Cision

NOVEMBER 30, 2015

My hope is that it may offer some perspective to keep you from coming to the wrong conclusions about the applications of digital and social media to communications and marketing. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record. Get our free white paper!

Social Media 120

Social Media Facebook Print Advertising 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Identify Your Goals for Growth on Social Media.

Social Media 52

Social Media Consumer Brand Branding 52

Polaris

SEPTEMBER 18, 2015

We’re recommending Instagram to clients more often as part of influencer outreach programs for consumer brands—and at the same time trying to determine the best approach to measure and evaluate results. The Coalition of Public Relations Standards recommends using “shared” metrics as a way to evaluate paid, earned and owned media.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Best practices for measuring the impact of your influencer marketing program. Connect with her on LinkedIn.

Marketing 120

Marketing Customer Service Community Conference 120

Communications Conversations

FEBRUARY 6, 2019

I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. 4: Analysis remains a key attribute missing in social media marketer’s tool chest.

Report 76

Report Analysis Video Instagram 76

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Google Hangouts and Skype are more or less extensions of traditional customer service. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. For Social Media, we like…. Social Media Examiner ( @SMExaminer ): Tactical insights to perfect social media performance. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

JANUARY 7, 2020

A few months back, Agility PR Solutions announced it updated its media monitoring tool. MediaMiser was based in Canada and provided media monitoring tools. Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution.

Tools 83

Tools Comparison Media System 83

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In As you can imagine, Snapchat measurement is not straightforward. ” Of course, a lot of this can be measured. Do customer service on Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. 10 on LinkedIn. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Managing Media Contacts. Follow her on social media. 50 on Instagram.

Marketing 120

Marketing Comparison eBook Social Media 120

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. Write down all of the questions your customer service department is asked. Step 4: Amplify Your Content with Media Relations.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) Nielsen reported that 5.8

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. Finally, the header image was created using DALLE-2. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Jack manages his own social media accounts, and is most active on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

NOVEMBER 3, 2014

Is social media contributing to political paralysis? Why: How has social media affected modern day politics? PR Measurement Lessons from Election Day. How To Start a Riot With Social Media. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand.

Customer Service 68

Customer Service Social Media Resources Government 68

Sword and the Script

MAY 14, 2016

That’s according to this piece from MarketingProfs which answers the question in its headline by summing up a survey of 6,000 conducted by LinkedIn: . Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” . The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 . I’d love to hear your thoughts!

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. If you do know them, well then, leave them a pat on the back below!

Social Media 40

Social Media Media Community Web 40

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. The key is measurement.

Employee 40

Employee Measurement Social Media Product Launch 40

PR 20/20

JANUARY 15, 2019

Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). Ask sales for the top questions they receive, and turn customer concerns into a blog post. Social Media Today: Data-Driven Decision Making.

Trends 57

Trends Marketing Software Video 57

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. March 1 - 3, 2020 | San Diego, CA. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Forty-six percent use the platform – more than the 33% who use LinkedIn.

B2B 344

B2B Facebook LinkedIn Small Business 344

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. ” — The Role of Earned Media in Inbound Strategy. The New Kid on the Block Is Back: Why Earned Media Is Back in the Driver’s Seat. How to Use Customer Service and Community to Create Killer Content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.).

Community 82

Community Publicity Web Social Media 82

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

PR 20/20

SEPTEMBER 19, 2017

HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Social Media : Stay looped in on industry chatter via the monitoring tab, and create customized keyword streams to keep tabs on top priority accounts or subject matter.

Marketing 40

Marketing Tools Data Report 40

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Focus on Video Content : Video is the most popular and effective media format.

Trends 105

Trends YouTube Video Social Media 105

Rock the Status Quo

JANUARY 13, 2015

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. TEN YEARS of social media growth, experimentation and learning. Think of it as a customer service platform first, and a marketing platform last. Wow , right?

Social Media 100

Social Media Media Facebook B2B 100

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. Revisit your segmentation. Reassess technology.

Measurement 120

Measurement Resources Technology Examples 120

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media.

Social Media 68

Social Media Media Customer Service Corporate 68

Rock the Status Quo

JANUARY 22, 2015

And is a declining trust in media real? According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. Most people might answer it thinking of where they hear it first, and how often.

Agency 100

Agency Survey Customer Service Engineering 100

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

Travel 79

Travel Case Study Creativity Advertising 79

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Even your social media activity should be designed to drive traffic to your website. This is where you see it.

Measurement 100

Measurement Analytics Google SEO 100

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes.

Social Media 120

Social Media Marketing Pinterest Media 120