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Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

Three question areas in particular – about goals, issues and technology – stood out to me. If the country is divided, you can bet for most companies, their employees and customers are too. For example, Patagonia weighing in on environmental issues probably resonates with their customers.

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How to Lead the Rebrand of a Global Company

Cision

As both a company and a leader, you’re always in motion, keeping your finger on the pulse of what customers want, as well as navigating political changes, multiple technologies and diverse cultures. You may have slightly different communication forms, depending on the audience (customers vs. employees). Everything.

Company 267
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B2B Customers Want Thought Leadership

Sword and the Script

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. There are two primary audiences an organization under fire ought to be able to count on: employees and loyal customers. Build loyalty.

B2B 60
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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204
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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Or your team risks high employee turnover. Technology. What are the core components of our existing marketing technology stack? Email specialist.

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Emerging targeting technologies. At a certain point, most small businesses outgrow their first forays into public relations.

Company 136
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Three Steps to Successful Crisis Communication

Melissa Agnes

Customers / clients. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters).