Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. Some will be service pieces that offer tips or tools. In general, a thought leadership piece is not an advertisement.

B2B 147

B2B Leadership Customer Service eBook 147

PRSay

OCTOBER 28, 2022

Its programs combine hands-on work experiences, classroom-work-readiness curricula, customer service education, leadership training and financial literacy classes. Cookie Cart allows Twin Cities teens to develop the foundational skills and tools they need to succeed in their educations and careers.

Conference 163

Conference Nonprofit Education Newspapers 163

Cision

AUGUST 22, 2017

That messaging should be consistent across all channels: your website, your marketing strategy, advertising, sales, customer service. I know that these two are mentioned in every article about leadership (or marketing, or customer service, for that matter), but there’s a good reason they are. Everything.

Company 267

Company How To Employee Customer Service 267

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

MAY 25, 2021

The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. 72% trust a business that “treats customers well, even in tough times.”. 72% trust a business “has good customer service/is responsive to problems.”. Do you know what’s not on the list?

Brand 108

Brand Branding Survey Customer Service 108

5W PR

JUNE 15, 2020

There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113

Crisis Digital PR Retail Reputation 113

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. But today so-called “thought leadership” is also relevant to consumer product companies.

SEO 204

SEO Analytics Measurement B2B 204

Reputation Us

JUNE 1, 2023

Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing. Action 4: Promote Thought Leadership. If this reputation management task is handled by a committee, DO NOT consider it a marketing-only function. The following is a list of issues.

Technology 78

Technology Interviews Reputation Crisis 78

Landis PR

JANUARY 5, 2023

Yet it can erode in a moment, such as it has for the airline Southwest – previously known for great customer service – cancelled 15,000 flights over Christmas. Public trust is perhaps your business’s most valuable commodity. It takes time to build, and it takes effort to maintain. Align internal and external communications.

Communications 52

Communications Airlines Internal International 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. At a certain point, most small businesses outgrow their first forays into public relations. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Critical Mention

APRIL 8, 2018

Once you come to the realization that media monitoring is the way to go (and if we’re lucky enough you decide to use Critical Mention—sorry, just had to plug), next up is convincing leadership. Remember, PR is a client-driven business—leadership is keenly aware of this fact. Like the saying goes, “Happy wife, happy life.”.

Media 64

Media Software Leadership Customer Service 64

Sword and the Script

APRIL 23, 2019

Communications is a function of leadership. It’s got to be incredibly challenging for a CEO to influence an organization to its peak performance if their communications resources are pulling in another direction.

Technology 126

Technology Study Communications Survey 126

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. It has been translated into Korean and German.

Small Business 52

Small Business Social Media Radio Media 52

wiredPRworks

JULY 1, 2022

Investing in an upgraded personal or business account improves functionality, reach, access and customer service. Upgrade Your LinkedIn Profile with a Makeover or Activate Digital Sales Leadership Training for Your Team. A basic, free personal LinkedIn account gets you started. To see the options, check your account settings.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

PR in High Definition

JUNE 25, 2020

Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. The true colours of leadership teams were shown recently, and, for some, it wasn’t admirable at all. Are they admired or derided?

Reputation 75

Reputation Employee Leadership Product Launch 75

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. Has your management or leadership team had to get involved? Who is monitoring those?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Melissa Agnes

JANUARY 27, 2015

The industry needs an emergence of leadership that is seriously lacking right now. TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. Tweet this!) Related listens that may interest you: TCIP #001 – Doing Crisis Communications Right with the Mountain View Police Department.

Community 100

Community Crisis Crisis Management Crisis Communications 100

PRSay

NOVEMBER 16, 2016

The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals. Mobile technology is transforming how businesses communicate. Diversity remains a challenge and a top priority. The path ahead is bright and exciting.

Privacy 60

Privacy Ethics Mobile Big Data 60

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. They’ve become an enduring part of your life and are woven into enjoyable memories or happy experiences. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Doctor Spin

APRIL 5, 2023

Thought Leadership. Learn more about the thought leadership PR strategy. Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. Provide them with resources if needed. Learn more about the hidden arena PR strategy. Easy Street. Extra Mile.

B2B 52

B2B Strategy eBook Small Business 52

Melissa Agnes

FEBRUARY 16, 2016

In order to identify the appropriate crisis communications channels for each of your stakeholders, sit down with leadership and the heads of each department or business unit and answer the following questions: Which of your stakeholders (usually tier 1) do you need to communicate with directly? Do the work now.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. But many will consider linking to a piece of thought leadership on your site that the executive authored. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two.

Exercises 198

Exercises Google Writing Blogging 198

Doctor Spin

APRIL 5, 2023

Thought Leadership —Be the best in your industry or niche at providing expert content and opinions that cannot be found anywhere else online. Learn more about thought leadership. Contrarian Scaling —Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service.

Small Business 52

Small Business Strategy eBook Reputation 52

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Despite these challenges, communications professionals may want to reevaluate how they use Twitter.

Trends 124

Trends Pitching Twitter Nonprofit 124

PR in High Definition

JUNE 25, 2020

Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. The true colours of leadership teams were shown recently, and, for some, it wasn’t admirable at all. Are they admired or derided?

Reputation 48

Reputation Employee Leadership Product Launch 48

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts.

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues. Five crisis PR first responses. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

MARCH 26, 2021

Public relations and communications is one piece of DE&I that should be working alongside research and development teams, human resource teams and customer service teams to improve experiences and messages. DE&I should also not fall on one person or one department.

Publicity 165

Publicity Nonprofit Customer Service Writing 165

Prohibition

MARCH 5, 2020

This could be anything from sharing and engaging with your brand’s content to publishing thought leadership pieces and participating in interviews for industry publications. As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a

Community 95

Community Communications Case Study Customer Service 95

Beyond PR

JULY 20, 2017

Written by Jason Edelboim, President of Cision Americas, where he oversees sales, customer service and operations for the U.S., He previously worked at Bloomberg LP from 2003 to 2009 where he held progressing leadership roles within the company’s Media Group.

Communications 64

Communications YouTube Analytics Instagram 64

Sword and the Script

MARCH 3, 2015

Knowing what can be automated, when judgment is required, and where to seek and place new technical talent are becoming increasingly central to effective marketing leadership. Customer-centricity have raised expectations across the board,” according to the authors, a point which underscores the common theme. Simplicity.

Marketing 60

Marketing Telecommunications Customer Service Technology 60