Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Instagram launches 3D avatars and story likes.

Instagram 62

Instagram Social Media Trends Media 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Being on social media is the online pastime that everyone loves. billion people were using social media globally. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In contrast to social media marketing, social commerce goes the extra mile.

Social Media 86

Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

prTini

OCTOBER 20, 2016

As more and more customers turn to Facebook, Twitter, Yelp, and other social channels to ask questions or make complaints, keeping up with customer service is no easy task. Social customer service can be especially complicated for small brands, since customer expectations don’t adjust for the size of your customer service team.

Customer Service 28

Customer Service Community Social Media Radio 28

Cision

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. Even free versions may be enough for small businesses. You need to find public, online references to your company and your products or services. Here’s how: The Basics: Free, DIY Searches.

Software 328

Software Customer Service Google Small Business 328

Solo PR Pro

MAY 23, 2023

A Conversation with OnePitch Co-Founder Jered Martin Jered Martin, the co-founder and chief operations officer of OnePitch joined us on the show to talk about how his “Match.com for PR pros” can help our earned media activities. Steak, Sizzle, and Service What makes your customer service sizzle? Enter if you dare!

Customer Service 93

Customer Service Financial Small Business Groups 93

NewsWhip

JUNE 14, 2023

Therefore, we are thrilled to receive the news that G2 has acknowledged NewsWhip as a leader in the media monitoring and social media monitoring categories. Small Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social.

Leadership 78

Leadership Software Customer Service Small Business 78

Landis PR

JULY 26, 2021

This may be in social media posts, reviews, comments, online articles, blogs, etc. The basics are to always provide high-quality products and customer service, engage your audiences proactively and regularly publish informative content. Managing Online Reviews: How to Handle Customer Feedback US Chamber of Commerce.

Reputation 111

Reputation Tools SEO Customer Service 111

Wadds Inc.

DECEMBER 1, 2023

Public relations encompasses a broad range of functions - from tactical media activities to strategic relationship management. It’s an important cultural and social consideration in economies dominated by small businesses such as the UK. These assumptions only partially capture the nuances of some roles.

Publicity 52

Publicity Insurance Insurance Education 52

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

5W PR

MAY 28, 2020

The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need.

Consumer 88

Consumer Exercises Crisis Customer Service 88

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events.

B2B 136

B2B Brand Branding Trade Shows 136

Stephen Waddington

JANUARY 6, 2019

In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. It would be wrong to deny that media relations is part of public relations but our business is so much more.

Radio 76

Radio Customer Service Small Business Analytics 76

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. News like that doesn’t stay quiet for long.

Company 136

Company Interviews Reputation Privacy 136

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook B2B organisations. As such, building solid relationships over time becomes crucial for gaining media coverage and endorsements from those who matter most. PR campaigns can help B2B organisations communicate more effectively with their customers and build a stronger bond with them.

B2B 52

B2B Strategy eBook Small Business 52

5W PR

OCTOBER 24, 2019

These enhancements and additional features are designed to help streamline business operations on Facebook as traffic ramps up for the holiday season. These options save time and prevent business owners from getting too bogged down in messages.

Facebook 60

Facebook Tools Advertising Advertising 60

PR 20/20

JANUARY 16, 2023

For Social Media, we like…. Social Media Examiner ( @SMExaminer ): Tactical insights to perfect social media performance. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Like the man, the blog is energetic and helpful.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. You can also create email templates for common customer service inquiries, such as: Where’s my product?

Marketing 120

Marketing Comparison eBook Social Media 120

Waxing UnLyrical

JULY 22, 2015

A lot has been said about PR, and almost always it’s about media relations. But here is the not-so-new news: PR is more than media relations and always has been. Gini Dietrich talks about PR as an integration of four media types: paid, earned, shared and owned media which she calls the PESO model.

Media Relations 40

Media Relations Media Policies Social Media 40

Beyond PR

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. Even free versions may be enough for small businesses. You need to find public, online references to your company and your products or services. Here’s how: The Basics: Free, DIY Searches.

Software 45

Software Customer Service Google Small Business 45

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Regardless of the size of your business, creating a PR crisis plan will help you stay on message and control the response to any situation that puts your business at risk. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. Facebook Groups for business give brands the opportunity to organically build engagement while discussing technical and insider information, with lead generation as an added benefit. . Social media is constantly changing.

B2B 344

B2B Facebook LinkedIn Small Business 344

Prohibition

JANUARY 7, 2022

Problems on social media. As new media is evolving fast and people are always connected, social networks offer an impressive opportunity for everyone to express their opinion, rate and review a brand but also give feedback to solve issues. Social media is a double-edged sword. How important is crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

DECEMBER 20, 2012

Now you have a bulletin board that anyone can see, and come and ask questions on, so it is a simple and free customer service platform. Remember that old saying, “Know your customer”? And while creating content takes time, finding content takes about 15-20 minutes a day.

Community 93

Community Facebook How To Web 93

PR Fuel

NOVEMBER 27, 2018

Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. These stories weren’t pushed out by the companies themselves (though Zappos CEO Tony Hsieh includes it in his speeches on customer service); they spread organically throughout the web via word of mouth.

Survey 45

Survey Company Customer Service Small Business 45

Communications Conversations

FEBRUARY 3, 2015

That, and the amount of autonomy over my work, are things that make academia (or small business) a fun space to work in. I think the customer service piece of digital is my favorite. There was so much opportunity and it was a bit easier to contribute in high level decision making. I like helping people solve a problem.

Interviews 60

Interviews Corporate Meeting Customer Service 60

Waxing UnLyrical

JUNE 7, 2011

You can change your keywords as you need to , but I would suggest you spend a lot of time in putting together your initial list (their customer service is terrific and will help you review them). Then activate your search when you think your list of keywords is really solid. Traackr won’t give you an “influencer score.&#

System 90

System Twitter Facebook Examples 90

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will find it. Make your customers happy.

Reputation 137

Reputation Brand Branding Customer Service 137

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

Waxing UnLyrical

JULY 1, 2015

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. How can you diversify your social media channels? Improve customer relation/retention. But with 1.44 Generate leads.

Social Media 40

Social Media Media Wikipedia Small Business 40

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. There’s plenty of media out there talking about the disease and death statistics and all the other things.

Crisis 78

Crisis Local Facebook Social Media 78

Beyond PR

JANUARY 3, 2017

Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. Even your customer service team needs to know the stories that you want to share with your customers. Rather than waxing on about your products, you’re telling the story of them.

Company 72

Company Storytelling Small Business eBook 72

PR 20/20

MAY 23, 2017

For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing. If we missed you, let us know. PR 20/20’s Guide for Top Marketing Resources.

Resources 53

Resources Marketing SEO Engineering 53

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. Since 50% of all start-ups fail, reporting on the successful ones is a joy to the media. You have not researched the media.

Enterprise 60

Enterprise Advertising Advertising Pitching 60