “Exactly, supply and demand my friend.”

Pitching 70

Pitching Media Employee Privacy 70

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

David PR Group

MAY 26, 2017

And if your business touches private data like credit card numbers, social security numbers, medical records or driver’s license numbers, then you need to monitor the dark web – as this is where the bad guys will go to sell the data they have stolen from you. Make sure your employees don’t shoot you in the foot.

Reputation 44

Reputation Policies Web Employee 44

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. And how do you get marketers to explore AI and take action?

Case Study 42

Case Study Storytelling Study Engineering 42

Shift Communications

MARCH 22, 2016

However, what they should focus on is: what has the event become; who does it cater to; is it relevant for my brand or my employees? SXSW continued to show the connected work from the data on your wearable, to the delivery you may someday receive via drone, to the robotic housemate that may help you with your chores.

Privacy 60

Privacy Hotels Film Data 60

Ethical Voices

MARCH 14, 2022

I do think that today all employees have far more latitude, more rights, more allyship, and more resources than ever before. And I worry that certain tech platforms are going to be data mining in ways that we’re not necessarily aware of. It all comes back to data and privacy and transparency.

Ethics 52

Ethics Publicity Data Agency 52

Sword and the Script

OCTOBER 29, 2019

Prezly stores the data on an AWS server but it’s all transparent to site visitors: it looks and feels like your website. I’ve also found in other email systems, both for PR pitches and email marketing , tend to have formatting issues that cause re-work. The engagement rating is a data point to help improve your pitches.

Pitching 63

Pitching Analytics Enterprise System 63

Shift Communications

JUNE 19, 2015

Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically. With limited space, what constitutes adequate disclosure?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Burrelles Fresh Ideas

OCTOBER 17, 2023

These themes can vary from year to year but generally cover a wide range of cybersecurity issues, including online safety, data protection, and cybersecurity workforce development. These attacks involve encrypting an organization’s data and demanding a ransom for its release.

Education 112

Education Employee Measurement Agency 112

Where the Fishermen Ain't

FEBRUARY 1, 2016

Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. This makes for a higher-quality experience for everyone, in much the same way that prediction markets tend to match and eventually outperform polling. . Today, I'll offer three such ideas. . . Minds is one such network. .

Reddit 20

Reddit Wikipedia Web Privacy 20

Where the Fishermen Ain't

FEBRUARY 1, 2016

Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. This makes for a higher-quality experience for everyone, in much the same way that prediction markets tend to match and eventually outperform polling. . Today, I'll offer three such ideas. . . Minds is one such network. .

Reddit 20

Reddit Wikipedia Web Privacy 20

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. If you’ve not yet come across the General Data Protection Regulation (GDPR), where have you been hiding? The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year!

Privacy 82

Privacy Brand Branding YouTube 82

Contently - Strategy

FEBRUARY 8, 2022

More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. I promptly headed to the social media platform and stripped my profile of 99 percent of its data points. Marketers shift their stance on targeted ads. Attack of the bots.

Advertising 118

Advertising Advertising Privacy Apparel 118

PR in High Definition

MAY 24, 2023

On the other hand, in the workplace, GenZ employees have bought into the AI hype. With over 80% of the search market share, Google is the household favourite, but even Google has its limitations. On the other hand, an AI search engine relies on computers and algorithms and their pre-trained and installed data to produce results.

Google 62

Google Engineering Tools Privacy 62

PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Now, keep in mind, this study is not specific to marketing, so the Pioneers percentage would be significantly less if only applied to our industry. View data as an asset.

Marketing 47

Marketing Technology Training Privacy 47

ReimaginePR

OCTOBER 15, 2015

To demonstrate the arbitrary nature of the surveillance programs authorized by Bill C-51, Ghahramani is also challenging Stephen Harper to disclose his entire team’s CSIS and CSE captured correspondences, data, and meta-data related to the recent media leaks surrounding the Syrian refugee crisis.

Privacy 120

Privacy Government Policies Technology 120