ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Emerging targeting technologies. At a certain point, most small businesses outgrow their first forays into public relations.

Company 136

Company Interviews Reputation Privacy 136

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. It has been translated into Korean and German.

Small Business 52

Small Business Social Media Radio Media 52

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Technology will give media professionals easier ways to connect, but smart decision-making may be all we need to survive a recession — or to succeed in a continued pandemic rebound.

Trends 127

Trends Pitching Twitter Nonprofit 127

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Melissa Agnes

FEBRUARY 16, 2016

Sometimes the need and benefits of doing this can be forgotten due to the ease and habits we all have in using today’s technology, social media included. However, on the other hand, technology does provide us with unprecedented opportunities for reaching your stakeholders directly in their pockets when communication matters most.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. Diversity remains a challenge and a top priority. The path ahead is bright and exciting.

Privacy 60

Privacy Ethics Mobile Big Data 60

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR). That’s like saying the telephone is PR technology.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Five Factors of a Golden Age.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Written by Jason Edelboim, President of Cision Americas, where he oversees sales, customer service and operations for the U.S.,

Communications 64

Communications YouTube Instagram Analytics 64

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a

Community 95

Community Communications Case Study Customer Service 95

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Beyond PR

JANUARY 16, 2018

Other technology vendors often flaunt their ability to capture social amplification data, but in many cases, these are simply vanity metrics. Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Beyond PR

SEPTEMBER 12, 2016

For instance, many companies with large customer bases struggle with quality customer service because there is simply too much volume. A brand management program can help monitor client interactions and find specific pain points in the current customer service process.

Measurement 40

Measurement Reputation Brand Branding 40

Cision

JANUARY 9, 2017

We have one in my hometown at the Cincinnati Public Library , but the benefit of this technology for most people is going to be publishing small batches on demand similar to the Lulu product. The only caveat to this is that there aren’t a lot of these machines out in the world. All-Inclusive.

Print 120

Print How To Local Customer Service 120

Waxing UnLyrical

MARCH 7, 2013

Whether answering quick project direction questions , putting out fires of uncooperative technology when an assignment is due, or chasing down newspaper leadership to make sure deadlines are met, I’m certain some of my older colleagues would writhe with discomfort at how available I am to my students.

Education 89

Education Social Media Media Newspapers 89

Waxing UnLyrical

MAY 8, 2015

And when thousands of miles separate you, I’m really grateful for the technology that allows me to stay close to my own momma. After Kirk’s terrific post on thought leadership day before yesterday, you would have been sorely let down, since mine would have been neither wise nor wide! I just had surgery last week!),

Skype 40

Skype Customer Service Travel Leadership 40

wiredPRworks

OCTOBER 9, 2015

Track: Technology / Social Media. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. Track: Technology / Social Media. Track: Technology / Social Media. Monday October 12th, 2015.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. He wanted to try this new technology on for size. The LinkedIn Publisher tool complements Jack’s desire to share longer-form ideas around leadership, culture change and more.

Social Media 60

Social Media Media Twitter Insurance 60

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The half- and full-day workshops can be customized to fit your organization’s size, goals and budget. Here’s how it works: Pre-event. Select a SMART goal.

Strategy 40

Strategy Marketing Internal International 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. It is also serving as the pulse to the customer base through influencer e-commerce and mobile apps-based digital transformation.

Marketing 189

Marketing Content Marketing Data Social Media 189

Karen Freberg

JUNE 14, 2018

We have to be content creators, storytellers, managers, crisis professionals, data analysts, disruptors, entrepreneurs, strategists, writers, researchers, community managers, customer service representatives, and experts in personal branding. Think about doing a digital detox from technology. Take breaks.

Social Media 43

Social Media Media Community Sports 43

PR 20/20

SEPTEMBER 19, 2017

From top-of-the-funnel marketing to sales and service, it’s not easy to design a truly cohesive, inbound customer journey. Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). Plus, we all like one-on-one, personalized service.

Marketing 40

Marketing Tools Data Report 40

David PR Group

FEBRUARY 18, 2016

Any employee or manager can address the customer experience by looking within their domain, whether it is sales, marketing, product development or front-line customer service. This can be done personally or with the help of other team members and customers. Leadership rises from the middle often times.

Employee 40

Employee Measurement Meeting Customer Service 40

Onclusive

JUNE 1, 2023

Because social listening tools harness the power of AI to do all the heavy lifting for you, gone are the days of trawling Google and Twitter to find out what you need to jump on and ‘newsjack’ before it’s too late; social listening technology gives you everything you need to stay ahead of the game at the touch of a button.

Strategy 370

Strategy Communications Reputation Measurement 370

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

The Hoffman Agency

NOVEMBER 21, 2023

Behind every cutting-edge technology company are humans — and human stories. But this approach comes at its own high cost when sudden disruption calls for adaptation to maintain customer service. Key to any new technology having an impact on a company’s resilience is having a system in place to ensure people use it.

Brand 36

Brand Branding System Technology 36

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. Second, the platform is built on modern technology.

Tools 158

Tools Media Software Analysis 158

Cision

MARCH 28, 2016

The cross-functional contribution of ideas should come from sales, customer service, research, product development and any other departments. Leadership needs to understand how content leads,” says Carlos Abler. Finally, marketing wraps everything together with its vision and production plan for getting content out.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Sword and the Script

JULY 11, 2017

Classic marketing has four Ps – product, price, promotion and place – but in B2B technology, the management of a product has been all but divested from marketing. Thought Leadership Actually Requires Thought and Leadership. For those holding the top leadership billets, that could have been 20, 30, even 40 years ago.

Marketing 66

Marketing Leadership B2B Survey 66

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. The good news for comms pros: It will be a blend of both technology and human insight. Maybe the best way to get started is by learning how technology experts are defining AI.

Publicity 85

Publicity Training Technology Data 85

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. We’ve helped many change agents implement inbound tactics, and prove MROI to leadership. Q: How did you decide on the ideal marketing technology stack?

Marketing 42

Marketing Leadership Engineering Education 42

Beyond PR

OCTOBER 25, 2017

We’ve got several other technology investments in the works, so stay tuned, and we look forward to your feedback. Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., Edelboim has over 15 years of experience at the intersection of media and technology.

Communications 73

Communications Analytics Analysis Data 73

PR 20/20

MAY 23, 2017

EOS ( @EOSWorldwide ): EOS, aka the Entrepreneurial Operating System, shares top advice for entrepreneurs, businesses and leadership teams. Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” Then August, a weekly subscriber-based email newsletter, is for you. a match made in heaven).

Resources 53

Resources Marketing SEO Engineering 53

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

A social media commitment can and should be shared across key members of the leadership team. A CTO or COO will have knowledge or insights that are distinct from those of a customer service office, but social content should be linked by a common strategy and organizational values. Consider a C-level blog.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Think about management as coaching or as service. Ethical issues with creating your own echo chamber.

Ethics 78

Ethics Employee Communications System 78

Stephen Waddington

JULY 10, 2017

Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. When technology is applied to communication within an organisation it is typically to deliver improved profit rather than improved communication. It’s that control thing again.

Telecommunications 112

Telecommunications Handbook Transportation Community 112